Wang Ziru is not at ease

Text |Radar Finance, Author |Mornemon, edDeep.

Tianyancha data shows that in fact, in June last year, Wang Ziru was listed as the person subject to execution, and the subject matter of the relevant case was 198550,000 yuan. The ID number of Wang Ziru provided in the case is consistent with the ID number of Wang Ziru disclosed on the China Enforcement Information Disclosure Network. In addition, Shenzhen Yuechen Auto Beauty, of which Wang Ziru is a supervisor and shareholder, has been included in the list of abnormal operations for failing to publicize the annual report within the prescribed time limit for many times.

Looking back on Wang Ziru's past, the experience of founding Zealer was once a highlight moment. However, during the period of leading the development of Zealer, Wang Ziru has also been questioned by the outside world many times. The fierce verbal battle with Luo Yonghao, unboxing the Samsung Galaxy Fold mobile phone, and the official blog message were accused of leading cyberbullying artists, so that Wang Ziru and his Zealer were roasted on the fire again and again by the outside world.

After gradually fading out of Zealer, Gree Electric Appliances has become Wang Ziru's new home, and Wang Ziru, who joined Gree, now has a new title - the person in charge of the channel reform project of Gree Electric Appliances. But after entering Gree, Wang Ziru still failed to escape the fate of becoming a topic of conversation. Although the parties solemnly denied the scandal circulating in the outside world, Wang Ziru's remarks that he had not read Gree's salary slip and only wanted an office closer to Dong Mingzhu still caused a lot of controversy on the Internet.

Wang Ziru, who has been on the hot search many times in recent times, has become the focus of attention. Radar Finance learned from the China Enforcement Information Disclosure Network that Wang Ziru recently added a new piece of information on the person subject to execution, and the case was filed on January 22, 2024, with an enforcement target of 3383790,000 yuan, and the enforcement court is the People's Court of Nanshan District, Shenzhen.

After the news continued to spread on the Internet, the topic of "Wang Ziru was forced to pay 33.83 million" rushed to the hot search on Weibo. Many netizens left messages, "What did Wang Ziru do? "Why does he owe so much?" As of press time, the topic has been read more than 56.6 million times on Weibo, and nearly 20,000 people have participated in the interaction.

However, no public information has been disclosed about the details of the enforcement case. And Gree Electric, where Wang Ziru is now employed, said that the situation is currently being verified.

According to Red Star News, on February 27, the staff of the Nanshan District Court in Shenzhen, the court that executed the case, confirmed to him that there was indeed information about the case, "This is a dispute involving a company." However, when asked about the specific circumstances of the case, the judge said that it was inconvenient to reply because the reporter was not a party. Red Star News has contacted Wang Ziru himself many times on this matter, but no one has answered as of press time.

Radar Finance noticed that in fact, this is not the first time that Wang Ziru has been listed as an executor. Tianyan check shows that in June last year, Wang Ziru was listed as the person to be executed, and the execution target was 198550,000 yuan, the enforcement court is the same as the enforcement court this time, which is the Nanshan District People's Court of Shenzhen.

Tianyancha shows that at present, Wang Ziru has a total of 3 companies in which he works, which are Shenzhen Yuechen Auto Beauty, Shenzhen Qianhai You Hurry Up Technology Services, and Pingtan Qingteng Enterprise Management Partnership (Limited Partnership). However, the latter two companies have been cancelled at present, and only Shenzhen Yuechen Auto Beauty is left in the business state

It is reported that Shenzhen Yuechen Auto Beauty was established in August 2015 with a registered capital of 5 million yuan, and the general business items are the sales of auto supplies, and the licensed business projects include auto beauty, auto maintenance, and auto boutique production.

According to the main personnel, Li Zhongxiao, the company's legal representative, is also the company's executive director and general manager, while Wang Ziru serves as a supervisor in the company and holds 30% of the company's shares. It is worth noting that due to the failure to publicize the annual report within the prescribed time limit, Shenzhen Yuechen Auto Beauty has been included in the list of abnormal operations many times.

Shenzhen Xima Technology, which holds 70% of the shares of Shenzhen Yuechen Auto Beauty, has also been included in the list of abnormal business operations for failing to publicize the annual report information within the prescribed time limit. In addition, in 2020, Shenzhen Hima Technology was also listed by the court as a restricted high-consumption enterprise.

In addition, Guangdong Jinru Yunhai (Group)**, the main body of Zealer's company founded by Wang Ziru, has been included in the list of abnormal business operations for many times for failing to publicize the 2014 and 2015 annual reports within the prescribed time limit, and for the reason that it cannot be contacted through the registered residence or business premises.

According to a public civil ruling, in August 2021, Guangdong Jinru Yunhai (Group)** had a dispute with Beijing Leading Liansheng International Media Advertising***. At that time, Wang Ziru was also the legal representative of Zealer. The plaintiff, Beijing Lead, applied for the seizure and freezing of 940,000 yuan of Zealer's property, which was approved by the Beijing Xicheng District People's Court.

