WELLINGTON, Feb. 21 (Xinhua) -- New Zealand's big brands are optimistic about the potential of the Chinese market.
Xinhua News Agency reporter Lu Huaiqian.
New Zealand dairy giant Fonterra Group, New Zealand meat purchasing, processing and sales company Silver Fern Farm and other big brands recently said that they are optimistic about the potential of the Chinese market and will continue to increase investment.
Fonterra plans to expand its foodservice business to more second- and third-tier cities in China to enhance product competitiveness through investment and innovation.
Fonterra has had a lot of success in China. China is one of Fonterra's most important strategic markets. Fonterra Greater China CEO Anthony Zhou told Xinhua that New Zealand farmers have benefited greatly from the healthy bilateral relationship between China and New Zealand. Over the years, we have seen significant growth through partnerships with local customers in the areas of nutrition, innovation and food.
He said that in terms of dairy nutrition and emission reduction, Fonterra's priorities are strongly aligned with China's priorities.
The Chinese market is showing signs of a strong recovery after the pandemic. China's consumption of dairy products has grown significantly over the years and is expected to continue to grow. Zhou said Fonterra combines high-quality New Zealand dairy products with the preferences of Chinese consumers to develop new products.
Dave Courtney, chief customer officer of New Zealand's Silver Fern Farms, said in a recent email interview with Xinhua News Agency that Silver Fern Farms hopes to continue to strengthen its research on the Chinese market, listen to the needs of customers and consumers, and further expand its business in China.
China has been our largest international market for four consecutive years. In 2022, it accounted for 35% of our total exports. Courtney said.
He said that China's economy will remain an important part of the global economy. This confidence comes from China's market size, the soundness of the first chain, the rapid development of digitalization and the investment in new technologies, and China's high-quality development path will make China continue to be a dynamic market.
"This market environment and its opportunities have strengthened our confidence that we will continue to develop targeted market plans and strategic customer relationships to achieve our long-term strategy for the China market," Courtney said. ”
*: Xinhuanet client.