Author |Anbula (Hangzhou).
Guo Lie, the founder of Qianfacemeng Technology, stepped into the game circle and started his business again after the company was acquired by ByteDance for $300 million in 2018.
In January 2022, Guo Lie established Ship Island Games in Shanghai (Ship Island Technology (Shanghai)** invested 100 million yuan in the first phase, and the main direction is social games. The company's first mobile game "Codename: Bump" under development was recently revealed on Taptap.
Between 2014 and 2018, Guo Lie was the most popular Internet entrepreneurship star, especially good at creating phenomenal social tool products. He first worked as a product manager at Tencent for a short time, and after starting his business in 2013, he has two consecutive products (Myotee and FaceU), both of which have long dominated the global free list of AppStore.
Face Meng has dominated the Appstore free list for a long time.
At the beginning of 2018, Face Meng Technology was acquired by ByteDance for $300 million, and Guo Lie joined ByteDance and was responsible for Byte's camera entrance productsHe led the team to develop a number of first-ranking apps such as Light Face, Awakening Picture, and Jianying.
Among them, Jianying is regarded as an important entry-level product by Douyin, and Zhang Nan, the former CEO of Douyin Group, has recently been transferred to focus on promoting Jianying's AI application innovation.
At the end of October 2019, Guo Lie left the front line of byte products and went abroad to study, and did not appear in public again.
According to the understanding of "Youyi", Guo Lie has since served as a partner in Yunjiu Capital, mainly looking at the direction of digital**, social networks and the Internet. Yunjiu Capital has invested in a cute face. In addition to investing in well-known companies such as ByteDance, Pinduoduo, and Meta, in the field of games and UGC content, Yunjiu has invested in many companies such as Butterfly Interactive and BUD.
Guo Lie is currently a partner of Cloud9 Capital.
In January 2022, Guo Lie founded Funjima Games, whose main direction is social games, with the goal of providing happiness to players around the world, while ensuring that the games are high-quality and interesting, integrating social elements and bringing people closer through games.
Gokulie's favorite innovator is One Piece's protagonist Monchi Luffy, which is the origin of the name of the game Funajima, whose vision is to build a passionate entrepreneurial team like One Piece, providing a partner, creative game world for 1 billion players around the world.
In addition to Guo Lie himself, other members of the Funshima team also have extensive experience in social, gaming, UGC content, and user experience.
Co-founder Qiao Haizhu is the former head of Douyin's main end product, who has experienced the early and rapid development period of Douyin, and is responsible for Douyin's social networking, attention and product architecture. Earlier, he was in charge of group socialization at Momo.
Qiao Haizhu is a big fan of Nintendo and a big player of Animal Crossing. Its only answer in Zhihu is about Dongsen, through more than 5,000 words of analysis, from the direction of data, game design, women's game market, etc., in-depth dismantling of why Dongsen can be successful.
Yu Feng, Head of Human Resources and Finance, worked at Douyin from July 2018 to December 2011 as the HRBP Leader of the Main Product and User Experience Design Center. He joined Funjima Games in January 2022 and is responsible for finance and human resources. Prior to Douyin, Feng Yu had about 12 years of experience in human resources at Huawei.
Although the products before and after are all social hits, Guo Lie himself is not keen on socializing, but he has a very strong sense of purpose and action. He signed up for the developer community CSDN in November 2020 and has only made one post, that is, in January 2022, he recruited a technical and art lead for Funnashima Games.
In the recruitment post, Guo Lie offered an annual cash salary of 2 million to 3 million + game project dividends higher than the industry + the opportunity to obtain the company's equity.
According to his description,The company has strong strength, with an initial capital of more than 100 million yuan, and most of the funds are still funded by the team in the case of top VC investment such as IDG and Yunjiu, and can continue to increase capital for a long time. IDG Capital and Yunjiu Capital were both shareholders of Face Meng Technology and made money on Face Meng.
Guo Lie said that the team's understanding and judgment of the game can be largely unaffected by capital, and it is pure and long-term patient to make quality games.
Ship Island Games plans to develop an easy-to-use, easy to get a happy collection and dress up building mobile game with friends, the style is mainly trendy, and the Internet social networking and UGC, games combined.
Check the job information of Ship Island Games in BOSS Zhipin, Liepin and other recruitment platforms, such as the main process, the main beauty, the level planning, the Unity client development engineer, the 3D animation design, etc., in addition to the higher salary,MMO, 3D, social casual, simulation management games, Nintendo, ** trend, etc. are the keywords of the post.
The first exposed project "Codename: Bump" is a side-scrolling 3D mobile game. The art style is trendy and cute, and players can transform into capybaras, ducks, rabbits, eagles, and other small animals to grab jelly beans in a side-scrolling map co-created with other players.
The team plans to provide players with a gaming experience in three aspects: party play, social experience, and player creation community. At present, the product has just completed the demo version of the core gameplay, and the social experience part and the player creation community will be gradually added in the follow-up tests.
Since Codename: Bump's gameplay requires real-time matchmaking, the team forwent a small-scale campfire test and instead opted for an official store page test.
According to the game's introduction on the TapTap homepage, the project was sparked when the team played the multiplayer online party game Ultimate Chicken Horse together in the office, and found the latter's most interesting mechanic to be the addition of players to their own tricks in the side-scrolling jump level.
The development team said that the idea of players being able to try out participating in level building is "just cool!" The team saidThe underlying concept of this game is borrowed from Super Chicken HorseBut I hope to build my own core gameplay based on this concept.
To this end, in the demo beta version, the game adds 2v2 team competition rules on the basis of real-time level building. Players can collect jelly beans (key items in the game) in the scene, harm each other, and can also pick up the air hammer to grab the opposing team's jelly beans to score.
10 small jelly beans can be crafted into 1 large jelly bean, and feeding a large jelly bean to an NPC can earn 1 point. Each round lasts 2 minutes and 30 seconds, and the team with the first three points or the highest score at the end wins. Two wins in three games, and one more game in a draw.
If the player dies by accident, they can also possess the toys they already have in the level and manipulate them to hinder their opponents or help their teammates.
It can be seen from the toys** revealed on the official forum that these cute toys and characters in the game will most likely become offline physical toys or blind boxes, and even derive independent world views and more ways to play. To this end,Guo Lie also registered a toy company called Wakuwaku.
According to the feedback from players in the early test, many players said that they wanted the characters and toys in the game.
Some of the characters and props in Codename: Bump were liked by many test players.
Codename: bump" has opened a small range of tests under **. In addition, the official plan is to conduct a limited first test in early April 2024. In addition, according to the information obtained by "Youyi" in the official QQ group, the official QQ group has begun to issue test qualifications for Android machines.
In addition, according to the report of the game ** "Game New Knowledge", Guo Lie was born in 1989, likes animation games since he was a child, and graduated from Huazhong University of Science and Technology with a bachelor's degree in engineering design. As a social product master who has continuously made AppStore leader-level tools, he started his own business again after financial freedom, studying abroad and venture capital experience, and with the help of games, he continues to aim at social networking, and Ship Island Games is worth paying attention to.
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