Recently, Meizu highlighted that the company will make a major strategic adjustment, deciding to stop the development of traditional smartphone projects and fully invest in the field of "tomorrow's devices" with all in AI, committed to promoting the application of artificial intelligence in a new generation of devices. The breaking news was shocking.
On March 30, 2023, Shen Ziyu, chairman and CEO of Meizu Group, vowed at the press conference, "Meizu will return to the top five in China's mid-to-high-end mobile phone market within three years to make mobile phones with the standards of car manufacturing, and we will definitely be able to do it." ”
Now, less than a year later, Meizu suddenly announced that it would no longer do traditional smartphone business.
In fact, if you think about it, you can understand that the smartphone industry is too rolly.
Meizu has repeatedly admitted that the global mobile phone market is facing unprecedented challenges due to the extended replacement cycle, limited space for consumer innovation, and intensified vicious competition in the industry.
And in the ranking of the top five in China's smartphone market in 2023, Apple, Huawei, Xiaomi, vivo, OPPO, and Honor are not easy to mess with! It is indeed difficult for Meizu to roll out of the head, rather than squeezing its head in the traditional smartphone track, it is better to make a desperate effort to fully invest in the new wave of AI technology.
Meizu said that this decision is an important move made after two years of team running-in, resource allocation and technology pre-research, because Meizu already has the ability to comprehensively transform the AI field, and has a complete first-chain foundation and software and hardware team, which provides solid technical support and service guarantee for the full realization of All in AI.
According to Meizu's AI strategic plan, Meizu will focus on building AI device products, reconstructing the FlyMe system, and building an AI ecosystem. Meizu will gradually realize its vision of All in AI through three years of ecological layout and technology precipitation.
Meizu will update the mobile phone operating system this year to build the infrastructure capability of the operating system in the AI era. At the same time, Meizu also plans to release its first AI device hardware product within this year and compete with the world's top AI device manufacturers.
For users, Meizu guarantees that the original services will not be affected during the All in AI transition period, including Flyme, Flyme Auto, Flyme AR, MyVu, Pandaer, and Wujie Zhixing. At the same time, users of Meizu 20 series and 21 flagship mobile phones who have purchased them will still enjoy the original after-sales and related service guarantees, providing users with stable and reliable software and hardware maintenance services.
This strategic adjustment marks Meizu's official entry into the era of artificial intelligence, and will bring users a new smart device experience with a more forward-looking vision and stronger technical strength. With the continuous launch of AI products in the future, Meizu is expected to make more outstanding achievements in the field of intelligent hardware and inject new vitality into the development of the industry.
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