In the world of science and technology, the launch of new products is always accompanied by enthusiastic anticipation and high attention. However, the Vision Pro, Apple's first spatial computing device recently launched, does not seem to have been able to continue Apple's usual glory. Less than a month after its launch, a large number of users chose to return the product, a phenomenon that has raised concerns about its future prospects.
According to the data provided by Tianyancha, Apple, as a global technology giant, has always been known for its innovative and user experience products. However, Vision Pro doesn't seem to have been able to continue this tradition. In the return survey conducted by foreign media Cult of Mac, as of February 15, as many as 45% of users chose to return Apple Vision Pro within the 14-day no-reason return period. This data not only reflects the cold attitude of users towards the product, but also exposes the challenges Apple faces when entering new areas.
Why are users so reluctant to buy Apple's Vision Pro? Behind this is actually the result of a multi-party game. First of all, from a user's perspective, their expectations for Apple products are often closely linked to their past excellent experience. However, the Vision Pro did not meet users' expectations in terms of features, performance, or user experience, which naturally led to a large number of returns.
Second, Apple itself is not completely passive in this game. In fact, Apple has long been prepared for a possible wave of returns. This is evident in its lenient approach to returns. This strategy not only alleviates users' concerns about making a purchase, but also provides an opportunity for Apple to gather user feedback and improve its products.
In the end, the scalpers who hoarded headsets in large quantities may have become the biggest group of rollovers in this game. With the surge of Vision Pro returns, the inventory in the hands of scalpers has depreciated rapidly, which has undoubtedly brought them huge economic losses.
Apple's Vision Pro's return wave is not only a commercial event, but also a profound revelation to the entire headset market. It is a reminder to all market participants, whether traditional tech giants or emerging start-ups, to be cautious when venturing into new areas. Only by deeply understanding the needs of users and continuing to innovate can we truly win the favor of the market.
Data support: Tianyancha).