In the future, everyone will have to be self-sufficient.
However, it has been more than 10 years since the development of **, do ordinary people still have a chance?
If the present is the earliest time, what track is the right track?
Personally, I think there is only IP.
#
Yesterday, I read an authoritative report, to the effect that Jia Ling's "Hot and Hot" went to sea, which is a model of IP going overseas in recent years.
I affirmed the success of Jia Ling's IP in my first film review.
She is not the most professional director, nor is she the most senior, and even many people complain that the story is very average and the plot is incoherent.
But this does not prevent the strong influence of her IP.
She used to be a sketch cross talk actor, but since she transformed into a director, she has only produced 2 films, and 2 have made 2 of them out of the circle, dominating the screen for 2 consecutive Spring Festival files.
Arguably, there is no more successful film industry than her;
There is no one more powerful in the directing world than her.
#
But compared with Zhang Yimou and Wu Jing, she is indeed not the strongest.
What does it matter, as long as the result is good.
Did you understand something?
Ordinary people can also become the most powerful by relying on IP.
Some people say that Jia Ling's marketing flavor is too heavy.
Please, being an IP is all about constantly amplifying your influence and attracting enough people's attention.
Personal IP is the same as product IP, you hide at home and don't let everyone know, what do you want to do?
#
Fighting for appearance, we can't compare to celebrities, in terms of talent, we can't compare to professionals, why are we out of the circle?
IP is to tell stories, tell yourself in the most sincere and warm way, and bring positive energy to everyone.
Jia Ling did not make up a fiction, the first talked about her mother, and the second talked about herself.
It's all a life in fireworks, and everyone has experienced it, but it's just different.
It is also for this reason that it is particularly down-to-earth and easy to arouse empathy.
#
To do IP is to share your differences, your profession within your ability, and those who can bring positive energy, motivation, inspiration, and learning to everyone.
You don't have to be like everyone else, scrambled eggs with red parchment also have a thousand flavors.
If you learn from others, you will never be able to become an excellent self.
Being yourself can make you a unique super-individual.
Your IP is your creation, and there is no comparison between creation, and the competition is not too fierce.
Therefore, since the ** track, if you want to do well, the only suitable one is IP.
Like Jia Ling, if you do yourself to the extreme, you are an amazing self-**** person.