Wang Ziru, born in 1988, has a good foundation in English since he was a child. With outstanding English scores, Wang Ziru was admitted to Xi'an Institute of Translation and Interpretation, and then Wang Ziru also went to Hong Kong to study at the Hong Kong Polytechnic University.

After coming to Hong Kong, Wang Ziru began to get into digital product unboxing in his spare time**. Later, Wang founded Zealer in 2012. Tianyancha shows that since its establishment, Zealer has received a total of 4 rounds of financing. As early as July 2012, Zealer received millions of angel investments from Shunwei Ventures.

After the news of Zealer's investment from Shunwei Venture Capital, Zealer also issued a statement saying that Shunwei Venture Capital** under Lei Jun's name is indeed Zealer's angel investor, which is a normal business investment behavior; The management does not have a seat on the board of directors and does not participate in the business and management of Zealer; Zealer's foundation is a consistent attitude towards product evaluation, that is, "independence, objectivity and impartiality", which has not and will never change.

In August 2014, Wang Ziru posted a long Weibo post on Weibo, in which it mentioned that Zealer received a strategic investment of 6 million yuan from three domestic mobile phone manufacturers, OPPO, Vivo and Gionee, which will be used to build Zealer's mobile device hardware lab.

At the same time, Wang Ziru also said that Zealer's A round of financing totaling tens of millions of yuan will be completed in September of that year. Tianyancha shows that follow-up investment institutions including Tencent Investment, Junsheng Investment, Huijin Venture Capital, and Zhipu Technology have bet on Zealer.

However, it is precisely because Zealer has accepted financing from mobile phone manufacturers that Wang Ziru's evaluation career has also been questioned by the outside world about his independence, objectivity, impartiality and fairness as a producer of evaluation content. Among them, the most influential event in the questioning voice is the war of words between Wang Ziru and Luo Yonghao, the founder of Hammer Technology.

On August 27, 2014, Youku broadcast live this famous Internet scene contributed by Luo Yonghao PK Wang Ziru. In this open debate, the two sides engaged in sharp exchanges on mobile phone reviews, business models, and independent and objective issues. During the live broadcast, Luo Yonghao also gave Wang Ziru a piece of life advice, "If you are being adopted, don't talk about independent personality, it's really strange."

Afterwards, Wang Ziru issued an apology**, apologizing to the audience and the public for the errors and misleading in the Hammer mobile phone evaluation**. At the same time, Wang Ziru also said that the charging consulting business for manufacturers has been stopped, and it will stop updating for a period of time in the future. The new Zealer** assessment will not claim to be a third party and will prominently state the investor.

In addition to the battle with Luo Yonghao at the top of Youku, Wang Ziru also suffered a word-of-mouth rollover incident in 2019 due to the unboxing evaluation of the Samsung Galaxy Fold mobile phone**. At that time, Wang Ziru used many exclamation words to express his praise for the product in this **, such as "wow", "awesome", "unbelievable", "exclusive moment", etc. And Wang Ziru's expression and behavior in this ** were also complained by netizens that they were exaggerated and unreal.

This Galaxy Fold mobile phone, which performed very impressively in Wang Ziru's mouth, was also found to have problems such as flickering screen, black screen, and creases, and Samsung also recalled the phone and postponed the domestic press conference, and "Awesome" has since become one of Wang Ziru's slots.

However, Wang Ziru has not always stuck to the Zealer company he founded. Tianyancha shows that in August 2021, Wang Ziru withdrew from Zealer's operating main company, Guangdong Jinru Yunhai (Group)**, no longer serving as the legal representative, executive director, and general manager, and the company's legal representative was changed to Wang Xiaobo, and Wang Ziru's shareholding ratio in the company also increased from 67 before6% becomes 0.

As of now, Wang Ziru's Weibo account has 1.88 million followers, and his personal Weibo account profile still shows as the founder & CEO of Zealer, but Wang Ziru's personal Weibo account has not been updated for a long time, and his latest news is an apology statement issued by Zealer, who liked it in June 2021.

In June of that year, Zealer's official Weibo posted a Weibo about Roborock, and the brand's spokesperson was Xiao Zhan, a top performer. Originally, this was just an ordinary Weibo, but Zealer's comments in the comment section caused controversy.

At that time, Zealer's official blog left a message in the comment area, saying, "The brazier is coming, everyone can cross it", and interacted with netizens "I crossed first". This move by Zealer's official blog made many fans of Xiao Zhan quite angry and dissatisfied. They thought that Zealer's move was suspected of leading cyberbullying, so they left messages in the comment area of this Weibo. In the face of the "siege" of netizens, Zealer once closed the comment on this Weibo.

Eventually, Zealer issued an apology in an attempt to calm the storm. Zealer said in an apology statement that after the company discovered the problem, it immediately deleted the inappropriate remarks, and at the same time carried out internal punishment against the operator. Zealer also stressed that the relevant remarks do not represent the company's position, and the company will strengthen employee management to prevent the recurrence of such incidents.

