With the intensification of market competition, the production of corporate promotional videos has become one of the important means to promote products and brands.
Below I will introduce you to a successful case of corporate video production and shooting, showing its profound product analysis and rich derivative content.
Case 1: A company focused on the production of household products, in order to promote its new storage box products, decided to make a promotional video.
The production team first set the target audience and the message of the promotional video, hoping to fully demonstrate the high quality and practicality of the storage box through the promotional video.
1.Target audience: The business's target audience is housewives and people who need to buy household items.
2.Product analysis: The promotional video takes the storage box as the protagonist, and through an in-depth analysis of its features, such as partition design, adjustable size, dust and waterproof and other functions, it shows its high practicability in home storage, so that the audience can intuitively feel the advantages of the product.
3.Derivative content: In order to enrich the connotation and attractiveness of the promotional video, the production team added some related derivative content.
For example, the practicality and versatility of the product can be further emphasized by showing how different housewives can use the box to solve the storage problem, or showing the multiple uses of the box in different scenarios.
Through the above promotional video production and shooting cases, the company successfully conveyed the core features of the product to the target audience, and derived rich content from it, making it more vivid and interesting.
This kind of high-quality promotional video production can effectively enhance the brand awareness and purchase desire of the target audience, and enhance the market competitiveness of the enterprise.
The production and shooting of corporate promotional videos is an important means for enterprises to promote products and brands.
Through the in-depth analysis of the product and the rich creation of derivative content, the company can convey the advantages of the product to the target audience, and enhance brand recognition and market competitiveness.
Enterprises should pay attention to the production of promotional videos, dig deep into product features, create rich content related to the target audience, and better promote product sales and brand development.