"Hanging upside down" means hanging upside down. Refers to the cost or acquisition of goods ** higher than the sale **.
According to the reporter's understanding, at present, the batch price of Moutai 1935 is about 960 yuan bottles, and the comprehensive purchase cost of some channel merchants is more than 1,000 yuan.
It is reported that Moutai 1935 is a high-end product launched by Moutai last year, since it was listed on January 18 last year, it has been overflowed by the popularity of Moutai's brand value, including dealers, the market regards Moutai's new products as value-added products that can be speculated, so they have flocked to speculate. Short supply and out-of-stock have become the norm in various regional markets, and the market price was once as high as more than 1,600 yuan.
Even with the continued popularity of Moutai 1935, counterfeit products of Moutai 1935 began to appear. According to the "Shang Shang Cha", there have been a number of administrative penalties for "selling goods that infringe the exclusive right to use registered trademarks", and the reason is that the trademark of Moutai 1935 was affixed to sale.
With the gradual increase in the amount of delivery, the expansion of the scope of sales, and the launch of "i Moutai" on March 31, the market of Moutai 1935 began to return rationally. In September, there were related reports: Moutai 1935 terminal transaction reached 1070 yuan bottles. However, the market for Moutai 1935 did not stop because of this.
With the increase of inventory pressure and the intensification of market competition, the market of Moutai 1935 began to show a more rational return. According to the latest news, the current batch price of Moutai 1935 has fallen to about 960 yuan bottles.
What do you think about this?