Honey Snow Ice City: A well-known ice cream and bubble tea shop in the country, no matter where you are, you can find that cute snowman doll at the door, holding cold and delicious ice cream and fragrant milk tea in your hand.
With its two-yuan ice cream and four-yuan lemonade explosives, Mixue Bingcheng has swept the country and is deeply loved by people. **Consistent, nationwide, so that you can enjoy the delicious taste of Mixue Ice City no matter where you go.
For this low-priced Honey Snow Ice City, some people will ask, can it make money? The answer is yes, and the main revenue comes from its hot-selling products.
For those young people who love Mixue Ice City, it is their favorite. But recently, Mixue Bingcheng was CCTV 315 party**, and two stores in Nanjing were found to frequently modify labels and replace expired product labels.
The bumpy entrepreneurial experience of Zhang Hongchao, the founder of Mixue Bingcheng, did not affect the support of netizens, but made people pay more attention to the brand. After this incident, not only was it not boycotted, but it gained the support of netizens.
This can't help but make people wonder, what is the charm of Mixue Bingcheng, to be able to gain a foothold in this era of fierce competition and be so highly evaluated?
Zhang Hongchao, a teenager born in a poor family in Shangqiu City, Henan Province. After graduating from junior high school, he did not choose to pursue higher education, but chose to start his own business.
He heard that he had recently been able to make money raising quails, so he decided to give it a try. He earned some money working during the summer holidays and bought quail cubs in the hope of profiting from them.
However, due to his lack of farming experience, his army of quails soon began to die in large numbers, which eventually led to the failure of his first venture. But Zhang Hongchao did not give up, he knows that there will always be setbacks on the road to success, but he believes that as long as he perseveres, he will be able to realize his entrepreneurial dream.
Zhang Hongchao is a man who never admits defeat, and despite his poor background, he has the resilience and determination of a rich man, is not afraid of failure, and has a sharp eye. So, he began another entrepreneurial journey, actively learning entrepreneurial strategies, and tried to start a business many times, including planting herbs, breeding, etc., but the result always ended in failure, so he was ridiculed by the villagers.
However, in 1995, he came to Zhengzhou, the capital of Henan Province, and began a new exploration. Due to his low level of education, many companies rejected him. In order to ensure his income, he first signed up for education and settled down in Zhengzhou.
At this time, his "billionaire" entrepreneurial journey is about to begin.
In the afterglow of summer, Zhang Hongchao longs for a glass of cold shaved ice, but he searches the streets and alleys of Zhengzhou to no avail. Suddenly, an idea sprung up in his heart: why not let Zhengzhou taste the special shaved ice of his hometown and earn a fortune of his own?
Zhang Hongchao decided to start his own shaved ice shop, and when he returned home, he immediately began to learn techniques at a local shaved ice stall and study how to make delicious shaved ice. However, when he decides on the flavors and is ready to start raising money, he finds that he doesn't have much money left.
His entrepreneurial journey has not been smooth, which makes him feel very distressed. However, at this time, Zhang Hongchao's grandmother saw his troubles and also knew that he wanted to open a shaved ice shop.
Grandma guessed that he might not have enough money, so she and her wife did not hesitate to give him their pension. Zhang Hongchao is very grateful for this move, and he now has enough funds to start preparing for the opening of the store.
With the support of his grandmother, Zhang Hongchao feels that he is not far from a rich life. He immediately went to Zhengzhou to find a store and prepare to open his own shaved ice shop.
Although there are still many unknown challenges on the road ahead, with the support of his grandmother and his own efforts, he believes that he will be able to succeed.
Zhang Hongchao is a person who does not give up easily. Although he initially encountered various difficulties when running a shaved ice shop, such as the small storefront, inconvenient transportation, and melting ice, these did not make him give up.
He firmly believes that hard work will always pay off. So, he used the money he earned to buy a tricycle and set up a stall outside to sell shaved ice. Although the cost was reduced and his income was barely enough to make ends meet, he never gave up.
Until one day, he followed the advice of others and moved the store to the school gate, and the business really improved. This fully proves that as long as we are good at identifying business opportunities and serving users accurately, we will be able to succeed.
In 1999, Zhang Hongchao's younger brother Zhang Hongfu came to Zhengzhou and started his entrepreneurial journey with him. Together, the brothers decided to open a professional cold drink shop and named it Honey Snow Ice City.
