Zhou rite Qin system, Han style and Tang rhyme; The willow wind and snow, the morning bell of the wild goose pagoda ......The thousand-year-old capital of Xi'an has a long cultural context, thousands of weather, and continuous inheritance, and endless string songs. Xi'an is famous for its rich cultural heritage. The whole city has thoroughly studied and implemented first-class cultural thoughts, unswervingly promoted the strategy of rejuvenating the city through culture, continuously enhanced the city's soft power, and the integrated development of culture and tourism frequently "went out of the circle" and shined. How to accelerate the transformation and development of China's excellent traditional culture to achieve new breakthroughs has become a hot topic in this year's "Two Sessions" in Xi'an.
Key words: Enhance the protection and activation of cultural relics.
Promote the transformation and upgrading of the cultural tourism industry.
Yang Yilu, member of the Chinese People's Political Consultative Conference.
Tell the story of Xi'an well and spread the voice of China.
As the root city of Chinese civilization, Xi'an has a unique advantage in spreading the voice of China and telling the story of Xi'an. Yang Yilai, a member of the Chinese People's Political Consultative Conference and chairman of Shaanxi Youth Film Studio, said.
Xi'an is rich in historical relics and historic sites, with an inexhaustible supply of good themes, so that cultural relics can speak, cultural relics tell stories, and naturally you can get a steady stream of new content. To tell the story of Xi'an well, there must be a new group of people, to gather and cultivate a group of young and middle-aged cultural talents, and to have a creative body, there will be good ideas and works. At the same time, it is necessary to build a new platform. To this end, Yang Yilai put forward a proposal to "fully implement the results of the China-Central Asia Xi'an Summit and hold the brand activity of 'China-Central Asia Film Screening'".
He said that film, as an international art, is a carrier to display national folk customs and cultural features, and that film screenings as a platform exist through rich screening contents, which can deepen the exchanges and people-to-people integration between regions and contribute to world cultural exchanges and development. At the same time, behind the dozen or so film elements such as filming, costumes, makeup, props, choreography, directing, broadcasting, artist management, and performance, there is a complete industrial chain, which can pull the linkage of related industries, thereby generating derivative benefits of the value of the industrial chain, effectively promoting multi-dimensional cooperation in different fields, and realizing "cultural stage, economic singing". Yang Yilu said that through new content, new people and new platforms, we will definitely tell the story of Xi'an well and spread the voice of China. (Xi'an newspaper reporter Gu Rong).
Shi Ruifang, member of the Standing Committee of the Chinese People's Political Consultative Conference.
Construction of the Silk Road National Cultural Park.
Continue to highlight the charm of the ancient capital.
How to better protect the historical and cultural relics, vigorously inherit and carry forward the excellent traditional Chinese culture, and continue to highlight the charm of the ancient capital are topics that I often think about. Shi Ruifang, member of the Standing Committee of the Chinese People's Political Consultative Conference and chairman of the Municipal Calligraphers Association, said, "All along, I have been brewing an idea in my mind - can we fully carry forward the cultural resource endowment of Xi'an and strive to build a Silk Road National Cultural Park with Xi'an as the focus?" In this way, we can further strengthen the protection, inheritance and utilization of the Silk Road sites such as Chang'an City of the Han Dynasty, the Big Wild Goose Pagoda and the Daming Palace, drive the construction of tourism infrastructure and public service facilities, and promote the upgrading and transformation of Xi'an's cultural and tourism industry. At the same time, it will also help to further accelerate the city's opening up to the outside world, revitalize the cultural and tourism resources of the countries jointly built by the Belt and Road Initiative, and promote cultural exchanges and mutual learning between civilizations. ”
Shi Ruifang said that the national cultural park can integrate cultural relics and cultural resources with outstanding significance, important influence and major themes, implement park-based management and operation, realize the functions of protection, inheritance and utilization, cultural education, public service, tourism, leisure and entertainment, and scientific research, form a public cultural carrier with specific open space, and focus on creating an important symbol of Chinese culture.
In Shi Ruifang's view, Xi'an's rich historical and cultural resources provide favorable conditions for the construction of the Silk Road National Cultural Park. The China-Central Asia Xi'an Summit held in Xi'an last May provided us with an important opportunity. "I hope to make my dream come true one day. (Xi'an newspaper reporter Gu Rong).
Yang Leimeng, deputy to the Municipal People's Congress.
Innovate with culture.
Increase the supply of new products and new formats for cultural tourism.
In 2023, there will be many cultural and tourism IPs in Xi'an, attracting a large number of domestic and foreign tourists, and the integration and development of Xi'an's cultural and tourism will be brilliant. In this two sessions, I mainly focus on the transformation and upgrading of the cultural and tourism industry. Yang Leimeng, deputy general manager of Xi'an Qujiang Cultural Industry Investment (Group), deputy to the Municipal People's Congress, said in an interview with reporters.
The Sixth Plenary Session of the 14th Municipal Party Committee proposed that in 2024, Xi'an should accelerate the transformation and development of China's excellent traditional culture to achieve new breakthroughs, and be the main force in undertaking the new cultural mission in the new era and building the modern civilization of the Chinese nation. He said that as a practitioner in the cultural tourism industry, he will increase the supply of new products and new formats of cultural tourism with cultural innovation, and create more new scenes with cultural characteristics and in-depth experience.
In recent years, phenomenal cultural tourism IPs such as "Tang Dynasty Secret Box" and "Little Sister Tumbler" have become popular all over the country, classic cultural tourism performing arts such as "Tang Chasing Dreams" and "Drums Can't Stop" have been revised and upgraded, and the brand influence of New Year cultural tourism IP such as Xi'an New Year and Chang'an Lantern Festival has continued to increase, making Xi'an a popular tourist city in the country.
