"Is the chicken stewed in this Litang matsutake mushroom fragrant? "Let's try Litang yak jerky" and "Drink Litang honey water to regulate the stomach" ......On February 19, He Qiuju, deputy director of the Support Office of the Organization Department of the Litang County Party Committee in Xindu District, Chengdu, couldn't help but promote Litang's special agricultural products when he got together at the home of relatives and friends.
Litang County is located in the western Sichuan Plateau, with rich and high-quality agricultural and livestock product resources, in recent years, Xindu District has improved product quality by gathering resources and shaping brands; Build carriers, build platforms, and smooth sales channels in an "all-round" way; Unified online, digging offline, "three-dimensional" construction of marketing network, open up the "mountain" channel of agricultural products in Litang County.
In Mula Town, Litang County, Tibetan pig and chicken breeding area was established, a yak concentrated breeding area was established in Maoya District, and a plateau Chinese herbal medicine special agricultural products planting park was established in Dewu Township, and relevant experts and professors from Chengdu University of Traditional Chinese Medicine were introduced to conduct field research and technical guidance on agricultural and animal husbandry products such as plateau white radish, so as to further explore the characteristics of Litang products and improve the quality of Litang products. It has continuously invested more than 200 yuan to strengthen the research and development of honey products such as propolis toothpaste, lipstick, and honey water, and successfully built the plateau honey brand "Jifeng 318"; The packaging design of various agricultural and animal husbandry products such as Russian tea, Tibetan fragrant pig, Tibetan fragrant chicken, etc., has formed a series of characteristic brands of "Li Fang", and the brand effect has gradually been demonstrated.
Xindu "Plateau Cloud Warehouse" covers an area of 386865 square meters, the project with the purpose of "focusing on plateau products and serving plateau industry", has built four business segments: Xinliqingyuan Rural Revitalization Experience Hall, Plateau Food R&D Center, New Retail E-commerce Operation Center and Agricultural Products Distribution Warehouse and Distribution, which can achieve a throughput of 1 million orders per month, integrate the agricultural and agricultural product resources of Xindu Litang and actively promote the distribution and sales of plateau agricultural products and high-quality agricultural products. According to the relevant person in charge of "Plateau Cloud Warehouse", Litang products have achieved efficient distribution and distribution, warehousing and turnover, and the logistics cost has decreased by about 60% on average. In 2023, the shipment volume of Litang products on the plateau cloud warehouse will reach 1320,000 orders, about 3470,000 pieces of goods, with a shipment value of 36.8 million yuan.
On September 23, 2023, celebrating the harvest, promoting harmony and beauty, and rejuvenating the countryside - Chengdu Xindu "Chinese Farmers' Harvest Festival" was held in Juntun Town, Xindu District, and the seventh batch of counterpart support teams in Xindu District, Chengdu City, appeared on the scene with plateau characteristic agricultural and animal husbandry products. More than 30 kinds of characteristic agricultural and animal husbandry products of Litang County, such as butter tea, matsutake biscuits, yak beef jerky, honey water, potatoes and radishes, were placed on the booth, attracting many farmers and friends to watch, consult, taste and buy, fully demonstrating the charm of plateau characteristic agricultural and animal husbandry products.
On November 16, 2023, the annual China Cooperation Conference and Supply and Marketing Expo opened in Xindu District, Chengdu, Sichuan Province. At the conference site, many exhibitors from all over the country were gathered, among which the booth of Xindu District Supply and Marketing Cooperative, Fudu Weilitang County, was very eye-catching, and the sales of special agricultural products were particularly hot, attracting a large number of people who came to buy.
Through the local window of Xinduwei, the agricultural products of Litang County will be promoted to the national market through a combination of offline and online sales. Docking sales of fresh yak meat, processed yak meat products, matsutake mushrooms, tiger palm mushrooms, potatoes, radish, fruits and vegetables and other agricultural products. In 2023, Fuduwei will sell more than 60,000 orders of Litang agricultural products, more than 17 million catties, and sales of more than 3.46 million yuan.
In 2023, we will expand the industrial chain by extending the industrial chain, on the basis of the production of plateau honey, promoting the expansion of the industrial chain of honey, adding derivatives such as propolis toothpaste, lipstick, honey water, etc., promoting the honey from the primary to the secondary production, and promoting the quality and efficiency of the plateau honey project of the Xiawanyi Beekeeping Professional Cooperative in Litang County. The person in charge said that in 2023, the sales of Litang Xiawa Niyi Beekeeping Professional Cooperative (Company) will reach 300,000 yuan, and the villagers will share a total of 120,000 yuan in dividends.
Xindu District co-ordinated the use of online platforms such as the 832 platform, WeChat applets on the plateau, and online celebrity live broadcasts to guide the canteens and trade unions of various units in Xindu to purchase products from Litang County. In 2023, Xindu District will help sell Litang yak meat, polar potatoes, plateau drinks and other products through online platforms to reach 2.2 million yuan. The Xindu counterpart support team took advantage of major holidays to continue to mobilize enterprises, institutions and mass organizations to purchase and consume Litang's special agricultural products through point-to-point door-to-door sales and face-to-face explanations. In 2023, the task force will guide all units in Xindu District to consume and purchase a total of 300,000 yuan of special agricultural products such as yak meat, matsutake biscuits, and honey water.
In 2023, Xindu District will make every effort to create a new model of 'multi-level, all-round and three-dimensional' consumption assistance, improve the quality and efficiency of consumption assistance, and effectively promote the production and export of agricultural products in Litang County, boost the economy and increase the income of the masses. Chen Li, the leader of the seventh batch of counterpart support teams in Xindu District, member of the Standing Committee of the Litang County Party Committee and deputy county magistrate, said.
Author: Ye Qiangping, Li Mi Wentu.
Editor: Yang Xue.
Proofreading: Yue Shirui.
Second trial: Mao Lihong.
Third trial: White Horse.
Producer: Chen Yang.