Liu Qiangdong, the founder of JD.com, once again delivered a large number of annual goods to his hometown Guangming Village on February 1, and this grand delivery event covered more than 1,300 residents of the entire village, and all the villagers were immersed in a happy atmosphere.
The return of this poor aristocrat to his hometown is no longer new, but every time he gives back, it still causes heated discussions, because he can be called one of the models of Zhi'en Tubao.
What New Year's gifts did Mr. Liu send this time? How has Guangming Village changed with his generous support?
Liu Qiangdong's hometown is in Guangming Village in Suqian, Jiangsu.
On February 1st, many large trucks marked with the words Jingdong Express slowly drove into the small square of Guangming City, attracting onlookers from the villagers, who sighed that Mr. Liu had come to deliver New Year's goods again.
Each villager in Guangming Village will receive a gift box worth 399 yuan and a down jacket of the Bosideng brand.
Liu Qiangdong also specially arranged for the staff to place a list in the gift box, which clearly marked the names of these foods and the expiration date, showing his carefulness.
Every villager felt a good fit when they wore the down jacket worth a few hundred yuan, and its warmth was incomparable. Mr. Liu naturally carefully selected such good things to give to everyone.
The villagers were unhurriedly picking up their New Year's goods, and at the same time, a large number of reporters flocked to the village. They chased this hot spot, hoping to understand a different Liu Qiangdong through the eyes of the villagers.
Whenever a reporter asked the villagers about Liu Qiangdong, they always had a friendly smile on their faces, as if Mr. Liu, who was on top of him, was like a relative and friend.
When the reporter interviewed the secretary of the party branch of Guangming Village, the middle-aged man was even more excited, and he couldn't wait to publicize Liu Qiangdong's contribution to Guangming Village to reporters.
According to the party branch secretary of Guangming Village, the total population of Guangming Village is about 6,000 people, but the permanent population is quite sparse, only about 1,500 people.
The reason why the resident population is so scarce is not actually a disadvantage, on the contrary, it is a benefit that Liu Qiangdong has promoted.
The party branch secretary proudly said: "Because all our personnel here have been recognized by Mr. Liu....”
He seemed to be a little excited and stammered, while the reporter on the side immediately added: "It's already hired!" ”
Our goal is not to hire, but to solve our employment problems. Guangming Village currently has a 100% employment rate, and no matter whether you are educated or not, you have the opportunity to find a job at JD.com!
The reporter was also very shocked after hearing this, it turned out that Liu Qiangdong not only gave back to the villagers by sending New Year's goods, but also paid more attention to and solved the employment problem of this remote mountain village.
Liu Qiangdong's ways to give back to his hometown are actually diverse, whether it is to send New Year's goods or solve employment problems.
Since his success, Liu Qiangdong has been keeping a close eye on his hometown, which has given a new look to the once impoverished mountain village.
In order to cope with the problem of population outflow, Liu Qiangdong directly invested in the construction of Jingdong Logistics Park in Guangming Village, so that many young villagers have the opportunity to achieve development in their hometowns.
Even some nearby villages have benefited greatly from Guangming Village, and many young people have rushed here to work under Mr. Liu's leadership.
Liu Qiangdong not only invested in the construction of the logistics park, but also supported the construction of schools, hospitals and other supporting facilities, so that the villagers have obtained a one-stop living guarantee, and the village has become more vibrant.
Liu Qiangdong understands that Entubao's behavior has had a great impact on more people, because he is a celebrity, so the role of celebrities is very important. This kind of behavior has infected more people to a large extent, and its propaganda significance cannot be underestimated.
One person gets the Tao, the chicken dog **" may be a bit vulgar, but in essence, it is exactly the case. Liu Qiangdong's success has directly promoted the development of Guangming Village.
In the current society, it is rare to see people like Liu Qiangdong who know how to be grateful and repay, and few entrepreneurs are as narrow-minded and calculating as him, but more often show a pure heart that is willing to give back.
The reason why Jingdong e-commerce has achieved today's achievements is inseparable from Liu Qiangdong's talent. With someone like him leading JD.com, it is foreseeable that JD.com's future will be even better.
Seeing this, many netizens may be curious: What did Guangming Village do for Liu Qiangdong at the beginning, and how could this big boss be so enthusiastic to give back to the villagers?
Guangming Village only gave Liu Qiangdong 76 eggs and 500 yuan that year, which was far less than the return given by Liu Qiangdong in terms of value.
However, in terms of its significance, the former is on par with the latter, and it can even be said that if it were not for the selfless assistance of the villagers back then, perhaps today's "Jingdong Empire" would not exist at all.
