Youku and iQiyi, as the two mainstream platforms in China, each have a huge user base and extensive market influence. Advertising on these two platforms has naturally become the focus of attention of many brands and marketers. This article will delve into the differences between Youku ads and iQiyi ads from three aspects: account opening process, display form and advertising effect.
1. Account opening process
Youku ads account opening: The account opening process of Youku Ads is relatively simple and straightforward. Advertisers will need to provide relevant information such as business qualifications, ad delivery plans, and budgets. The Youku platform will review the submitted materials, and after the review is approved, the advertiser can create an ad campaign on the Youku platform and start running. The entire account opening process is usually quick, making it easy for advertisers to get started quickly.
iQIYI advertising account opening: The account opening process of iQIYI advertising is relatively more detailed and strict. In addition to the basic corporate qualification certificate, iQIYI will also conduct a comprehensive evaluation of the advertiser's industry background, brand strength and advertising strategy. Although this process is relatively cumbersome, it helps to ensure the quality and effectiveness of advertising content, and also enhances the overall brand image of the iQIYI platform.
Second, the form of presentation
Youku ad display form: Youku ads are displayed in various forms, including pre-post ads, mid-roll ads, post-post ads, and floating window ads. These ad formats can be flexibly selected according to the advertiser's needs and budget. In addition, Youku also provides a wealth of targeted delivery options, such as geographical targeting, time targeting, and user interest targeting, to achieve more accurate advertising.
iQIYI advertising display form: iQIYI advertisements are also rich and diverse, including splash screen ads, information flow ads, ** patch ads, etc. Unlike Youku, iQIYI pays more attention to user experience and content innovation in advertising creativity and production. For example, iQIYI's information flow ads can be seamlessly integrated with the platform's content to reduce users' resistance to advertising; At the same time, iQIYI has also launched a variety of interactive advertising forms, such as voting ads, ** ads, etc., to improve user engagement and advertising conversion rate.
3. Advertising effectiveness
Youku ad performance: Since the Youku platform has a large user base and a wide coverage, advertising on Youku can obtain a high number of click-through rates. In addition, Youku's advertising system also provides real-time data monitoring and performance analysis tools to help advertisers understand the advertising performance in a timely manner and make optimization adjustments. However, it's important to note that due to the high level of competition for ads on Youku, advertisers need to develop a more creative and engaging advertising strategy to stand out.
iQIYI advertising effect: The iQIYI platform is known for its high-quality content and accurate user positioning, so advertising on iQIYI can obtain a more accurate target audience and a higher conversion rate. iQIYI's advertising system also provides comprehensive data analysis and performance monitoring tools to help advertisers achieve more refined advertising management. In addition, iQIYI also focuses on establishing long-term cooperative relationships with advertisers, providing customized advertising solutions and continuous technical support to achieve better advertising results.
There are significant differences between Youku Ads and iQiyi Ads in terms of account opening process, display form and advertising effect. When choosing a delivery platform, advertisers need to consider factors such as their brand positioning, target audience, and delivery budget. At the same time, no matter which platform you choose to launch on, you need to develop a creative and engaging advertising strategy to achieve the best advertising results.