On February 2, with the theme of "Longteng New Era, Vibrant Chinese Year", the 2024 "Our Festival, Spring Festival - Pingyao Chinese Year" was officially launched at the Pingyao Youjian Conference Center in Pingyao, Shanxi, and the Pingyao IP was released at the same time.
The 2024 Pingyao Chinese Year activities start on February 2 (the 23rd day of the lunar month) and end on February 25 (the 16th day of the first lunar month), lasting for 24 days. During the event, 15 activities will be held in three sections: "Longxiang Fengrui 'Welcome' the New Year", "Dragon Leaping Phoenix Dance's New Year" and "Longzhang Fengcai 'Congratulations' the New Year". Among them, from the first day of the first month to the fourteenth day of the first month, various folk social fire programs will be performed in the ancient city every morning. On the 15th Lantern Festival of the first lunar month, the typical domestic intangible cultural heritage fire performance and the local folk fire performance in Pingyao will dance on the same stage, especially the large-scale sitcom with the participation of more than 1,500 people, showing the charm of Jin merchants and spreading the beauty of intangible cultural heritage, which is exciting. The Spring Festival lantern temple fair located in the former diesel engine factory, the "intangible cultural heritage market" at the former site of Xingguo Temple, and the "Happy Chinese Year" in Hengpo Ancient Village are full of fun.
In order to enhance the interactive experience, the 2024 Pingyao Year of China will launch three special activities: "The Most Red Pingyao Year of the Chinese Dragon" will create immersive experience activities such as gourmet ancient banquets, thousand-year-old intangible cultural heritage, epitomes of the prosperous world, etiquette experience, and costume tours; "Ancient Style, Ancient Charm, National Style and National Tide" launched a national costume travel photography experience activity with the theme of "going home"; The "Impression New Street Series" activity adopts the national tide style dress, takes the poetry and wine culture as the theme, integrates the poetry and wine culture, Jin Shang culture, time-honored brand culture, and intangible cultural heritage culture, and launches a series of wonderful performances such as darts, group fans, and face changes.
The event will also invite the 6th Shanxi Provincial Lacquer Painting Works and the 7th Shanxi Oil Painting Works of "Brilliant Jinhui" to Pingyao Tour Exhibition, and plan and hold a series of exhibitions on the protection and inheritance of Ruan Yisan's cultural heritage, so that time-honored brands and domestic products can "touch" young people.
Shanxi Economic Reporter Hao Guangming