[The viewer has a heart].
Author: Liu Guiru (Associate Researcher, Institute of Literature, Fujian Academy of Social Sciences).
In recent years, literary and artistic works and forms with the excellent traditional Chinese culture as the core, new creativity as the form of expression, and new media as the medium of communication have repeatedly come out of the circle. This kind of literary and artistic works and literary forms that integrate classical and modern are sought after by young people and form an aesthetic trend in society.
Chinese style literature and art have made traditional culture realize the youthful expression, ignited the enthusiasm of young people for traditional culture, and also become a kind of "traffic password". However, in order to attract attention, some organizations and individuals use the banner of "national style" to make shoddy works, and even cheat and deceive, and the works they launch have the appearance of national style but have no national style, and such a national style is actually a "pseudo national style".
The phenomenon of "pseudo-national style" is usually manifested in the name of "national style" in literary and artistic creation, which seems to borrow traditional cultural elements such as historical allusions, classic works, and classic characters, but in fact, it is joked or even spoofed with unverifiable clothing shapes, language rhetoric, dynastic backgrounds, etc.
For example, some so-called national style online dramas use alternate history to fictionalize characters that cater to the aesthetics of some people, and the narrative branches are oblique, protracted and lengthy, attracting the audience's attention with fantasy, grotesque, and bizarre plots; Some so-called national style games wantonly deconstruct historical figures and put them in scenes with fragments of Chinese history and culture, which seem to promote traditional culture, but in fact promote historical nihilism; Some so-called national style networks** seem to be telling a story full of history and traditional cultural atmosphere, but they often expose exaggerated and gorgeous defects in the process of simply laying out traditional cultural elements; There are also some so-called national style networks**, which like to fill in the words with the imagery in ancient poems, but due to the lack of central ideas, they often give people a sense ......of not reaching the meaning, piling up rhetoric, and pretentiousnessThe production method of "pseudo-national style" literary and artistic works is simple and crude, and related works are often extracted from the "traditional cultural database" and spliced together, and over time, a mechanized and patterned creation and production routine has been formed.
Driven by capital, a large number of "pseudo-national style" literary and artistic works have appeared, on the one hand, it will dissolve the original meaning of national style, destroy the form and spirit of traditional culture, and squeeze out the living space of high-quality national style works; On the other hand, it will also affect people's aesthetic judgment, especially the aesthetics of teenagers, and make their cognition of traditional culture biased.
The atmosphere and majesty of China's excellent traditional culture have long been infiltrated into the spiritual blood of the Chinese people. High-quality literary and artistic works of Chinese style can activate the vitality of traditional culture and give traditional culture an aesthetic path that rejuvenates the vitality of the times. To create high-quality national style literary and artistic works, it is not only necessary to distinguish and analyze the "pseudo national style", but also to further remove the false and seek the truth, stir up turbidity and promote the purity, so that more and more "real national style" continue to enter people's lives.
The beauty of the national style lies in the cultural connotation. The "pseudo-national style" works are glamorous on the surface, but in fact they lack a solid content foundation and cultural connotation. To create works of true national style and to innovate and create traditional culture, we must not do superficial work, but should be deeply rooted in the fertile soil of excellent traditional Chinese culture, and deeply absorb the rich philosophical thoughts, humanistic spirit, and moral concepts contained in the broad and profound excellent traditional Chinese culture. The real national style works should adhere to the integrity and innovation, keep the spiritual blood of Chinese culture, find the link path between the ancient and the trendy, extract the essence of contemporary aesthetics from the thick history and culture, and build a fresh and flexible artistic aesthetic space in a way that conforms to the aesthetics of modern people, so that traditional culture can reach the emotional needs of contemporary people, so as to reshape the charm of the times of traditional culture between abstraction and concreteness, cultural memory and emotional resonance.
The tide of national style lies in the popularity of "wind". The national style out of the circle is not simply to move the traditional culture to the new media represented by the short **. As a cultural phenomenon, the national style out of the circle is the result of static cultural content and dynamic data traffic going in both directions, and some "pseudo national style" works regard traffic as the only pursuit, thinking that with traffic is to successfully get out of the circle, this perception is very one-sided. With the support of artificial intelligence, cloud computing, big data and other technologies, digital social platforms have become a traffic pool and gathering place for liking, pushing, and commenting on national style works. The labeling, traffic-based and smooth display interface of the digital platform have put forward new requirements for the content design, visual innovation, expression and aesthetic form of national style works. In order to allow good content to obtain large traffic, in the new digital scene, national style literature and art need to adapt to the communication needs of digital carriers such as mobile phones, and adapt to the cross-circle aesthetic needs of the digital social era.
The prosperity of the national style lies in the love of young people. From the rise to the popularity, young people are the main participants, promoters and leaders. On the one hand, it reflects the evolution of literary and artistic trends in contemporary society and the transformation of aesthetic culture, and on the other hand, it also highlights the unique way for young people to participate in cultural expression and construct youth discourse in cultural inheritance and innovation. To create high-quality Chinese style literature and art is to continuously improve the innovation of literature and art, refine the core of Chinese aesthetics, make full use of new technologies, new carriers and new platforms to tell Chinese stories well, and express the common emotions and beautiful pursuits of contemporary teenagers. It is necessary to let young people get high-quality experience and high-level aesthetic literacy in the wave of national style cultural consumption, enhance their love for the true national style, and continuously stimulate their innovation and creativity potential in the inheritance and development of excellent traditional Chinese culture.
Bright**, 2024-02-21, 13th edition).
*: Guangming Network - "Bright **".