Radar Finance noticed that although Wang Ziru has gradually faded out of Zealer's management, Zealer is still in normal operation. As of press time, Zealer has 277 on Weibo and Station B80,000, 8920,000 followers.

In the year-to-date period alone, Zealer has updated 8 articles on station B**. However, the ** volume of these ** of Zealer's aforementioned updates at station B has failed to exceed 100,000, and there is a big gap between the ** volume of hundreds of thousands, or even millions during Wang Ziru's period.

While drifting away from Zealer, Wang Ziru chose to join Gree in 2021. Nowadays, when people talk about Wang Ziru, they rarely mention Zealer, which he founded. Instead, Gree has become a topic that Wang Ziru can't avoid.

According to public reports, Wang Ziru and Dong Mingzhu met in 2016 in an entrepreneurial show called "I Am the Founder". At that time, Dong Mingzhu served as the mentor of Wang Ziru's team. However, the two subsequently cut off contact.

It wasn't until 2020 that Dong Mingzhu and Wang Ziru met again when they did a live broadcast on JD.com. When recalling that meeting, Dong Mingzhu also said, "This little child has changed a lot." Since then, Dong Mingzhu's national tour live broadcast activities have been carried out in many cities, each event is carried out in the form of the host controlling the venue and Dong Mingzhu doing guest Q&A, and Wang Ziru has appeared as a guest host many times.

In July 2021, there was news on the Internet that Wang Ziru had joined Gree Electric, and Jiemian News confirmed the news from people familiar with the matter. Later, in a number of ** reports, Wang Ziru successively served as the head of Gree's mobile phone department and vice president, but Gree officially did not publicly announce that Wang Ziru joined Gree.

Until May last year, Wang Ziru, who had not appeared for a long time, attended the 2023 Gree Electric Appliances (Jiangxi) New Marketing Model Seminar, and Wang Ziru's new identity as the person in charge of the Gree Electric Appliance Channel Reform Project was also revealed. It is worth mentioning that this is the first time that Wang Ziru has appeared at an event held by Gree as the person in charge of the channel reform project.

In November last year, Guangdong Satellite TV broadcast the special program "Financial Langyan" special program "Q&A Bafang", which made Wang Ziru once again on the cusp of the first place. At that time, Dong Mingzhu was invited to be interviewed by the show, and when asked about the topic of the scandal between himself and Wang Ziru, Dong Mingzhu said, "I don't even watch it, I don't think it matters."

Wang Ziru also said in response to the topic that he felt that no company was drowned by saliva, and no company was collapsed by competitors. Any company collapses because of its own internal problems. In his opinion, as the operator and manager of a business, we should spend more time focusing on what we should do, rather than focusing on these things.

In January this year, relevant people from Gree Electric revealed that many parties have been fined or detained by the public security organs for the self-insulting and defamation of the company and its executives reported to the public security organs.

It is worth mentioning that despite many criticisms from the outside world, Dong Mingzhu still praised Wang Ziru in this show. Dong Mingzhu said that Wang Ziru is not on the same starting line at all compared with other Internet celebrity employees, one is just out of school and knows nothing, while Wang Ziru has been trained by the market and has a different understanding of life.

When asked about income, Wang Ziru's remarks sparked heated discussions on the Internet. Wang Ziru said, "Actually, to be honest, I haven't read the salary slip that Gree gave me, I really haven't read it, I don't know." When I came to Gree Electric, I asked Mr. Dong if I could give me an office closer to you, and I would report to you at any time."

Wang Ziru also said frankly that Dong Mingzhu did bear huge pressure when she used him, and it also reflected her strong courage, "I think that in this state of knowing me, believing in me, knowing me, and using me, a young man in his 30s may be the most rare situation and feelings of knowledge that he encounters."

In October last year, Shandong Shengshi Gree, a subsidiary of Gree Electric Appliances, issued a document saying that the new marketing model of Gree Electric Appliances (Shandong) Sales Company was held in Jinan Huashan Hongteng Lakeview Hotel, and the meeting was first promoted and interpreted by Wang Ziru on Gree's new marketing model.

At the meeting, Wang Ziru analyzed the market characteristics of Shandong, sorted out the background and significance of the establishment of Gree's digital marketing system, and put forward a clear direction and guidance for the information link of merchants from delivery, logistics, terminal, after-sales and other links. Wang Ziru emphasized that the launch of the new marketing system will comprehensively improve market efficiency, strengthen the cooperation and communication between headquarters, sales companies and merchants, and create a new market pattern and marketing channels.

In January this year, at the "Gree 2024 Global Dream Ceremony" held by Gree Electric Appliances, Wang Ziru also appeared at the event. Through the ** display circulating on the Internet, the picture of Wang Ziru commanding order and organizing discipline on the spot was put on the big screen of the day.

From an Internet celebrity evaluation blogger to a Gree executive, Wang Ziru, who has become a topic of conversation many times, needs to come up with more achievements to prove to the outside world that Dong Mingzhu knows people and uses people.