They saved all the money, shared a storefront, did a simple fit, and started their entrepreneurial journey. Although their business was on track, winter was on hand and their business began to take a hit.
Because the weather is getting colder, few people are willing to eat ice cream. They need to find a way to deal with this.
Zhang Hongchao and his partner decided to open a restaurant called "Honey Snow Bingcheng Home Cooking". Their dishes are all high-quality and affordable, so they attract a large number of customers, and they also do a good job of promoting their cold drink products.
In the summer, they mainly sell cold drinks, and in the winter, they mainly operate restaurants. In 2005, while walking on the streets, Zhang Hongchao spotted a stall selling a particularly popular ice cream with puff pastry on the outside and cream on the inside.
This discovery allowed Zhang Hongchao to see a business opportunity.
He persistently pursued the secret of making ice cream cream, and finally successfully researched the ice cream with "sales of more than 100 million" in his rental house. Since then, Mixue Bingcheng has continued to innovate, until the appearance of lemonade has once again pushed it to the pinnacle of life.
At that time, most of the drinks on the market were blended with carbonated and color paste, but Zhang Hongchao was keenly aware that creating a low-cost fresh fruit drink would definitely cause a sensation in the market.
He focused on the choice of lemons, which are rich in vitamins needed by the body and have a strong flavor. In order to improve the taste of lemonade, he tried many lemons on the market, and finally chose a ** expensive but fresh variety.
He freshly squeezed lemons in front of customers and explained the benefits of lemons in detail, quickly leading the lemonade craze. The business of Mixue Bingcheng is booming, and the store has begun to expand, but at this time, raw materials ** have become a problem.
In the past, it was through intermediaries, which was costly. He decided to wholesale directly from the place of origin, saving a few cents per lemon, or thousands a day.
He led the team to personally go to the place of origin to negotiate** and directly source locally. In 2017, Mixue Bingcheng began to expand rapidly across the country, and it can be seen near shopping malls in almost every city.
In 2018, the number of stores exceeded 5,000, and even began to set up branches overseas.
Mixue Bingcheng is not only popular with milk tea, but also magical dolls and ** are also popular all over the world. It is widely believed that Mixue Bingcheng makes money by selling milk tea, but this is not the case.
The biggest revenue of Mixue Bingcheng does not come from product sales, but from store franchises. As of 2023, the number of stores in Mixue Bingcheng has exceeded 20,000, which is multiplied by the franchise fee, nearly 10 billion.
As more people love Mixue Bingcheng, the headquarters has also begun to relax the policy, canceling the rule that no more stores can be opened in the area, and sometimes even two or more Mixue Bingcheng stores can be seen in the same shopping mall.
The stores of Mixue Bingcheng are no longer limited by geography, and more people will choose to join in the future. Although there are only 40 directly-operated stores, and no matter how hot the business is, it cannot be compared with the franchise fee, so it does not rely entirely on product sales to make a profit.
However, as the number of franchisees increases, management becomes more complex, and the likelihood of problems increases accordingly.
After the expiration of ingredients in a Mixue Bingcheng store in Nanjing, it attracted widespread attention and heated discussions. According to reports, a reporter who applied for a job as an employee of Mixue Bingcheng found that many of the ingredients had expired, but the clerk continued to use them after changing the labels, which caused dissatisfaction.
As a well-loved ice cream chain, Mixue Bingcheng is loved by consumers for its unique taste and high-quality service. However, the incident has raised questions about its quality and management system.
However, surprisingly, even with such a negative event, fans of Mixue Bingcheng did not lose confidence in it, but expressed their "support" for the brand.
On social **, netizens have said that they still love the products of Mixue Bingcheng, and think that this is just an individual phenomenon and should not deny the entire brand.
Mixue Bingcheng thanks the majority of netizens for their care and support, in response to the existing management problems, they have publicly issued a statement on social **, admitting negligence and promising to deal with it seriously.
In order to prevent the recurrence of such incidents, Mixue Bingcheng will strengthen the quality management of food ingredients and strengthen training to ensure food safety. Mixue Bingcheng's public response this time shows their deep understanding of the problem and their determination to take responsibility.
We have reason to believe that with their unremitting efforts, Mixue Bingcheng will successfully solve these problems.