It has to be said that CES, as the world's largest and most influential annual consumer electronics technology exhibition, is a hearty science and technology event every year.
From the 9th to the 12th, on the occasion of CES 2024, with the bustling "Las Vegas", CES will tell the "wind direction" of the technology industry in the coming year, from exciting innovative technology displays, new product releases to speeches by industry technology leaders.
From CES 2024, we can see that this year's main focus is on macro trend themes, including artificial intelligence, digital health, sustainable development, smart cities, space technology, sports technology and other cutting-edge technologies, as well as the field of health around people and digital.
XR technology accelerates iterations
While the metaverse may not be as hot as expected, mixed reality (MR) and extended reality (XR) are booming in a new wave of interest — thanks in large part to Apple's (AAPL.).US) to focus on the next generation of immersive digital experiences.
Mark Gurman, a well-known American technology journalist, began to frequently break the news last week that Apple's Vision Pro will be released in the United States on February 2. Along with this, there are many news about Apple's MR such as the launch of the pilot film and the Xcode update. In fact, the upcoming release of Apple's Vision Pro has made the entire XR industry agitated again.
It is worth noting that at CES 2024, more cutting-edge XR products and related platform construction progress will be announced. According to industry analysts, there will be more than 350 global XR equipment and first-chain companies participating in the exhibition, covering XR core components, XR optical solutions, XR content generation and production, XR human-computer interaction technology and XR hardware brand full link.
Minsheng analysts believe that wearable smart terminals (including MR, VR, AR devices) have greatly expanded the content, scenes and feelings of human-computer interaction, and innovative wearable devices will bring a new paradigm of human-computer interaction and lead the new trend of consumer electronics.
New products have been unveiled one after another
It is reported that Sony (sonyUS) showcased its latest MR headset with Spatial Content Creation at CES 2024. Designed for creators and artists working in the virtual space, the headset will be available later in 2024, and pricing will be announced at a later date.
At the exhibition, there will be a discussion about the use of Qualcomm (QCOMUS)**XR2+ Gen2 VR chip headset, support 43K display resolution, and the ability to render high-resolution images comparable to Apple's Vision Pro headset, as well as the release of new sensors and software that extend the experience of existing headsets.
In addition, Samsung (ssngyUS) is also currently showcasing several new display technologies at CES 2024, including new QD-OLED panels for TVs and monitors, targeting thinner OLED screens for laptops. In addition, it has introduced a new microdisplay called Oledos, which is intended for use in XR headsets.
Samsung says it doesn't require a separate light source, so the visuals will be very realistic. While the company hasn't revealed the frame rate the display can drive, it's possible that it will support up to 90Hz, which should provide smooth visuals. Samsung's upcoming XR headset will likely feature two of these microdisplays.
Weimei holographic pilot AR technology innovation
In fact, in addition to international giants such as Apple and Samsung, the domestic giant enterprise that is leading in XR technology is WimiUS) keeps up with the pace and is committed to the research and development of software and hardware products such as new AR products and the ecological construction of a new generation of AI human-computer interaction technology. It is understood that Weimei Hologram has a self-developed AI+AR advanced technology system, forming an ecological platform that organically combines software and hardware, forming a fundamental driving force for industrial scientific and technological innovation, and injecting new momentum into the development of emerging industries such as XR and the metaverse.
Up to now, WIMI Holographic has vigorously promoted the XR layout, significantly enhanced its industrial scientific and technological innovation capabilities, and continuously improved its service and production and research capabilities in both enterprise and consumer scenarios, creating a cornerstone for long-term development in the XR field. At the same time, based on the existing mature industrial foundation and rich industrial resources, WEMI Holographic strives to build a metaverse developer platform and build a global developer ecological base. In the future, WEMI will continue to promote technological innovation and ecological prosperity, and continue to promote the progress of XR technology and the development of applications.
Ending
CES's first major global exhibition in 2024 sets the tone for AI, but it makes the XR industry see hope again. XR became mainstream, everyone was talking about Apples that weren't there, benchmarking Apples, and a new XR craze was starting to sprout. It is worth noting that with the launch of Apple's Vision Pro next month, other brands have accelerated their layout, and we may be able to see more competitors that can match it in the future. We will continue to recommend the XR equipment and core companies that have been covered, and we look forward to working with you to cross the past and go to the future of XR!