The Spring Festival encountered extreme weather such as heavy snowfall and freezing rain, and beat the speeding Fuxing, so we witnessed the famous scene of the internal combustion engine locomotive pulling the Fuxing, and the products of the two eras were closely connected together. Many netizens sighed, "In the end, it was the grandfather of the internal combustion who resisted everything", "Like an elderly father, stand up and help his son again!" ”…
Perhaps in most people's cognition, "old objects" such as internal combustion engine locomotives should have been eliminated long ago, but in fact, they are not.
Unlike high-speed rail, bullet trains, and electrified trains that rely on electrical lines, diesel locomotives rely on their own engines to drive and do not need external power sources to run, so in extreme weather conditions, diesel locomotives can play a rescue role and pull high-speed trains and bullet trains.
In fact, in daily life, examples of "big brother" making great contributions abound, let's take the Spring Festival ground sanitation and cleaning as an example, most people honestly take "brooms, mops" to do hygiene, rather than choosing to use sweeping robots, cleaning appliances such as floor scrubbers.
Today, when technology liberates hands, smart home appliances are menacing, but whether you believe it or not, artificial intelligence has never been able to defeat artificial, or in a strict sense, artificial intelligence has never been able to completely replace artificial.
Why is that?
Consumers: "The ideal is very plump, the reality is very skinny".
Ms. Liu, who lives in Xi'an, driven by a friend, planted an all-round floor scrubber at the end of 2023, claiming to be able to clean the whole house with one machine, and the product can be regarded as the perfect fusion of floor scrubber + vacuum cleaner + mite remover, but when used, it is not the same thing at all.
Ms. Liu said frankly that the purpose of buying a floor scrubber at the beginning is to free your hands, during the Spring Festival, housework tasks are heavy, and the floor scrubber is deeply clean and hygienic, which can be said to be the consumption enthusiasm driven by the lazy economy, but the actual situation is that the floor scrubber is not friendly to lazy people.
First of all, in terms of operation experience, although many brand manufacturers have added a double power function to the floor scrubber products, the push and pull are very silky, and the two procedures of sweeping + mopping can be completed between a push and a pull, and it is OK to cope with the daily ground sanitation and cleaning, but if you want to cover the whole house hygiene and cleaning, it is somewhat difficult.
Ms. Liu said, "Take the floor sanitation and cleanliness of the restaurant as an example, because there are babies at home, every time you eat, the food will be all over the floor, at this time, you can't count on the floor scrubber, not to mention the smell problem caused by the floor scrubber inhaling food residues and not cleaning up in time, that is, the floor scrubber brush head and the pipe are limited in the suction inlet, and not all garbage can be taken down, and there is no pressure on the rice grains, and large particles such as broccoli can't." ”
Maybe before we buy cleaning appliances, we are full of ideals, that is, to use machines to liberate manpower and liberate ourselves from tedious housework, but the reality is so "skinny", one machine to get the whole house clean and clean, this is just our wishful thinking, and we have to ask for a "big brother" combination such as "broom and mop" to help at a critical time.
However, what makes Ms. Liu even more devastated is that the floor scrubber is really driving users crazy, from the actual application situation, although the floor scrubber is not perfect, but its use experience is good, but the follow-up maintenance work is really too troublesome.
Dirty buckets often have to be emptied, but once you forget to pour it, you can smell the smell all over the house, and the round pipe connecting the handle of the brush head of the floor scrubber often has garbage left, which requires manpower to disassemble the roller brush and use tools to clean it, which is really devastating. Ms. Liu said.
Ms. Tong in Beijing, who has the same embarrassing experience as Ms. Liu, bought a sweeping robot for her parents during the Spring Festival, thinking that there are many people going home for the New Year, with a sweeping robot, parents no longer have to sweep and mop the floor, but after using it, Ms. Tong found that there are many problems with sweeping robots.
Ms. Tong said, "I have a golden retriever at home, and the sweeping robot will stop working because of the hair entanglement of the roller brush, at this time, it will need manpower to disassemble and clean, and there is no need to clean the ground with the sweeping robot, but no one told me that the user is also needed to save the field and do a good job of maintenance, which is really bad." ”
Although in terms of user experience,The level of automation of sweeping robots is higher,No human involvement is required in the work process,But this does not mean that users can sit back and relax,Sweeping robots repeatedly and tables and chairs legs and scaffolding,This is not new,Even sometimes,Inconspicuous data lines can overturn the sweeping robot advertised as "artificial intelligence"。
I went out to visit relatives during the Spring Festival,Set up a home-away mode after going out,Let the sweeping robot take advantage of this time to clean the ground,But it ran all over the ground with the data cable plugged in,Finally trapped in the corner next to the rounded corner of the fan,Still have to be stared at,If necessary, rescue the trapped sweeping robot。 Ms. Tong said.
