1. Xiaohongshu's beauty care operation data.
We all know that Xiaohongshu is a platform with a predominantly female user base. Due to this feature, Xiaohongshu is also more suitable for the marketing and operation of beauty care brands.
As early as 2020, the interaction rate of Xiaohongshu's beauty industry-related notes reached 9700 million. This huge data also shows that the beauty care and beauty industries have become the top of the list of Xiaohongshu note interactions. Among them, the number of interactions with notes related to the skin care industry is as high as 360,825,475.
Such a high number of interactions also shows that the beauty care operation in Xiaohongshu will seize the innate user advantage.
2. How to write commodity notes in the beauty care industry.
How to write a good beauty care product note, we can follow the following steps.
1.Determine the topic and audience.
To write high-quality Xiaohongshu beauty notes, you first need to determine your topic and audience. When deciding on a theme, we only need to focus on two main points, which are what users want and what users like. Doing both of these will ensure that your notes are engaging.
The audience is that we need to make detailed user portraits according to the brand and product characteristics. Through detailed user portraits, we can know what their reading habits are and can find them in **.
2.Plan the content and structure of your notes.
For the operation of beauty care, the content and structure of the notes almost directly determine the results of sales conversion. You can use paragraphs to show the content, including the introduction of beauty products or technologies, your own experience and experience, precautions and sharing, etc., and the logic of the content must be smooth.
3.Choose the right ** and typography look and feel.
This step refers to your own aesthetics, which will also affect the click-through rate of your notes. In terms of accompanying pictures, special attention should be paid to the design of the cover picture, which should be able to highlight the key points and ensure high definition at the same time. As for typography, you can use some emoji and other decorations to make the keyword eye more prominent.
4.Attention to detail and originality.
At present, the beauty care industry is one of the popular industries on the Xiaohongshu platform. This has also caused serious involution in the industry. When we write beauty notes, we should be careful to avoid homogenization. You can analyze the notes of competing products, find the points of difference, and then cut in.