Hello everyone, I'm an e-commerce Xiaobu.
In the context of the rapid development of the e-commerce industry, the Douyin short ** platform also wants to take advantage of its own platform and join it.
The Douyin store project isThe combination of Douyin and e-commerce.
To put it simply, it is to open a ** on the Douyin platform and trade products.
Unlike previous e-commerce projects, Doudian does not exist as an independent app.
It relies on Douyin and takes advantage of Douyin's own huge traffic to help small stores achieve conversion.
How to use it, then Xiaobu will take you to understand it in detail.
The main way to play traditional e-commerce is to search-based and find goods through people.
Douyin e-commerce is mainly based on interest e-commerceIt is through the goods to find people.
Label each user according to their various behaviors on Douyin, and then push the corresponding products to him based on this.
In this way, it meets the needs of customers, and it is easier to form clicks and conversions.
On Douyin, the traffic of short ** and live broadcast is very huge.
If we want to take advantage of this advantage, it is difficult to achieve live broadcast and filming by ourselves.
One is that we don't have a fan base, so it's hard to do it, and the other is that we don't have the relevant professional skills, including shooting, editing, live streaming, etc.
There is a good saying,Professional things look for professional people.
We don't know how to do this, so we can directly find those professional experts to communicate and cooperate, and let him help us achieve the goods.
All you need to do is offer the right products and commissions, and thenUpload to Featured Alliance,Find the right influencers to work with.
Through influencers, it is possible to effectively increase store traffic and sales.
And the traffic brought is also relatively safe and stable.
After a brief understanding of the process of bringing goods to a small store, then you need to consider such a question: where does the product come from?
For most of our players, we don't have a product in our hands.
Then if you want to put the product on the shelves, you can passCollect products from other platformsThen optimize it and sell it in our own small store.
The store successfully issued an order, and we only needed to go to the home where the product was collected to advance the order.
The delivery operation is carried out directly to our customers.
In this way, we don't need to rent warehouses and hoard goods as we do traditionally.
Not only does it reduce a lot of capital investment, but there is also no risk that the backlog of goods cannot be sold.
So, don't worry if you don't have a product yourself, you can still buy a small store.
In general, the operation of the Douyin store project is not difficult, and the key point is thatThe operation of each link.
There are many more details, so I won't go into more detail here.
Okay, that's all for today's content sharing of Douyin store.
**, e-commerce cloth.
I am Xiaobu, a post-90s generation who has been doing no supply for 6 years, and I run more than 70 Douyin stores, all of which are non-supply models.
Thanks for reading! 