Dazzling blue ice, Snowpiercer, frozen roses, special food ......Walking in the Jingyuetan National Forest Park, as far as the eye can see, there are scenery everywhere.
Under the "fancy" competition of cultural tourism in various places, Jingyuetan National Forest Park can gain such popularity and popularity, and usher in the "highlight" moment, what is the secret?
The popularity of Jingyuetan National Forest Park is 'out of the circle', thanks to the release of cultural tourism demand, the continuous heating up of ice and snow tourism has brought a rare opportunity to the scenic spot, and to grasp the opportunity, it is necessary to strengthen the cultural potential energy, create tasteful, temperamental, and in-depth tourism products, and dig deep and make full use of characteristic regional culture. Zou Minghua, deputy general manager of Changchun Jingyuetan Tourism Development Group, gave the answer.
During the Spring Festival holiday, Jingyuetan National Forest Park is full of tourists.
Cultural tourism is skillful "melting" and "out of the circle" depends on characteristics
This year's ice and snow tour is more popular, my family and I chose to go to Changchun for the New Year, want to see the beauty of Jingyuetan, it is worth the trip, it is really beautiful!Mr. Shi, a tourist from Shanghai, and his entourage stopped and walked in Jingyuetan National Forest Park, taking out their mobile phones from time to time to capture the favorite moments of the beautiful trip.
Jingyuetan Lake, a national AAAAA-level tourist attraction, a national scenic spot, a national forest park, with a scenic area of 9638 square kilometers, of which the water area is 53 square kilometers, with a forest coverage rate of more than 96%.
So, how to transform such a generous resource advantage into an industrial advantage?At the end of December 2023, Jingyue Snow World will be fully opened, covering an area of 100,000 square meters, with a snow consumption of more than 60,000 cubic meters, which integrates "snow sculpture viewing, entertainment interaction, outdoor experience, and popular science research" in one of the winter characteristic ice and snow experience places, organically integrating "ice and snow + sports", "ice and snow + culture" and "ice and snow + technology". Jingyue Snow World is not only an urban ice and snow cultural exchange experience center, but also a preferred place for tourists from all over the world to experience forest ice and snow culture and experience the fun of ice and snow in winter.
Integrating forest resources with ice and snow characteristics, connecting regional culture with holiday nodes, Jingyuetan National Forest Park follows the trend of the tourism market, caters to the different needs of tourists, expands scenic projects and activities, and constantly innovates. The successful Spring Festival holiday "Year of the Dragon, Happy Swim in Jingyuetan" series of activities to welcome the New Year is a vivid portrayal of its breakthrough in breaking the "circle". Activities such as stamp punching, art flash mobs, and blessings in the long moon have gathered a large number of people, creating a happy and peaceful festival atmosphere while constantly building momentum and attracting traffic to the scenic market.
"New" is uninterrupted, and the more exciting it is
This winter is destined to be extraordinary. From ice and snow parks to museums, from offline to online, the "fancy competition" of cultural and tourism projects in Northeast China, how can Jingyuetan National Forest Park "score" for itself in order to carry out the excitement to the end?
As a beautiful business card of regional cultural tourism, innovation is what we have always insisted on. Zou Minghua said.
Plan before you act. The scenic spot continues to carry out in-depth market research, organize on-site scheduling and training and mobilization, explore new business models, and create new consumption scenarios to ensure that tourists are truly happy to come and return satisfied.
Looking for the diamond "polar blue ice" in winter, people remember the depth of Jingyuetan; The music performance of "Encounter the Forest" in the Vasa Museum engraved the romance in the forest in the hearts of tourists; The reindeer park is full of fun, and it is ...... opportunity for people to get up close and personal with the animalsNearly 20 new entertainment experience projects in Jingyuetan National Forest Park have successfully attracted the pursuit and participation of tourists from all over the country.
Such a beautiful postcard is really hard to take your eyes off and make people feel the power of culture in every square inch. Ms. Zhao, a tourist from Zhejiang, was in the pop-up store of the "Snow Country Post Office" and couldn't put down the postcard of "Snow Country Post Office, Haoyue Blessing", "It's interesting and beautiful here, I plan to stay for a few days and go to the surrounding attractions to look around." ”
Choosing a better form and gathering stronger power, Jingyuetan National Forest Park integrates regional characteristic culture with the advantages of scenic spots, giving tourists an infinite sense of gain and happiness.
All this thanks to the strong support of the best at all levels, we can better promote the market-oriented and industrialized operation, revitalize the existing resources, give full play to the advantages of the team in the operation of major projects, launch a number of free activities and special activities, and quickly increase the passenger flow, and then stimulate secondary consumption, related consumption and peripheral consumption. Zou Minghua said.
The continuous enrichment of new formats and new products in Jingyuetan National Forest Park has also transformed more and more tourists' "visit here" into "in-depth experience".
Strengthen the "core" of quality Sincerity is always the "nirvana".
The transportation is convenient, the ginger syrup is free, and the price of eating, drinking and playing is relatively cheap", "The actors in the scenic spot are very enthusiastic and cooperative, and they have taken a lot of beautiful photos", "I feel the unique scenery of the scenic spot and the rich cultural connotation", "Every time I feel different, I want to go again" ......Behind the praise of tourists, they show their important concern: tourism quality and service.
In the final analysis, tourism is a two-way rush between scenic spots and tourists, sincerity and trust. The top priority of the cultural tourism industry is products and services. Zou Minghua said.
With the development of the cultural tourism market, Jingyuetan National Forest Park has created innovative and interactive cultural and tourism integration formats and new scenes, launched new ways to play and new experiences, and has also made great efforts to improve service awareness, safety responsibility awareness and enhance service levels.
Allow motor vehicles to enter the scenic spot in accordance with the principle of time limit, section and quantity, strictly implement the responsibility for the scenic environment, traffic order, tour safety, personnel guarantee and logistics, improve the plan, increase the warm-hearted bus during the Spring Festival holiday, and provide free ginger syrup to tourists at various activity points, and the volunteers wearing "red vests" have become the flowing scenery of the scenic spot, and the "police and scenery blend" ensure that the traffic is orderly and the operation is safe and ......
Refined and high-quality service makes us feel warm. When I have time in the future, I want to take my family to Changchun again and come to Jingyuetan again. Bai Lu, a girl from Jiangsu, expressed the voice of most foreign tourists.
Jingyuetan National Forest Park is so popular, not only because of its unique ecological resources, but also because of its profound urban culture and regional aesthetics that continue to be inherited and developed.
Culture is the soul and foundation, innovation is the expression and means, visitors in Jingyuetan National Forest Park, feel the unique cultural atmosphere and artistic taste of Changchun. "In the next step, we will be based on the advantages of culture and resources, focus on creating high-quality, characteristic and differentiated tourism products, continuously enrich the supply of tourism products and services, improve the quality of tourism services, make the advantages of cultural tourism longer, make scenic spots more attractive, and empower the high-quality development of regional cultural tourism. Zou Minghua said.
*:Changchun**.