After more than ten years of entrepreneurship in Shenzhen, I finally moved the company to the suburbs, facing the mountains and the sea, with picturesque scenery.
In the past ten years, the mobile Internet has gradually formed a matching business model. Today there is no longer a need to stay in the city center to roll up rents and squeeze the subway.
I thought these new business models would mature quickly, but I didn't expect the ups and downs, going round and round, and it took a whole decade to brew.
It is now safe to say that there are two models that match the new technology of the new era.
One is a live broadcast, a live broadcast room, to be a "heartthrob".
One is the platform, platform, to be a "teacher of 10,000 people".
Or walk into the live broadcast room, with service, quality, cost-effective, personal charm, combined with traffic delivery, directly thousands of consumers.
Either build and rely on a certain S2B2C platform to empower a large number of B-end entrepreneurs with high cost performance, eliminate advertising, and serve consumers together.
What's even more powerful is to combine the two, that is, to turn the live broadcast room into a platform, or to broadcast the platform live.
How do you understand this?
The platformization of live broadcast is to focus on live broadcast and combine the sharing mode. For example, the live broadcast distribution of ** number that is in internal testing is mainly live broadcast, and at the same time authorizes distributors to share the live broadcast room.
The live broadcast of the platform is based on platform distribution and combined with the live broadcast model. For example, Distant Good Things, itself is an S2B2C platform, which attaches great importance to traceability and live broadcast, and allows store owners and users to easily obtain first-hand information through live broadcast.
These two points, no matter which one, are easily closed in the WeChat ecosystem. Therefore, starting in 2024, we must pay close attention to the commercial realization of the WeChat ecosystem.
We moved to the seaside, far from the city center;But it is closer to the mobile Internet, WeChat ecology, live broadcast room, and platform!