The sweeping robot is "crazy",Not only can it drive users crazy,It also includes the quiet"Lying flat"The dog,Presumably, everyone should also remember the news that the sweeping robot "biting" the dog's tail broke by netizens before.
A netizen in Chengdu, Sichuan Province broke the news that the sweeping robot "bites" the tail of the pet dog when it is working, but fortunately he rescued the dog in time and was not injured. According to the owner, Mr. Chen, he was washing the puppy when he came back from walking the dog that day, and the big dog was waiting at the door. I heard the big dog bark and looked over, and found that it was the sweeping robot that bit the dog's tail, but fortunately, the rescue was timely, and the dog was not injured.
Brand manufacturers: The product is still improving, and users still need to wait
Let's look at this set of data.
According to the data released by JFK Market Consulting (China) **gfk), the size of China's clean electrical appliances market has increased from 2.9 billion yuan in 2012 to 34.8 billion yuan in 2022, and the market size has expanded 12 times in ten years, with an average annual compound growth rate of 282%, far outperforming the overall Chinese home appliance market in the same period 23% average annual growth rate.
It can be seen that after years of market cultivation, the field of cleaning appliances has ushered in a big explosion, such as sweeping robots, cleaning appliances such as floor scrubbers are also more and more into the user's home, the industry generally believes that sweeping robots and cleaning appliances such as floor scrubbers will sooner or later become the same as washing machines, become the standard configuration of modern families.
Today's quality of life,Use machines to liberate your hands,This is an obvious consumer trend,Brand manufacturers are also continuing to push new,We take sweeping robots as an example,The speed of product update and iteration is also accelerating,The all-round base station self-cleaning washing mop is not new for a long time,We have also witnessed the subversive functional innovation of hot water washing mop、Robotic arm side mop,Obviously, it is also continuing to meet the needs of users。
But what is a little embarrassing is that the more and more powerful sweeping robots have been unable to pull the user's enthusiasm for consumption, and the decline in sales in the field has become an indisputable fact.
The data shows that in the first quarter of 2023, the sales volume of the sweeping robot industry will be 6780,000 units, down 147%；Omnichannel sales were 19800 million yuan, down 114%。
The decline in the sales of sweeping robots has also been interpreted more by the industry as "sweeping robots have disappointed the middle class". In fact,When the user demand for new things is overdrawn,The decline in sales of sweeping robots is really reasonable,But that's not the whole problem。
According to the "2023 Consumer Complaint Data Related to Clean Appliances" released by the Black Cat Big Data Center, as of October 2023, the total number of complaints about clean home appliances is 10,110. Among them, floor scrubbers, sweeping robots, and vacuum cleaners are on the list of second, third and fourth, accounting for respectively. 52%。From the point of view of the reasons for complaints, they are mainly product quality problems, false publicity, wrong version of goods, lack of after-sales service, etc.
In fact, to put it bluntly, cleaning household appliances can be said to be a beneficiary category driven by the lazy economy, and it is not difficult to persuade users to spend a lot of money to buy.
This point we can refer to the popularity of washing machines, the early single-cylinder double-cylinder washing machine, whether it is laundry or dehydration process, requires close cooperation of manpower, is to a certain extent to liberate the user's hands, but this is far from enough, so the brand manufacturers around the level of automation to improve the continuous force, thus we have witnessed the drum washing machine shocking launch, users only need to throw dirty clothes into the washing machine.
On the other hand, cleaning household appliances is completely different, the development of the industry is still in the stage of continuing to solve user pain points, and brand manufacturers are also making continuous efforts to improve the level of automation, but this is still a long way to go from consumers' ideal smart cleaning appliances.
In this regard, Jiang Han, a senior researcher at Pangu Think Tank, pointed out that with the popularization of artificial intelligence, the Internet of Things and other technologies, more intelligent and convenient cleaning electrical products can be developed to meet consumers' needs for efficient and labor-saving household cleaning.
After years of development, the speed of upgrading cleaning appliances such as sweeping robots and floor scrubbers is also accelerating, and the automation ability of products is also constantly improving. The floor scrubber is not only arranged with self-cleaning and mop drying functions, but also can completely replace the vacuum cleaner + mite remover, which can be described as full of sincerity, and has also harvested a large number of middle-class consumer supporters, but this is not enough, the future still needs brand manufacturers to use innovative technology to reclaim more consumers, so that cleaning appliances "fly into the homes of ordinary people".