China Economic Net, Beijing, February 22 (Reporter Ma Hanming) During the Spring Festival holiday, private car owners choose to travel by car or visit relatives. Therefore, on the first working day after the holiday, the car 4S in-shop maintenance business increased rapidly.
A few days ago, a reporter from China Economic Net came to a 4S store of an automobile brand located on South Fourth Ring Road in Beijing and met the "army" of post-holiday maintenance. To this end, the car 4S shop also decorates the store on the occasion of the Spring Festival, and launches a series of preferential policies and maintenance policies for the purchase of vehicles.
A new car displayed in a car brand 4S store Photo by Ma Hanming.
We went around the area during the Spring Festival, and the car ran hundreds of kilometers," said a car owner who came to the store for maintenance, "It happened to be almost time for maintenance, so I came to the store to do it" and another car owner said that he used the Spring Festival holiday to visit relatives and went to the store to do a series of targeted inspections and maintenance before the holiday. He said: "I planned to run a long distance, first came to the store to check it, go home to run a long distance more assured, come back after the holiday to do a maintenance, better for the car." ”
New Year's dress in a car brand 4S store Photo by Ma Hanming.
In addition to the car owners who came to the store for maintenance, the reporter also met customers who looked at and selected cars in the store. Through their communication with the sales staff in the store, it is not difficult to find that consumers' car purchase needs are now more diversified and personalized. More attention is paid to the exterior design of the vehicle, as well as the configuration of devices such as assisted driving and mobile phones.
I don't think the car is a simple means of transportation anymore," said one consumer who visited the store to see the car, "It's more like a continuation of the living space."
A new car displayed in a car brand 4S store Photo by Ma Hanming.
Through this interview, the reporter found that with the popularization of social platforms and short platforms, consumers' knowledge of buying and using cars has been greatly improved, which is also a big challenge for the sales staff of manufacturers, and marketing and service policies need to be innovated and changed with the times.
*: China Economic Net.