In a child's world, card toys have a different pattern.
Whether it's 8090's Little Raccoon Card, Little Master Card, or Pokemon Card;
Or the current Ultraman card, Ye Luoli card, etc., all mean that the card market will always be a children's favorite.
Recently, the latest news shows that the Ultraman card company that harvests elementary school students across the country is going public.
The Ultraman film you buy may only be a few dollars, but it is fried to 100,000 yuan per sheet!
There are even news reports that the company behind Ultraman cards has earned nearly 10 billion in three years;
No one could have imagined that this "children's toy", which is about the size of a playing card, often haunts the stationery stores around the school, and is in the eyes of adults, is actually an important channel to make money.
Harvesting the Ultraman card company of elementary school students across the country is a card game***
At present, it is the largest card company in China, and its main products are cards, stationery and trendy toys.
Among them, the small business of "toy cards" has surprising statistics.
According to the prospectus, it is shown that
The revenue of card games in the first nine months of 2021, 2022, and 2023 will be about 230 billion yuan, 41300 million yuan, 19500 million yuan;
The corresponding adjusted net profit was approximately 80 billion yuan, 16200 million yuan, 5800 million yuan;
The corresponding adjusted net profit margin was higher than. 6%。
In other words, this business, which started with children's toys, basically earns money from children's pocketsNearly 10 billion.
The child's money is indeed very profitable: the child picks it up and leaves, and the parents have to give money if they don't want to give it
Some netizens also recalled the little raccoon card in the past, and they didn't want to face it for the card
Meow Meow feels that the success of Ultraman cards is ultimately due to the doting of his parents.
The doting of parents leads the child to "take it for granted", to buy it once by chance, and then more and more times.
It doesn't look expensive, but the more you buy, the more energetic it becomes, and there are a few series! It seems that it will never be collected.
And "friends have" and "I want to have it too" have led to the popularity of Ultraman cards. February**Dynamic Incentive Program Children who are well educated by home will basically not be addicted to Ultraman cards.
What are your thoughts on this?