Qualification Review FAQs:1. Special industry qualifications are required.
Please choose according to the business scope and actual business content of the business license: if it is a ** store, please select vertical categories such as clothing, FMCG, mother and child, etc., and choose an e-commerce platform for comprehensive platform type (such as supermarkets and department stores). For details of industry category selection, merchant qualifications and special industry qualification requirements, please refer to: Help Center Promotion Review Specifications Merchant Qualification Specifications.
2. Require the submission of the latest version of the marketing license.
Through this**, you can check the latest business license version date of the merchant: the number of qualifications exceeds the upper limit.
If the number of qualification materials is too large to display, you need to click Modify in the merchant list to delete the redundant qualification materials. Content Review Common Rejection Questions:
Advertising General Specification Category
1. The content contains celebrities, and portrait authorization, endorsement agreements, etc. are required. 2. For trademarks, trademark certificates, trademark authorization certificates, and trademark acceptance certificates are required. 3. The copy contains homophonic words, and quotation marks need to be added to the word to show the difference, such as about "Hui". 4. Copywriters should not use absolute user language: largest, chief, best, best, etc. 5. The copywriting involves false propaganda, and the publicity content must be consistent with the actual situation. Industry norms
1. Content prohibited by the industry, such as the automotive industry, cannot describe 0 down payment. The education industry is not allowed to invest in financial management and memory training. 2. Failure to clearly mark the relevant content in accordance with industry norms, such as the average price of a single set and the validity period of the property. 3. Use materials that are not allowed in the industry, such as the education industry cannot use certificates as materials. Platform Content Specification Category
1. If there is a creative need to provide proof of cooperation and cooperation cooperation on the "Tmall Worry-free Purchase", "Alipay Member Exclusive", etc., 2. It is not allowed to present URL links, codes, QQ numbers, QQ group numbers or other social software numbers in the materials and landing pages; 3. There can be no vulgar and immoral content (words such as exposure and glamor). 4. Can't boot **app; 5. Time-limited copywriting cannot be used to stimulate consumption, involving false publicity. 6. Effect on content is not allowed. 7. Non-cash red envelopes are packaged as cash coupons to mislead consumers, and cash coupons refer to red envelopes that do not restrict the payment and deduction of merchants and categories. 8. It is easy to mislead people as Alipay's official activities, please add the brand information of the merchant on the advertising creative: business name or logo, etc. Visual Specification Class
1. Do not use high saturation background color and text color. 2. It is not possible to imitate the creativity of the product form in the APP, such as messages, etc. 3. Do not use pure text or pure **. 4. There shall be no false dynamic action to induce clicks.