textChen Qiaohui
Tech Planet exclusively learned that Li Tian, the former head of Douyin operations, has joined Ren Lifeng's entrepreneurial project of Shumei Everything, or is responsible for the operation and management of the platform. Li Tian also recently posted a recruitment post in the WeChat circle of friends.
Caption: Recruitment information of Li Tian's WeChat circle of friends.
Previously, Tech Planet was in"Ren Lifeng, vice president of PICO, left his job to start a business and entered cross-border e-commerce, with a project valuation of more than 50 million US dollars".According to the article, PICO Vice President Ren Lifeng's entrepreneurial project is still recruiting, and many of its initial team members are from Douyin, and there is even no shortage of Douyin veterans to join. Among them, Douyin veterans include Li Tian.
It is reported that the positioning of Shumei is a platform for cross-border e-commerce and AI manufacturing, and the founding team members are from bytes, Alibaba, etc. At present, the entire platform is still hiring.
Caption: Company profile of Digital Beauty.
In May 2021, Li Tian joined ByteDance's e-commerce department and participated in Douyin's e-commerce operations, including live streaming operations and influencer management. In terms of organizational structure at that time, Li Tian and Mu Qing, the head of Douyin e-commerce operations, were at the same level, and they both reported to Kang Zeyu, president of Douyin e-commerce.
In June 2022, Li Tian, the head of commodity operations of Douyin e-commerce, resigned, and some insiders said that he may have left due to a series of adjustments and changes in Douyin e-commerce at that time.
According to sources, Li Tian joined Ren Lifeng's entrepreneurial team because both of them were members of the "seven-person team" incubated by Douyin in the early days of Douyin's business, and they had close and common work experience. Insiders once revealed, "Juanjuan (Douyin's internal nickname for Ren Lifeng) took Li Tian to talk about one market after another, one celebrity after another. ”
The above-mentioned sources believe that the re-cooperation between Li Tian and Ren Lifeng, as well as the opportunity of cross-border e-commerce and AI, may be able to bring greater business imagination to this start-up platform. Kunpeng Project