After many years of absence.
The Changdian temple will be renewed and returned.
As one of the four major temple fairs in China.
It is not only loved by the people in the market.
It is also favored by literati.
In addition to the Changdian temple fair, there is also a Daguanyuan temple fair in our west city.
Let the "New Year's flavor" be full.
In order to make everyone more enjoyable to visit the temple fair.
With tourists "two-way running" of the Xicheng District Changdian, Daguanyuan temple fair.
The event will be extended to February 16 (the seventh day of the first lunar month).
You can continue to enjoy the fireworks in the world.
Savor the quiet years.
Walk into the Changdian temple fair.
Taste the culture of Beijing.
With the bustling crowd.
Colorful windmills rattle.
Small portable lanterns of various shapes.
Add more joy to the Spring Festival.
In the east and west streets of Liulichang, the Chinese bookstore has set up two booths each, not only displaying Beijing-style children's toys such as windmills and flipping flowers, but also cultural products with old Beijing themes such as old-fashioned bus-themed refrigerator magnets and enamel jars, in addition to various blind boxes and ornaments with the theme of the zodiac dragon.
This is a traditional Chinese printing method of wood board carving, and this page is a ...... that has survived from the Qing DynastyAlong with the staff's explanation of the "Katayu Cunzhen" series of cultural and creative products, many tourists gathered around to listen carefully. "The 'Pian Yu Cun Zhen' series of cultural and creative products developed by China Bookstore is a series of products that can be decorated, exhibited and played with with the help of traditional ancient book restoration techniques, and at the same time integrated with modern fashion elements and slightly polished. In order to shorten the distance between readers and friends and ancient Chinese classics, appreciate the profound heritage of traditional culture, and then generate interest in traditional culture. ”
Fireworks in the world are the most soothing.
The old taste carries the nostalgic memories of countless people.
At the Changdian Temple Fair, the old Beijing traditional snacks of Beijing Huatian Eryouju, the Beijing-style snacks of Laoshe Teahouse, the medicine and food homologous products of Baitasi Pharmacy, and the special delicacies of Quyuan Restaurant and Pamir Restaurant were loved by tourists.
Xisi steamed buns, fried liver, almond cheese, donkey rolling of Huguo Temple snacks and other Beijing specialty snacks are very popular", Li Shipeng, deputy manager of Beijing Jingyin Huatian Eryouju catering management, introduced that the products brought to the temple fair this time are the buns, fried liver, snacks and desserts of Xisi bun shop, as well as the more representative products in the snacks of Huguo Temple.
Ms. Hou, who has lived in Beijing for a long time, went to the Changdian temple fair to experience the traditional culture of old Beijing, she said: "I have never eaten almond cheese, I heard that it is a traditional snack in old Beijing, so I specially bought a box to taste it, and it tastes good." Eating the traditional snacks of old Beijing, visiting the centuries-old traditional Wenshi temple fair, and feeling immersed in the traditional culture, I am sincerely proud and proud of our long-standing traditional Chinese culture. ”
The most distinctive thing in the Beijing-style snacks of Lao She Teahouse is the small string of rock sugar gourds, its rock sugar gourds are petite and exquisite, and the red hawthorn fruit is wrapped in sugar coating, crystal clear, one bite down, sweet in the mouth, beautiful in the heart.
6-year-old Yu Mengchen was born in Beijing and grew up in Beijing, so he loves to eat Beijing's rock sugar gourds. She said: "The sweet and sour rock sugar gourd should be eaten at the temple fair, and my grandparents told me that they ate rock sugar gourd when they were young. ”
Baitasi Pharmacy is a time-honored pharmacy with a history of 100 years, in recent years, Baitasi Pharmacy has adhered to integrity and innovation, not only developed many medicinal and edible homologous products, but also continuously explored intangible cultural heritage products.
In this temple fair, we brought nearly 50 different products, including traditional Chinese medicine health tea, as well as special cultural and creative products, such as Sydney Drink, which not only brought the health tea that we Yao Coffee drank directly, but also bought a material bag to cook at home, so tourists liked it very much. The sachets for the Year of the Dragon are also very popular at this temple fair, and they can be said to be selling well. Now there are Xicheng consumption vouchers, and we also have a variety of preferential discount activities on the **, so the sales situation at the temple fair is very optimistic. Ma Xuchu, deputy manager of cultural creativity at Baitasi Pharmacy, said.
Pamir Restaurant is the only stall selling halal food at this temple fair. "This time, we brought 30 kinds of special products in 5 categories, such as baked naan, yogurt, fried steamed dumplings and other halal specialties, which are loved by tourists. Zhang Shanshan, director of the operation department of Huafang Catering Company, introduced, "Roasted naan and yogurt are not only the characteristic representatives of Xinjiang cuisine, but also the special cuisine representatives of Pamir Restaurant, which uses fresh milk, eggs and other raw materials to make it by our own chefs." ”
The century-old Quyuan Restaurant is the earliest time-honored restaurant in Beijing to operate Hunan cuisine, and this temple fair will bring 5 of the most popular products among the windows to sell. Wei Xiaohai, chairman of the trade union of Quyuan Restaurant, said: "Among the five gourmet products of Quyuan Restaurant, dandelion stuffed vegetarian balls and shrimp balls are very popular. ”
Beijing Huatian has many time-honored brands
Walk into the Grand View Garden temple fair.
