The annual "Spring Festival Gala" CES in the science and technology industry has officially kicked off!
As the annual vane in the field of consumer electronics, CES, which focuses on the "future", has brought us many surprises in the "black technology" of previous exhibitions.
CES 2024 is also exciting, with more than 4,500 top technology exhibitors and 130,000 visitors expected to participate.
Before the opening of this yearCES,Samsung、Hisense、TCL and other Chinese and foreign color TV giants have been the first to release this year's new TV products。 Samsung Electronics released AI TVs and transparent Micro LEDs, Hisense released ultra-thin laser TVs, and TCL released 115-inch Mini LED backlit TVs.
It can be seen that the giants have brought technology and hard work to this exhibition.
After all, 2024 is another year of sporting events such as the Asian Cup, the European Cup, and the Olympic Games.
These sports hotspots are expected to be another shot in the arm for the global color TV market.
The New Year has a good start, which is naturally particularly important, and the battle for major manufacturers is about to start!
Without further ado, let's find out, each family has put those big moves.
This year's exhibition,Hisense took the lead in releasing a number of new annual display products,It is still laser TVULEDXTVThe two lines are parallel。
It is worth mentioning that,Hisense110 UX TV last year with the industry's first self-developed 8K AI image quality chip,Won the CES 2023Innovation Award in one fell swoop。
This year, it also won the "CES2024 Innovation Award" with the ULED X series TV 110UX.
I have to say that in CES, which has frequent tricks, it can win the innovation award for two consecutive years, and Hisense is indeed very powerful!
In terms of display technology,HisenseULEDXscene image quality technology platform,It can achieve finer image quality adjustment。
ULED X series TVs use16bits sensing control ambient light technology,16 times more refined than the conventional 4096-level dimming algorithm。
Let the TV be based on the current real environment,Real-time adjustment**More comfortable screen brightness and color temperature,The scorching sun, high sun and dark night fireworks can be presented to the extreme。
In terms of product form,Hisense also showed a TV that can be rolled up,A new generation of curly screen laser TV。
You can put 1The 6-meter-high 100-inch TV curls into 0The 3-meter module, which is only 30 cm tall and 19 cm thick, is 70% smaller in size and 60% lighter than the original form.
It can be folded, the screen can be curled, and it can also be split into the home, which subverts many people's inherent perception of "TV". Now when we buy a large screen TV, we no longer have to worry about not being able to enter the elevator or enter the house.
At this CES exhibition, TCL can be said to be a full line of exhibitors, with a total of more than 120 products in 23 categories.
TV is naturally the highlight of it,This time TCL brought an unprecedented 115Inch large screen QD-Mini LED giant screen TV。
This TV deserves special mention,Last yearTCL just released98Inch"Dual5000"TVX11G,Do5184Partition and5000nitsPeak brightnessQD-Mini LED TV,It is quite excellent in visual effect,It shows the potential of mini LED display effect。
And the X11G Max exhibited this time surpasses the X11G in size, becoming the world's largest QD-Mini LED TV.
Not only is the size of the new realm, but the technology has also broken through the barriers, achieving a terrifying 20,000+ level backlight partition, which can be called the king of volumes.
In contrast, other QD-mini LEDTVs were originally heavyweight thousand-level partitions,Suddenly, it seems a little "small fight"。
And the innovation in the backlight beads solves the halo problem of the previous mini LED display devices. Through the breakthrough six-crystal square core technology, the brightness is increased by 27 on the previous basis5%, and the energy efficiency is improved by 30%. It is also equipped with an optical image microlens that can precisely control the direction of light and improve uniformity and stability.
In addition, TCL's self-developed HVA technology, with ultra-high partition MiniLED backlight, can achieve ultra-high contrast ratio of 5000:1 and ultra-high display brightness of up to 5000nits, with stronger light control ability and better dark effect.
This technical configuration can be called the pinnacle of QD-mini LED TV light control.
When it comes to TV, how can you miss Samsung.
On the keen sense of the development trend of science and technology,The ability to adapt to the boom,Samsung is more executive in many Chinese and foreign color TV brands。
In 2022, with the rise of the metaverse, Samsung launched The Frame TV, which can watch NFT artwork.
And this year's AIThe theme,Samsung naturally took the lead,Took the opportunity to launch a new TV supported by artificial intelligence technologyneo QLED8K QN900D!
The configuration adopts a new generation of NQ8 AI Gen 3 neural network processor. Equipped with a separate NPU processing unit, the AI processing speed is twice as fast as the previous generation, and the number of neural networks has been upgraded from 64 to 512, improving energy efficiency by 8 times. And it can optimize the low-resolution film source to close to the 8K level, improving the ** experience.
