According to data released by the China ** Association a few days ago, in 2023, the national ** consumption will be 108969 tons, an increase of 878%。Among them, ** jewelry 70648 tons, a year-on-year increase of 797%；Gold Bars & Coins 29960 tons, a year-on-year increase of 1570%。
Driven by a series of policies to boost consumption, the national consumer market continued to recover, and gold, silver and jewellery became the fastest growing category among all commodity retail categories throughout the year. According to the relevant person in charge of the China ** Association, the first jewelry processing and retail enterprises continue to innovate in the design of gold jewelry products, and the small gram weight and first-class jewelry are favored by consumers and promote the improvement of jewelry consumption. The higher focus on physical** investment has led to a faster increase in bar and coin consumption at relatively low premiums.
Industry insiders believe that**The hot consumer market is driven by many factors, among which the continuous rise is an important reason。At the end of December 2023, the London spot **year-end** was 2062$40 an ounce, up from the opening price of $1,835 at the beginning of 2023$05 oz**1239%。Shanghai ** Exchange AU9999 ** at the end of December ** price 47959 yuan gram, compared with the opening price of **16 at the beginning of 202369% and a weighted average of 449 for the whole year05 yuan gram, compared with the previous year**1497%。
Zhou Maohua, a macro researcher at the financial market department of Everbright Bank, said that in 2023, the international market will refresh new new highs many times, and some investors will increase their consumption driven by the mentality of "buying up, not buying down". At the same time, in the context of global financial market volatility, ** outperformed other major RMB assets, attracting the attention of investors.
China is the world's largest consumer country, and residents love to buy jewelry, coins, investment gold bars, etc., to meet the needs of ornamentation, collection, and value preservation. Wu Dan, a researcher at the Bank of China Research Institute, saidIn 2023, China's consumption will increase significantly, firstly, due to the heating up of residents' consumption, the demand for ** will increase。In addition, the sales side has strengthened the design of ** jewelry, enhanced publicity, and further increased the attention of residents; Second, affected by the uncertain situation at home and abroad, the world is in an upward cycleThird, last year was the world's largest consumption year, and some residents followed the rhythm of the market to increase the demand for gold hoarding
Jia Shuchang, senior analyst at the World ** Association, said that in 2023, the design of the gold jewellery industry will continue to iterate, and the products will continue to innovate, adapting to the changing tastes of consumers, which is conducive to stimulating demand.
It is worth mentioning that many investors also participate in investment by buying ETFs (exchange-traded open-ended indexes). In 2023, the scale of domestic ** ETF holdings will show a steady growth trend, and by the end of the year, the domestic ** ETF holdings will be about 6147 tons, an increase of 10 compared to the same period in 202204 tons, a year-on-year increase of 1953%。
In addition, the "gold buying wave" of many central banks around the world in 2023 has also boosted demand to a certain extent. The People's Bank of China increased its holdings by 224 last year88 tons. From November 2022 to December 2023, the People's Bank of China has increased its holdings for 14 consecutive months**.
Zhou Maohua said that it is expected that domestic demand will maintain steady growth this year, on the one hand, China's economy will continue to recover for the better, which will drive the expansion of consumer demand. On the other hand, the current global geopolitical conflict is still fermenting, and the gradual transition of developed economies to interest rate cuts will also form a certain support.
Wu Dan also believes that domestic sales are expected to remain hot this year, and residents will still maintain a high enthusiasm for consuming physical goods. "There is still uncertainty about the global political and economic situation in 2024Risk aversion in domestic and foreign markets is at a high level, and the market expects that the dollar index will be difficult to continue last year's strong **, which will further push up*** and stimulate the demand for residents' reserves**
*:Economy**.
Breaking news and rights protection channel: the application market **"Chen**" client, search for "help" and go directly to the "Chenyi Help" platform with one click; Or call **0731-85571188. Special 19176699651 for government and enterprise content services.