Cook didn't expect a complete ban on Apple, foreign media sanctions came too quickly!
Banning apples everywhere? Cook was unexpected,**"Sanctions"It came too fast.
There is such a saying in the Chinese market:"Huawei fell, Apple ate"。
Initially, China's Huawei designed a top-of-the-line Kirin chip, snatching the profit cake from the American giant, and once forced Apple to not even dare to send sales figures, and the throne of the world's No. 1 mobile phone manufacturer is actually only one step away.
However, the U.S. ban overthrew Huawei to the mortal world, and Apple will continue to kill all sides for another four years.
The rain stopped, the sky cleared, and Apple felt like it was walking again.
In these four years, Apple Cook has shifted a large number of industrial chains to India and Vietnam, decoupling from Chinese mainland; On the other hand,"Indian curry flavor"Apple's ** value returned to the Chinese market, so that Apple's revenue and market value continue to increase.
Apple's revenue and profits account for more than 70% of the global high-end mobile phone market, more than other manufacturers combined. The launch of the iPhone 13 series made Apple direct"God"Earned a handful.
But Cook did not expect that the whole world took action against Apple, foreign media said:"Sanctions"It came too fast.
Apple: Born in sorrow, died in peace.
In fact, the various sanctions imposed on Apple this time are largely to blame on Apple itself.
After Huawei fell, Apple had no opponents, and with an invincible appearance, it chose directly"Low profile", regardless of appearance, harvest global consumers.
For example, Jobs's design philosophy no longer exists, and Cook sells old iPhones in the Chinese market with everyone waving money to cheer.
For example, the latest iPhone 15 series, heeded the warnings of China and the European Union, Apple's traditional TYPC-C interface monopoly has disappeared; This sounds like a good thing, but in reality, the new interface still requires Apple's MFI certification, and Apple continues to monopolize the interface standard.
In addition to various"Tricks"Fooling people, Apple even dares to blatantly cut leeks. Last year, Apple suddenly announced to the outside world that the battery of a full-screen iPhone***33%, and the battery of a non-full-screen iPhone***47%...
Comprehensive sanctions"Is it coming?
Is this tolerable? For a long time, many countries in the world have suffered from it and simply cannot tolerate it.
The furry bear of the north, Russia, announced some time ago that it would ban the use of iPhones. The official reason is to protect information security.
Turkish"Sudan"It was also ruthless, not only not allowing civil servants to use it, but also announcing a ban on the local sale of Apple phones, with the local market share increasing from the previous 165% has dropped to basically zero now.
In addition, many other countries, such as Brazil and the Netherlands, have also been cracking down on Apple's monopolistic practices with verbal insults, fines, and warnings.
But it is China's Huawei that is really starting to threaten Apple's market position.
After the start of the new year, Apple's market capitalization evaporated by 1775 in just three days8.1 billion yuan, or about 127 trillion RMB.
Many see the full recovery of Huawei** phones as a warning sign that Apple's future revenues are regressing in the world's largest consumer technology market.
It is foreseeable that if Apple continues to go its own way and arrogantly ignore the needs of consumers, it will be abandoned by more user markets in the future.