Navigation software is an essential tool for us to get around, it can help us find the best route, avoid congestion, save time and fuel money. At.
In the domestic navigation market, there is a former giant, which once occupied 77% of the market share with its powerful technology and data, easily defeated competitors such as AutoNavi, and became the first choice of countless users.
This former navigation giant is Kailid, so why is it now unpopular?
Kailide's predecessor was a geographic information system laboratory at Wuhan University, founded in 1999 by geography professor Wang Jianmin.
Professor Wang Jianmin is a leading figure in map production in China, and he led the team to develop a set of advanced map production and navigation algorithms, which laid a solid foundation for the subsequent development of Kailide.
In 2002, Kailide formally established the company and began to introduce the car navigation system to the market, Kailide's car navigation system has won the trust and love of the majority of car owners with its comprehensive and accurate map data, unique navigation algorithms, and humanized voice prompts.
This in-vehicle navigation system not only provides optimal route planning, but also dynamically adjusts navigation strategies based on real-time traffic conditions, helping users avoid congestion and save time and fuel money.
Kailid's car navigation system can also provide a variety of practical information, such as gas stations, restaurants, hotels, attractions, etc., adding convenience and fun to users' travel.
In this way, Kailide's car navigation system soon occupied a dominant position in the market and became the most popular navigation system in China. At one point, Kailide's market share was as high as 77%, far exceeding that of competitors such as AutoNavi.
Kailide has also become a leader in the domestic navigation industry, providing opportunities for other navigation software to learn from and learn.
But the good times did not last long, and the glory of Kailide gradually dimmed, with the popularization of smartphones, the needs and situation of the navigation market have changed dramatically. Users are starting to prefer to use mobile navigation rather than in-car navigation.
The advantage of mobile navigation is that it does not require additional equipment, as long as you have a smartphone, you can navigate anytime and anywhere, and moreover, mobile phone navigation is updated faster, more functional, and has a better user experience.
In the face of such changes, Kai Li De did not make adjustments in time, but insisted on their own payment model, Kai Lide's car navigation system needs to be upgraded regularly, each upgrade needs to charge a certain fee, and Kai Lide's mobile phone navigation software is also charged, and it is not expensive.
Such a payment model has made Kailide lose a lot of users, because users can choose other free navigation software, such as AutoNavi, etc.
These navigation software are not only free, but also constantly innovate in technology and functions to provide users with better navigation services.
Kailide's payment model not only loses users, but also loses partners.
Kailide's car navigation system used to be the standard configuration of many car manufacturers, but with the continuous increase of Kailide's fees, many car manufacturers have also begun to turn to other navigation systems, such as AutoNavi, etc. In this way, Kailide's car navigation market has also been seriously impacted.
Although the paid model of Kailide is an important reason for its decline, it is not the only reason, and Kailide also lags behind its competitors in terms of technological innovation.
Kailid's navigation system has been stuck at the technical level of the past, and no new technologies and functions have been introduced, such as artificial intelligence, real-time traffic information, voice recognition, etc.
These technologies and features can provide users with a more accurate, smarter, and more convenient navigation experience. In contrast, navigation software such as AutoNavi and other navigation software continue to introduce new technologies and functions, providing users with more choices and possibilities.
This also makes Kailid's navigation system seem outdated and backward, and loses the favor of users.
Today, Kailide's market share has fallen to single digits, and it is divided by AutoNavi and other navigation software.
The number of users has also decreased dramatically, and almost no one cares. The brand image of Kailide has also been seriously damaged, and it is considered to be an outdated, expensive, and uneasy navigation software.
Sure enough, if you don't make progress with the times, you are destined to be abandoned by the times!