On February 16, the early adopter of Apple's first headset, Vision Pro, expired, however, the highly-anticipated innovation was met with a large number of returns from the first users. On major social platforms, more and more users have begun to "complain" about the actual use of Vision Pro, which mainly focuses on uncomfortable wearing experience, headaches, eye fatigue and other problems.
According to the data, Vision Pro sold 160,000 to 180,000 units in the first weekend after the pre-sale opened, and the sales volume has exceeded 200,000 units in less than 10 days after the pre-order. However, this sales boom did not hide the problems of the product itself.
According to an analysis by an institution, although Vision Pro is technically innovative, it still faces many problems, the biggest of which is the lack of killer applications. This makes the headset a little awkward in its positioning in the market, and it seems more of a niche product than a blockbuster capable of disrupting the consumer market.
In addition, market research firm TrendForce also pointed out that the Vision Pro's lack of battery life, limited application scenarios, and high cost of ** are the main challenges it faces. These problems not only affect the user's purchase intention, but also limit the popularity of Vision Pro in the market.
Still, some observers believe that the Vision Pro, Apple's first attempt at headsets, still has a certain benchmarking significance. Its emergence is likely to drive the industry as a whole and prompt others to accelerate the pace of innovation. However, in the short term, it seems unlikely that the Vision Pro will have a disruptive impact on the consumer market.
For Apple, how to solve the problems of Vision Pro and improve its user experience will be the next key. If Apple can successfully address these issues and drive the headset market forward, the Vision Pro still has the potential to be a landmark product. Otherwise, the headset could become a short-lived bright spot in the market and have a lasting impact on the industry as a whole.
This article is sourced from: the financial world.