Liu Qiangdong was born in Guangming Village in 1974, at that time, he could not foresee what he would look like as a big boss in the future, just a poor boy in a poor family.
At that time, everyone in Guangming Village was poor, and Liu Qiangdong's family was in the most difficult situation, and this environment made him learn to be independent and self-reliant since he was a child.
Liu Qiangdong's parents made a living by boating, toiling on the water every day to earn a meager income. The young Liu Qiangdong can only rely on his illiterate grandmother to survive.
Despite living in such a difficult family, Liu Qiangdong's fighting spirit has not diminished. On the contrary, because he suffered from such a life, he made up his mind to change his destiny through learning.
Liu Qiangdong was at the top of his class from elementary school to high school, and he was more diligent than anyone else and more eager to change his destiny than anyone else.
Liu Qiangdong's successful admission to the Chinese People's University in 1992 should have been a happy event, but at the time, it was regarded as a misfortune for his family.
Considering the family's financial situation, it is very stressful to support a college student to study in Beijing, and even if they use all their family savings, they can only barely pay for tuition, so where does the living expenses come from?
His father could only take Liu Qiangdong to borrow money from door to door, and he didn't have much hope in his heart. He knew that the conditions of no one at that time were good, and who was willing to help a person who was not related by blood? In desperation, he had no choice but to do so.
However, despite the hardships of the villagers themselves, there is still goodwill in this world. Therefore, even if there is a rare college student in the village, they can't bear to see Liu Qiangdong lose his future because of the tuition problem.
The family had no money, so one family borrowed 5 yuan, and the other family borrowed 10 yuan, and in the end they could only take out a few eggs and give them to Liu Qiangdong.
In the end, the villagers pooled together 76 eggs and 500 yuan to help Liu Qiangdong. This scene was deeply imprinted in Liu Qiangdong's mind, inspiring him to make up his mind again: if there is an opportunity in the future, he must repay the kindness of the villagers.
Liu Qiangdong has never asked his family for a penny since he went to college, all the expenses are solved by himself, in addition to studying, he works every day, fortunately he can barely survive independently.
Children from poor families are often precocious, and Liu Qiangdong is obviously a model of such a child, he not only lives hard, but also never relaxes his studies, and even has the heart to expand his career.
In his sophomore year, Liu Qiangdong began to learn about computer programming, and soon showed a talent for it.
Liu Qiangdong first developed a power management system for his hometown, and then designed a catering management system for a fast-food restaurant in Shenyang, so he also earned a considerable fortune.
Liu Qiangdong earned his first pot of gold at the age of 20, but he did not feel complacent, on the contrary, he tried every means to make this money continue to increase.
Young people always have ambition and pride in their hearts, hoping to change their destiny through entrepreneurship, especially Liu Qiangdong has experienced hardships since he was a child, so he is more eager to change his destiny than anyone else.
As his savings increased, Liu Qiangdong was no longer satisfied with a hired job, but aspired to become a boss who could make good profits. As a result, he set his sights on the more lucrative restaurant industry.
In order to open a restaurant, Liu Qiangdong not only used all his savings, but even borrowed a lot of money. Eventually, he succeeded in realizing his dream of a restaurant.
Young people are often inexperienced when starting a business, after all, the complexity of society is not something that young people can easily understand.
There is no doubt that Liu Qiangdong suffered a failure and even suffered a loss of more than 200,000 yuan.
That period can be said to be Liu Qiangdong's most difficult days, but he was not knocked down by failure, but re-emerged the idea of starting a business in 1998.
Liu Qiangdong is obviously ready, he is no longer blind and impatient, but chooses to start from the grassroots more steadily, so this opportunity is naturally left to him.
In the shopping mall in Zhongguancun, there is suddenly a small counter called "Jingdong Duo**", which is the predecessor of Jingdong Group.
Liu Qiangdong has a unique vision, he has chosen a path full of future development opportunities, and the small counter he created has gradually evolved into today's e-commerce empire, making him himself the best among entrepreneurs.
After Liu Qiangdong succeeded, his first consideration was not to improve his quality of life, but how to repay the villagers who had helped him. Therefore, every year he will send New Year's goods and money to the villagers of Guangming Village, and this matter has become news.
Liu Qiangdong participated in the variety show "Let's Talk", faced thousands of audiences, once again expressed his longing for his hometown, and even sang a song "Keep the Roots" with Sa Beining to express his lovesickness.
Don't forget to dig wells" This sentence was vividly interpreted by Liu Qiangdong, and Jingdong has such a leader, how can it not make achievements?
Liu Qiangdong has grown from a poor family to a famous entrepreneur, his success is well deserved, he lives up to the trust, and he can also be called a conscientious entrepreneur.