Douyin has reached the business port in an hour! Users across the country can experience the convenience of online supermarket shopping on Douyin, and Douyin Hourda has also opened up a new marketing channel for local business retail.
How to enter Douyin "Hour"?
There are two ways to settle in Hourly:Targeted invitation and self-occupancy.
For self-settled merchants, they must be registered enterprises in Chinese mainland, and individual industrial and commercial households need to join in the form of franchise. The goods sold must be within the scope of the investment category and have relevant qualifications. To put it simply, Douyin's "hour" is quite similar to the well-known Meituan.
According to the data, the Meituan app has an average daily traffic of 45 million food delivery platforms, delivery resources of more than 1 million daily active riders, and a merchant base of more than one million. According to the "2022 China Instant Retail Development Report" released by the China Chain Store & Franchise Association, the market size growth rate of instant retail in the past five years has reached an astonishing 81%. It is estimated that by 2025, the scale of the instant retail open platform model will exceed the trillion yuan threshold, reaching about 12 trillion yuan.
In addition, the "Instant Retail Industry Development Report (2023)" released by the E-commerce Institute of the Ministry of Commerce Research Institute also shows that the scale of the instant retail market in 2025 will be three times that of 2022.
It can be seen that instant retail has become a new trend and a new track for the development of the industry.