Behind a yoga suit is unlimited business opportunitiesWith the global rise of fitness awareness, yoga has become a popular sport, through deep meditation and the practice of various asanas, yoga not only builds muscles and improves physical flexibility, but also cultivates inner peace, concentration and mental quality, becoming the ideal sport for the pursuit of total health and inner balance.
Domestically, the market size of China's yoga industry will be 38.7 billion yuan in 2022, and the market size will reach 50 billion yuan by 2023. Globally, the current valuation of the yoga industry is around $88 billion. The yoga industry is expected to be worth a staggering $215 billion by 2025.
The popularity of yoga has also promoted the development of related industries, and yoga equipment, yoga courses, yoga books and teachings and other goods are selling well. Search for the word "yoga" on Amazon and you'll find everything from apparel and gear to classes, yoga mats, and even the most basic instruction manuals.
Source: Amazon
Unlike other exercises that require professional equipment, you only need a yoga mat and comfortable clothes to enjoy the relaxation experience in any space.
With consumers' pursuit of exquisite life, their requirements for sports equipment are getting higher and higher. Ordinary sportswear can no longer satisfy yoga lovers, and professional yoga clothes have become their best choice.
Compared to traditional sportswear,Yoga garments are professionally designed to provide comfort, flexibility, and breathability, so that practitioners can freely practice yoga through various asanas and better adapt to the requirements of yoga movements.
According to a report released by Allied Market Research, a market research agencyIn 2020, the output value of the global yoga clothing industry was 336800 million US dollars (about 240 billion yuan), which is expected to reach 702 by 2030$900 million.
Overseas, North America has the most mature yoga industry, with a number of authoritative yoga training institutions and well-known yoga clothing brands. According to QYRESEARCH, North America will be the world's largest yoga wear market in 2022, accounting for more than 41% of the global share.
Among them,The U.S. yoga market is growing at a rate of 98% growthAccording to relevant statistics, the number of yoga practitioners in the United States has nearly doubled in the past decade. Yoga is now practiced in 1 in 10 Americans, making the United States one of the countries that practice the sport the most.
According to Google Trends, to:Central Europe, represented by Switzerland, and North America, represented by Canada, have received a lot of attention to yoga as a movement
Source: Google Trends
In addition, the interest in yoga among the Asia-Pacific population is also increasing significantly, and the data shows that the yoga clothing market in the Asia-Pacific regionThe CAGR is about 88%
There are several types of yoga exercises, and from a professional point of view, practicing different types of yoga requires matching clothing to meet the requirements of physical activity and provide appropriate support.
Hatha Yoga, for example, is characterized by comfort, relaxation, and a focus on freedom. So choose soft materials such as cotton or blended fabrics to ensure plenty of flexibility in a variety of positions. Aerial yoga, on the other hand, requires wearing close-fitting, tight-fitting clothing and avoiding designs with hard buttons, zippers, or other hard objects to ensure safety in the suspension device.
Practicing Ashtanga Yoga requires clothing that fits the body more closely to provide adequate support in smooth and powerful movements. The fabric can be made of moisture-wicking material to keep the body dry.
For sellers,The demand for yoga clothes for different types of yoga can be an entry point, you can still make a lot of money by doing a good job in subdividing the track.
Nowadays, the sub-category of yoga clothing is becoming a must for major sports brands. Earlier, Li Ning launched yoga pants, and later Anta began to lay out the yoga clothing track through the acquisition of the domestic yoga brand Maia Active. As the first sports brand, Nike is successively launching leggings products, focusing on the women's yoga wear market. As the most well-known professional yoga clothing brand, lululemon has already become the world's second largest sports brand with a market value of $37.4 billion.
The big brands are laying out which means that it is profitableHowever, the yoga wear market has not formed an all-round monopoly like other sportswear categories。The brand concept of the customer group in the low-end market of yoga clothing is weak, and most of them pursue low prices and have low brand loyalty, so the middle and low-end are left for sellers to enter the game.
With the popularity of healthy lifestyles and the increasing demand for fashionable sports equipment, the yoga wear market is thriving and vibrant, showing huge business opportunities and potential. In the future, we will also analyze the difficulty of entering this track from the aspects of consumer insights and development trends of this category, so stay tuned.