Dynamic optimization also improves the sharpness of fast moving images with AI Motion Enhancer Pro, making the picture smoother.
At the same time, it can also detect the details of the picture, extract the main content and enhance the depth of the background, so as to improve the three-dimensional appearance of the overall picture.
Equipped with the latest 2024 Q-Symphony audio technology, it is compatible with wireless speakers or projection devices for a cohesive, synchronized sound experience.
If artificial intelligence helps the Neo QLED 8K improve image quality and double the performance. Micro LEDs push the boundaries of display technology.
In addition to the Neo QLED 8K series, Samsung also showcased the world's first transparent Micro LED screen at CES 2024.
The thickness of the micro LED is also only about 1cm, and in order to show how transparent it is, Samsung also put a newspaper in the back.
Although at the press conference, Samsung revealed very little about the details of this product, but the micro LED TV comes with a "sense of future technology" and "glass" The same quality still makes people look forward to this screen.
Coincidentally, in addition to Samsung, LG also unveiled a 77-inch Signature OLED T transparent TV at CES 2024.
Although the panel technology is different,But this OLEDThe transparent TV is also very subversive in terms of appearance。
The Signature OLED T offers two unique screen modes – Clear and Black.
In transparent mode, you can superimpose and blend the TV screen with the scenery outside the window or the artwork on the wall to enjoy a unique viewing experience.
Black mode brings a higher resolution and image quality experience. When the screen is turned off, it seems to be completely **, bringing a new technological aesthetic experience.
In addition, although the Signature OLED T "only" 77-inch 4K picture quality, it cleverly integrates transparent OLED technology and wireless audio, ** transmission technology, so that the TV is completely free from the messy wires.
And thanks to these two technologies, this TV can be moved as you like, whether it is placed in front of the living room window or as a partition between the living room and the kitchen, there is no sense of disobedience, and it brings a new and subversive experience.
The LG Signature OLED T is also powered by an upgraded Alpha 11 AI processor and LG WebOS Smart TV operating system, delivering four times the performance of the previous model.
The Alpha 11 processor elevates image quality with pixel-by-pixel detail analysis and color correction, combined with rich, detailed spatial sound to accurately replicate the creator's intent.
In terms of configuration and function, the LG Signature OLED T can also bring a better ** experience.
The combination of transparent technology and wireless technology makes TV no longer limited to being the core viewing function of the living room. It is undoubtedly more exciting to explore a wider range of application models and participate in the windows, art frames, and even partitions of the future.
At the same time, LG has also updated the LG M4 wireless TV, as well as the latest versions of the standard OLED product line, which are G4, C4 and B4, respectively.
The M4 supports 4K 144Hz wireless** and audio transmission. The new 11 AI processor significantly improves picture and audio quality, delivering up to 70 percent more graphics performance and 30 percent faster processing than its predecessor.
The LG G4 is also powered by an 11 AI processor, which has similar brightness performance to the M4 and supports a 144Hz refresh rate, while introducing the microlens array (MLA) technology of the previous model, which will support the larger 83-inch model.
The mid-range LG C4 is powered by a 9 AI processor that supports a 144Hz refresh rate. As the entry-level model of the OLED TV lineup in 2024, the LG B4 is equipped with an 8 AI processor, and the performance is comparable to that of the old 9 processor (LG C3).
AQUOS has always been the iconic brand name for Sharp's cutting-edge technology displays, and XLED is the flagship model of this series.
As the protagonist of Sharp's CES 2024 TV products, Aquos XLED also represents the highest level of brightness and color contrast performance in Sharp in 2024.
In terms of parameter configuration, in order to reproduce the color of the real environment, Sharp has achieved precise control of more than 2000 backlight areas to achieve ultra-high dynamic color contrast of the picture.
And it is equipped with an ARSS+ speaker system with 11 speakers around the screen. A combination of speakers that perform well in the high, mid, and low frequency ranges enables rich sound quality to be reproduced.
With the addition of a number of technologies, the TV Aquos XLEDThe TV is truly immersive and lifelike in the first picture.
To sum up,Shop aroundCES2024,You can see that the size of the TV is getting bigger and bigger,Wireless、Although transparent products have landed,But with the ** factor,It is still a luxury experience that only a few consumers can enjoy,Since the TV industry is so volatile this year,I also hope to bring down the ** as soon as possible。
In recent years, the "AI" artificial intelligence that has broken the circle has also attracted more people's attention, but AI as a future development trend still has to put a question mark.
As an important platform for the future development direction of the entire technology industry, CES also looks forward to the emergence of more fresh and interesting technology products in the future