With the increasing trend of consumption downgrade, enterprises positioned in the mid-to-high-end and mid-end markets are facing the challenge of off-season sales. Although high-end positioning enterprises can resist market shocks to a certain extent by virtue of their "face attributes" and "financial attributes", in the overall economic environment, enterprises generally face an urgent need for self-protection and breakthrough. In this context, a new marketing business model called "zero yuan purchase" has quietly emerged, providing new ideas for enterprises to break the status quo.
The zero-yuan purchase model means that consumers do not need to pay any fees when shopping, and earn points by completing platform tasks or participating in activities, so as to realize the zero-yuan exchange of goods. This model not only subverts the traditional concept of consumption, but also integrates a new value feeling into the shopping experience. Mr. Hu Jiadong of Weisanyun studied this model in depth and analyzed its operation ideas and implementation plans for us in detail.
The reason why the zero-dollar purchase model is so popular is mainly due to its unique appeal. First of all, this model solves the problem of hoarding goods by reducing the cost of transportation, warehousing, manpower, water and electricity of the first businessman, so that consumers can obtain cost-effective goods. Secondly, as a highly influential drainage model, zero-yuan purchase can stimulate consumers' curiosity and desire to try, thereby promoting the growth of users on the platform. Finally, the model also integrates the gameplay of social new retail to realize the automatic fission of members, so that merchants can focus more on product quality and logistics services.
In terms of specific implementation, the zero-yuan purchase model has built a multi-level marketing network by setting up different roles such as ** merchants, wholesalers and partners. **Merchants get the price difference reward by referring new members; Wholesalers need to be promoted on the basis of recommending ** merchants, enjoying higher price difference rewards and free benefits of receiving goods; Partners, on the other hand, become the highest level of membership by purchasing large product packages, enjoying discounts and free shopping privileges in the wholesale area. This design allows each character to find their own interests in it, thus driving the healthy development of the entire platform.
It is worth mentioning that the zero-yuan purchase model is inseparable from the support of blockchain technology. The decentralization, openness and transparency of blockchain technology provide safe and reliable data guarantee for the zero-yuan purchase platform, so that user points, commodity exchange and other information can be efficiently managed. At the same time, it also provides more possibilities for the future development of the zero-yuan purchase model.
In short, as a new marketing business model, zero-yuan purchase provides a new way for enterprises to break the situation under the trend of consumption downgrade. Through the integration of blockchain technology and social new retail gameplay, the zero-yuan purchase model not only reduces the shopping cost of consumers and improves the shopping experience, but also brings new marketing methods and user growth momentum to merchants.
He is a project manager of a software development group, focusing on the development of small programs**, dapps, customization, etc., and the boss in need can talk to him in detail.
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