As people pay more and more attention to health, more people are willing to pursue some high-quality science and technology health care centers to recuperate their bodies, not only customers pay more attention to their own health care effect visualization, but also some venture capitalists also have a strong interest in science and technology intelligent health care projects.
Health center market share
Compared with other industries, the downstream consumer groups of health centers are more concentrated, and the income level is higher and stable, which makes the cost of China's health center service items higher than that of general physiotherapy services, and its profitability is also stronger, and the market share analysis of health centers estimates that the market size of China's health centers will increase by 9% year-on-year in 20235%。
The entry threshold of the health hall industry is low, and with the growing market demand, the number of health centers in China is rising. In 2021, the number of health centers of different sizes in China will reach more than 2 million, of which the number of family-style health centers will account for 62%, the number of single health centers will account for 25%, and the number of chain health centers will account for 13%. In China's health center industry, the share of large-scale chain health centers is relatively small, and the investment requirements of small family health centers are low, which occupies a dominant position in China's market.
According to the statistics of the market share analysis data of health centers, the market size of health centers in China has been expanding, and has reached about 30 billion yuan so far. Among them, the number of large and medium-sized health centers is about 2There are 50,000, and there are an estimated 100,000 small health centers, with the urban market accounting for more than 80% and the rural market accounting for 20%. Although the number of health centers is huge, the number of mid-to-high-end health centers is limited, which also shows that there are still huge challenges and opportunities for the market share of the whole industry.
The pain points of traditional health stores
The common problems that the health care service industry has always faced in the development process:
1) High cost.
The customer's physiotherapy plan is generally customized, one-to-one or many-to-one service, with the increasing labor cost resulting in high physiotherapy costs, and the cost of store employment increases.
2) Unprofessional.
Due to the high cost of training and the long cycle, the level of physiotherapists is uneven, and it is difficult to bring customers stable service quality and good physiotherapy experience, resulting in a low customer retention rate.
3) Low efficiency.
Factors such as store area limitations, the number of physiotherapists, and the user's personalized physiotherapy program all lead to long physiotherapy time for a single user, low customer turnover rate, and reduced store revenue.
If traditional health centers want to continue to gain a firm foothold in the industry, they must consider digital and intelligent upgrades
First of all, let's understand what is digital health management?
According to the World Health Organization, digital health is understood as "an area of knowledge and practice related to the development and use of digital technologies to improve health", including a wider range of smart devices, digital smart consumers using smart connected devices, health services integrated with the Internet of Things, artificial intelligence, big data and robotics. In short, it is to use modern information technology to comprehensively monitor, analyze, evaluate, prevent, regulate and maintain the health risk factors of the population, so as to achieve the health management goal of "every family understands health".
In addition to the attention and attention of digital technology, digital intelligent health also emphasizes the key role of intelligent application! Let health not only be recorded and managed digitally, but also intelligently conditioned, repaired and maintained! The ultimate goal of digital and intelligent health is to break through the "health information island" and build a "smart health management and conditioning system".
Traditional physiotherapy products or sports training equipment do not have a good data interface, and each collegial preparation department is an independent island. The frequency, prescription and effect of ** need to be recorded artificially, which is not conducive to the development of long-term **. The digitalization and intelligence of all equipment is the foundation of the informatization of the future industry.
About health – only storage can be foreseen!
Regarding the digital intelligence management system, [Yangshengbang] has started to upgrade the digital intelligence [smart health store] since 2016, and has now run through the entire process.
Yangshenbang Smart Store] is a health management system store integrating intelligent Chinese medicine to assist "syndrome differentiation system", "recuperation system" and "operation system". When customers arrive at the store, they first distinguish the syndrome and then condition, the three diagnoses of the brain of traditional Chinese medicine are combined, the syndrome differentiation report and personalized conditioning plan are issued, supplemented by five major conditioning items: moxibustion master, traditional Chinese medicine fumigation cabin, waist and leg warmth, "general conditioning and replenishment", whether it is local conditioning or whole body conditioning, small problems or major problems, we can provide personalized health conditioning programs to meet the needs of customers in an all-round way!
The smart store system includes:
New**: Personalized analysis platform precision marketing.
AL Auxiliary Diagnosis and Treatment: Intelligent Pulse Diagnosis, Intelligent Tongue Diagnosis, Constitution Identification.
User-side applet: The multi-functional applet opens up the online marketing channel A assists in conditioning: the combination of man and machine, which greatly improves the customer's sense of experience, and the technician's practical operation efficiency and effectiveness!
SaaS system: simplify store path management to achieve efficient connection management.
Big data analysis: accurate analysis of clinic operation data of data decision support system.