Since the 18th National Congress of the Communist Party of China, we have attached great importance to the construction of rural culture and placed it in an important position in rural revitalization. This year's No. 1 document proposes to prosper and develop rural culture, and strengthen the protection, inheritance and innovative development of excellent traditional rural culture. The revitalization of rural culture is not only an important driving force for rural revitalization, but also an important dimension for the realization of rural revitalization. To promote the revitalization of rural culture in the new era, we must adhere to inheritance and innovation, and strive to continue the Chinese cultural context; It is necessary to adhere to the people-oriented principle and stimulate the endogenous motivation of farmers; It is necessary to insist on cultivating cultural people and cultivating rural civilization; It is necessary to adhere to the integration of culture and tourism and prosper the rural cultural industry. As the hometown of Ye Gong, Ye County, Henan Province, an ancient historical and cultural city, insists on combining its own characteristics and actively exploring the path of rural cultural revitalization in the new era.
Adhere to inheritance and innovation, and strive to continue the Chinese culture. Local culture is the essence of Chinese culture, and it is also the origin of the roots of the nation. Persisting in inheriting and innovating the excellent traditional culture in rural areas is not only an inevitable requirement for the revitalization of rural culture, but also an inevitable choice to focus on continuing the Chinese cultural context and promoting the creative transformation and innovative development of the excellent traditional Chinese culture.
Adhere to the cultural background of the ancient city, while comprehensively protecting the historical and cultural heritage, carry out creative transformation and innovative development of the excellent traditional culture of the countryside, and grasp the foundation of the revitalization of rural culture. On the one hand, we should intensify the excavation and protection of tangible cultural heritage, and on the other hand, we should increase efforts to protect and inherit some intangible cultural heritage, and strengthen the research and dissemination of the value of intangible cultural heritage. In addition, it is necessary to integrate regional resources, give full play to the publicity and education function of red sites in the county, and realize the effective dissemination of red culture.
Adhere to the people-oriented and stimulate the endogenous motivation of farmers. The generation, inheritance and development of rural culture come from the development and changes of rural society for thousands of years, and are closely related to the production and life of farmers. Farmers are not only the creators and inheritors of rural culture, but also the main body of rural cultural revitalization. Adhering to the dominant position of people's culture in rural areas, cultivating a group of believers, guardians, creators and disseminators who are committed to the excellent traditional culture of rural areas, and making them consciously assume the responsibility for the revitalization of rural culture is not only an inevitable requirement for the revitalization of rural culture, but also an inevitable choice to stimulate the endogenous motivation of farmers.
Adhere to the people-oriented, awaken the farmers' rural cultural consciousness, and guide farmers to re-understand the value of rural culture. Enhancing farmers' emotional identification with rural culture activates the power of rural cultural revitalization. The first is to enrich the spiritual and cultural life of farmers, relying on rural cultural service stations, and continue to promote cultural activities to benefit the people, such as "opera, film, and literature and art into the countryside and into the campus"; the second is to mobilize the enthusiasm of farmers to participate, encourage each village to set up a performance team with its own characteristics, and tour the county; The third is to build a display platform, relying on the cultural resources of each village, to build an education base, a research base, a folk museum, etc., to attract farmers to participate in the revitalization of rural culture.
Adhere to the culture of people, cultivate rural civilization and fashion. Influencing the people with socialist culture with Chinese characteristics is an urgent need to cultivate and carry forward the spirit of the times of working with one heart and one mind and forging ahead in unity. Insisting on cultivating people in rural areas is not only an inevitable requirement for the revitalization of rural culture, but also an inevitable choice for cultivating and practicing the core values of socialism and cultivating rural civilization.
Adhere to the cultural people, advocate scientific and civilized life, promote the change of rural customs, cultivate rural civilization and fashion, and consolidate the foundation for the revitalization of rural culture. The first is to give play to the leading and exemplary role of rural party members and cadres. guide rural party members and cadres to integrate the core socialist values into their work and life, so as to promote the cultivation of good family customs in rural areas; The second is to continue to carry out the work of changing customs and customs. Through the establishment of red and white councils in each village, a clear and standardized implementation plan has been formulated to advocate civilized rural customs. In addition, to improve the bad habits of rural society and promote social righteousness; The third is to take advantage of the opportunity of advanced typical selection activities to widely carry out the selection activities of star-rated civilized households, wealthy experts, good daughters-in-law, good mothers-in-law, good families, etc., and educate the villagers with typical deeds and typical characters, so that the villagers can learn from the example; Fourth, innovate advanced communication methods.
Adhere to the integration of culture and tourism, and prosper the rural cultural industry. Culture is the foundation, and industry is the carrier. Empower the protection and utilization of rural human resources and natural resources with cultural industry, transform the existing cultural stock into economic increment through the integration of agriculture, culture and tourism, stimulate rural economic development, and realize the prosperity of rural industries, ecological livability, rural civilization, effective governance and affluent life while increasing farmers' income. Insisting on promoting the integration of culture and tourism in rural areas is not only an inevitable requirement for the revitalization of rural culture, but also an inevitable choice to promote the prosperity and development of cultural undertakings and cultural industries.
Based on the characteristic elements of ecology, history, humanities, industry and other characteristics, we will adhere to the integration of culture and tourism to prosper the cultural industry and innovate the path of rural cultural revitalization. The first is to integrate historical and cultural resources into the rural tourism development plan, relying on farming experience, folk customs appreciation, and intangible cultural heritage display, to dig deep into the "antique" of traditional villages, and create characteristic tourist resorts; The second is to integrate red cultural resources into the rural tourism development plan, dig deep into the red cultural genes with revolutionary sites, revolutionary heroes and revolutionary spirit as the core, and develop red tourism according to local conditions; The third is to integrate green natural resources into the development plan of rural tourism, focusing on natural scenery, ecological health care, and leisure agriculture to dig deep into rural natural resources and create an ecological pastoral complex.
Authors: Ma Kaiyang, Huang Huixiang, Unit: School of Politics and International Relations, Central China Normal University).
Editor-in-charge: Li Yilei.