Moutai Special Edition "Seeking China 7 Hu Huanyong Line" is an exciting cross-border cultural and creative product. It condenses the shape of the "Hu Huanyong Line" through design elements, integrates the characteristic architectural groups of the eight major cities and the national landscapes, etc., aiming to convey the history and culture of Moutai to consumers. This wine not only allows consumers to feel the geographical features of China while tasting fine wine, but also stimulates their curiosity and exploration of China's geography and culture, and their yearning and pursuit of a better life.
*Moutai is changed from a red bottle to a dark green bottle, and there is a line distance from Tengchong to Heihe, representing Moutai's exploration journey from Tengchong to Heihe. This design gives people a sense of novelty, and people can't help but want to taste this special Moutai for themselves.
Moutai Group said that this year, Moutai carried out a road-seeking journey along the "Hu Huanyong Line" and achieved fruitful results. The beauty of the mountains and rivers of the motherland is infinite, and the road of seeking the road will continue to move forward. Moutai Group plans to launch the second season of "Moutai Seeking China" in the year, with "happiness" as the theme of "seeking the way", starting from the Yangtze River Delta, along the Beijing-Hangzhou Grand Canal, looking for the "happy" scenes of different cities, exploring the "happiness" of "four joys of life" and "eight joys of life", and meeting with the beautiful "happiness" of China and the world.
According to rumors, the ** of Moutai neo-cultural liquor will be slightly higher than that of Moutai Pu). Moutai's current ** has fallen below the recommended retail price, so can this "Seeking China 7 Hu Huanyong Line" support this?I think it's hard. There are three reasons for the small overall market of Moutai, which is not because Maotai does not love it enough, but because its own market capacity is limited. Even if a special model is introduced, it may not be very attractive to other consumers. The current economic situation is not good, although Moutai announced a price increase some time ago, but for this special wine, it has not had much impact. After all, it does not belong to the category of Moutai, but is just one of the Moutai series of liquors. Finally, it is said that the ** of the special model is more expensive than the ordinary one, which is even more unreasonable. It's a little more expensive to change the shell, and consumers are not stupid. Since they all drink Moutai and buy the same everything, why spend more money to buy special items?
Although Moutai Group has launched a special Moutai Seeking China 7 Hu Huanyong Line", the market is still difficult to arouse consumers' love. Although the design of this wine is new and unique, it does not bring more surprises and value to consumers. Therefore, I believe that Moutai Group needs to have a deeper understanding of the needs and preferences of consumers and launch more attractive products to meet the needs of the market. Only in this way can Moutai truly win the favor of consumers and achieve the sustainable development of the brand.
In short, as a cross-border cultural and creative product, Moutai Special Edition "Seeking China 7 Hu Huanyong Line" aims to convey the history and culture of Moutai to consumers through the innovation of design elements and the integration of geography and culture. Due to factors such as the small market and **, the market performance of this special Moutai may not be optimistic. Moutai Group should pay more attention to the needs of consumers and launch more attractive products to enhance market competitiveness. Only in this way can Moutai stand out in the fierce market competition and continue to become a leading brand in China's liquor industry.