Donkey rolling, burning, bean juice, almond cheese, and eight snacks in Beijing gift boxes ......Four brands, including Qingfeng Bun Shop, Huguosi Snacks, Emei Restaurant, and Huayin Tianshi, opened stalls at the temple fair site for exhibition and sale, and dozens of old Beijing-style snacks amazed the taste buds and made people have a great appetite. It is worth mentioning that Beijing Huatian also brought the special exhibition area of "Beijing Banquet Huatian Famous Dishes Collection - One Table Family Banquet", "Lu Cuisine Taidou" Tongheju, "Eight Springs Head" Tongchun Garden, "Food Pearl on the Central Axis" Gulou ** Restaurant, and "Beijing Halal Catering First Floor" Hongbin Building, the famous Sichuan cuisine time-honored Emei Restaurant, and the barbecue Wan in the "Nanwan North Season", brought their signature dishes to the temple fair, three non-sticky, squirrel osmanthus fish, chopped pepper fish head, braised oxtail, kung pao chicken, roast beef...... A series of time-honored town dishes brought full fireworks to the temple fair.
During the temple fair, 8 Chinese time-honored brands of Huatian Group appeared in the Grand View Garden, offering visitors a variety of authentic old Beijing snacks and classic specialties, and more culinary masters showed off their unique skills on the spot.
The Xicheng District Bureau of Commerce will issue Xicheng consumption vouchers exclusive to the temple fair, and tourists can receive consumption vouchers through the "Xicheng Consumption" **CCB Life" APP to enjoy real discounts.
In addition to the signature food, Beijing Huatian also gathered 5 "national treasure" cooking masters from Tongheju, Tongchun Garden, ** Restaurant, Hongbin Building, and Emei Restaurant to show off their unique skills on the spot, and the masters personally revealed the stories behind the famous dishes of the major time-honored town stores. What is the key trick of Emei Restaurant's Kung Pao Chicken, which once made Mr. Mei Lanfang full of praise? It only takes 88 seconds to get out of the pot** restaurant, how does the sour and spicy belly tip make people unforgettable? The topics that diners are concerned about will be answered one by one on the spot.
From the second day of the Lunar New Year to the fifth day of the Lunar New Year, Beijing Huatian launched a themed live broadcast every day. The audience can follow the chief anchor of the **restaurant to understand the deliciousness of the Hunan cuisine ceiling** restaurant in Beijing, and can also witness the stunning debut of the new products of Qingfeng Steamed Bun Shop, listen to the master of Emei Restaurant introduce the "conspicuous bun" Kung Pao Chicken Bun in the steamed bun industry, and also see what other Beijing snacks are worth checking in in addition to bean juice.
Food and culture go hand in hand, and the "temple fair tour" of Huatian time-honored brand is not only one in Daguan Garden. In the Changdian temple fair, which is famous for the city, Huatian's Huguo Temple snacks and the "Rong Knee" teahouse co-branded "Lu Lu" ** debuted, tourists can sit quietly and taste a cup of fragrant tea and taste a small snack while visiting the Changdian temple fair, which is also elegant.
The relevant person in charge of Beijing Huatian said that the return of the temple fair has added a lively atmosphere to the Spring Festival of the Year of the Dragon, and Huatian time-honored brand has also prepared a double gift of delicious food and culture, so that tourists can taste the traditional food of the time-honored brand during the Spring Festival holiday, and feel the excellent traditional food culture.
Caibai Co., Ltd. brought the "Jingcheng Baiyun" series independently developed and designed and the star products of the Year of the Dragon to the "Xicheng Good Things Collection" section of the Daguanyuan Temple Fair. At the temple fair, Caibai jewelry and the Summer Palace, the Temple of Heaven, Beihai and other Beijing cultural landmarks jointly developed a series of cultural and creative products attracted many visitors to stop and sought after, in addition, the scene of the Year of the Dragon theme of the zodiac gold jewelry was also loved by visitors.
In addition, during the Spring Festival, many businesses in Shichahai Lotus Market opened their doors to welcome customers, with coffee, beer, snacks, cultural and creative products, and intangible cultural heritage. Among them, there are not only time-honored brands such as Caibai, Tongheju and Mào, but also well-known coffee shops such as Starbucks and Bracket Coffee, as well as 18 floats for intangible cultural heritage display, cultural and creative gifts, traditional snacks, time-honored brands, etc.
Text: Shi Wei, Jiang Guojuan, Yang Erli.
*: Jiang Zhen Wenzhao.