The Spring Festival is like a lively and short-lived dream, when everyone is still immersed in the peaceful atmosphere of the New Year and can't extricate themselves. The smell of gunpowder in the car market has been very strong, and even the "first shot" of the Year of the Dragon has been fired.
As we all know, the theme of last year's auto market was "the same price of oil and electricity", and this year's theme is "electricity is lower than oil". The champion version was also replaced by the glory version, and there is no doubt that it was BYD that fired this shot.
Five major disruptions, three major innovations
I still remember when BYD launched the Qin Plus DM-i Champion Edition in 2023, with 9The shock of 980,000 yuan has attracted the attention of many netizens, and the concept of "oil and electricity at the same price" has swept the whole industry.
What followed was a number of joint venture fuel vehicles with significant price cuts, and Chinese brand pure electric and plug-in hybrid models were blooming everywhere.
Last year, new energy ** reached a new freezing point in China, and consumers' desire to buy also increased. Therefore, the penetration rate has also exceeded 40%, and behind this data, BYD has made great contributions.
In 2024, the Qin Plus DM-i Glory Edition will be brought to 7980,000 yuan - 12580,000 yuan; EV version 10980,000 yuan - 13980,000 yuan. The market pattern of "disrupting fuel" is accelerating again.
Behind the price difference of 20,000 yuan, I thought it was due to a reduction in allocation, but even if it is equipped with fabric seats and iron wheels, I think it is expected.
Until the moment I saw the configuration table, it was still unexpected, not only more sincere, but also on the basis of the original three major renovations.
Appearance renewal: the new white glaze and blue appearance color is added, which has more oriental charm;
Intelligent evolution: Intelligent continuous voice call is added to make vehicle control more intelligent;
Convenient upgrade: The new intelligent power-on and power-off function is added to make travel more convenient;
The above upgrades are highly perceived throughout the life cycle of the car, which undoubtedly injects a "booster" into potential consumers.
Grasp the pricing power of A-class family cars
7.980,000 yuan, of course, the biggest benefit is the consumer, but behind it is also the display of BYD's strong ** chain and ambition.
Last year, Mr. Wang said that below 100,000, or even in the range of 10-200,000, BYD has absolute pricing power. This can be seen from last year's 998 "same price of oil and electricity", and brands such as Changan Qiyuan, Wuling, Roewe, Geely Galaxy, Chery and other brands have also launched new products to meet BYD's big move. In addition, the joint venture brand picked up the "** carried out**, and the terminal profit was very considerable.
However, the previous 998 price was mainly because I didn't want my friends to be too uncomfortable, so I was still conservative. On the basis of the strength of competitors to follow up, BYD took the initiative again, sacrificed the banner of 798, and once again held the initiative of the A-class sedan in his hands.
As of press time, there have been Wuling Starlight, and Chang'an Qiyuan has followed up on "electricity is lower than oil".
It is worth noting that the Qin family, as the sales responsibility of the dynasty family, will contribute a total of 48 in 202320,000 units, plus the sales target in 2024 will not be low, so I began to understand the significance of the arrival of the Qin Plus Glory Edition.
Up here! Maybe some netizens will ask questions, it seems that it has to be in the fierce competition of "involution" in order to squeeze out the water of **.
According to me, the reason why BYD can give such a ** is completely the advantage of its own ** chain.
We know that BYD is the world's best vertically integrated car company, in addition to tires and glass, most of the core components are produced by themselves, that is, we are familiar with BYD battery, Foday technology, Foday vision, Foday power, Foday mold and so on.
Each of these subsidiaries is to make money, and there are hundreds of thousands of employees waiting to be fed, each with its own revenue and profit indicators.
However, in the A-class market, all parts and components have almost given up profits, just to keep the cost of the whole vehicle, to barely maintain the balance of the whole vehicle. In order to snatch the joint venture market and prevent them from having any way to live.
Close your eyes and enter with zero trial and error
At this point, some consumers who are holding on to the currency may not be able to help but "pay out of their pockets" to place orders.
Indeed, this ** is too lethal. And recently Guangzhou is also soliciting opinions, to change the "open four stop four" to "peak traffic restrictions", once implemented, foreign license vehicles are the most affected, and the blue plate fee will also increase.
At this time, a new energy vehicle without mileage anxiety is obviously the best choice at the moment. And how to choose the Qin plus glory version? It's also very simple.
The pursuit of cost performance, no charging conditions, directly buy the most entry-level 55km leading type, when the hybrid model opens, 100 kilometers of fuel consumption is only 38L 100km, enough to save money.
As the only car used by the family, those who commute to work far can consider the 120km leading type, which supports fast and slow charging, and can also meet the needs of pure electric commuting and reduce the cost of using the car. If it's the family's second car, consider the EV version.
Write at the end
The front and rear flanked and attacked the fuel vehicle in an all-round way. Fuel vehicles, which have been beaten to the point of falling endlessly, will face lower prices, lower use costs, plus the "new regulations" of the Qin plus glory version of the free auction and purchase tax reduction. The only remaining advantage of fuel vehicles is gone, and the pressure on joint venture vehicles has increased sharply.
Behind this series of actions, it is also the best moat that BYD's strong chain has cultivated. Of course, the most beneficial is still thousands of consumers, and more and more earnestly feel that under the blow of dimensionality reduction of Chinese automobiles, consumers have become more affordable to buy cars.