For key scenic spots, we continue to innovate cultural tourism products, enrich multi-node cultural tourism performances in the Xi'an City Wall, and launch immersive projects such as "Daming Palace Shangyuan Tang Palace Lantern Festival" and "Light and Shadow Fantasy" in Daming Palace National Heritage Park, so that the "old scene" can wear "new clothes" and have new ideas, giving the majority of citizens and tourists a better cultural tourism experience. Talking about the future development of Xi'an's cultural tourism industry, Yang Leimeng said that the company will focus on the city's "cultural rejuvenation of the city" strategy, continue to highlight the cultural and plastic tourism, tourism and culture, do a good job in the standardization and refinement of scenic spots, innovate and develop cultural and creative products, explore new models for the development of the cultural and tourism industry, and make due contributions to Xi'an to build a world cultural capital that highlights Chinese civilization. (Xi'an newspaper reporter Wang Ziying).
Keyword. Increase the digital layout of the cultural industry.
Driven by the implementation of major projects.
Sha Qinghua, member of the Chinese People's Political Consultative Conference.
Let "smart tourism" bring a better cultural tourism experience.
How to increase the digital layout of the cultural industry? "Through the implementation of a number of major projects, digitalization will help the high-quality development of the cultural industry, and digital cultural tourism will become a new engine for the development of cultural and tourism enterprises. Sha Qinghua, a member of the CPPCC, a member of the Municipal Decision-making Advisory Committee and president of the Shaanxi Shuimu Digital Economy Innovation Research Institute, said.
Sha Qinghua suggested that a smart cultural tourism project can be built, a well-known smart tourism construction and operation agency can be introduced, a smart tourism service system based on mobile phones can be built, and intelligent services such as consultation, guide, tour guide, navigation, booking, online payment, and sharing and evaluation of the city's A-level tourist attractions can be improved. In terms of smart tourism service system, the construction of emergency dispatch system, monitoring system, parking lot vehicle identification system, intelligent fire early warning system, tourist statistical analysis system, industrial data statistics system, etc.
Digital development should also incorporate the information of cultural and tourism-related industries in the three aspects of supervision, industrial services, and public services into the intelligent platform. "For example, if a tourist wants to book a room in a Xi'an hotel on his mobile phone, when he logs in to this intelligent platform, the information about the hotel is clear at a glance. It can not only display the star standard of the hotel and the satisfaction of tourists, but also display the relevant information of supervision, so that tourists can have a more comprehensive understanding of the hotel. In particular, the release of these regulatory data is a supervision constraint for enterprises, more transparent and intuitive for tourists, and can provide data support for the industry for the first and enterprises. Sha Qinghua also suggested that a large database of various tourist attractions should be established to provide a basis for decision-making for the next step of development and improvement of service capabilities. (Xi'an newspaper reporter Tuo Ling).
Ye Yutong, member of the Chinese People's Political Consultative Conference.
Promote the innovation and development of the digital cultural industry.
The integration of digital cultural resources is very crucial, and I propose to establish a complete database of Xi'an's cultural heritage. This includes museums, libraries, heritage sites, etc.; Through AI technology, 3D modeling and other digital technologies, the restoration and reproduction of cultural resources can be realized, and the basic data will be improved to provide the possibility for multi-faceted applications such as exhibition, academic research, education and training. Ye Yutong, member of the Chinese People's Political Consultative Conference and president of Xi'an Sixth Mirror Network Technology, supported the digital layout of the city's cultural industry.
Ye Yutong said that as one of China's famous historical and cultural cities, Xi'an's rich historical heritage provides rich resources for the development of cultural industries. In terms of virtual cultural experience, VR and AR technology can be used to create a twin space of history and culture, so that tourists and citizens can experience the charm of traditional culture through digital means.
At the same time, it is recommended to support the digital cultural and creative industry, and encourage creative design and digital art that integrate traditional cultural elements. The introduction of NFT technology ensures the uniqueness of cultural and creative products and increases their collection and investment value. "This will not only promote the R&D and sales of cultural and creative products, but also promote the innovation and development of the digital cultural industry. Ye Yutong said.
Technological innovation is the key to promoting the digital cultural industry, which can encourage technology enterprises to cooperate with cultural institutions to promote the wide application of AI technology in the cultural industry. At the same time, it pays attention to cultivating compound talents who understand both technology and culture, and provides talent support for the sustainable development of the digital cultural industry. Ye Yutong said. She hopes that through the above digital measures of the cultural industry, Xi'an's cultural industry will be revitalized and the inheritance and innovation of traditional culture will be promoted. (Xi'an newspaper reporter Tuo Ling).
Keyword. Inherit and carry forward the excellent traditional Chinese culture.
Stimulate the vitality of cultural innovation and creativity.
Yao Rui, deputy to the Municipal People's Congress.
Use science and technology to inherit the culture of traditional Chinese medicine.
Add new energy.
Qin medicine and Qin medicine are famous in the country, and there are more than 1,800 kinds of Chinese herbal medicines in the Qinling Mountains, which is an important 'natural medicine storehouse' and 'hometown of Chinese medicinal materials' in China, which is a unique resource for us to develop and inherit the culture of traditional Chinese medicine. We should make good use of Xi'an's advantages in traditional Chinese medicine resources to promote the development of traditional Chinese medicine culture to achieve new breakthroughs. Yao Rui, deputy to the Municipal People's Congress and director of the Institute of Traditional Chinese Medicine of Xi'an Yao's Taihe Medical Office, told reporters.
When the wind is cold, drink a bowl of green onion and ginger soup, and eat some hawthorn pills. Inherited for thousands of years, the culture of traditional Chinese medicine has been inseparable from the lives of our people. Yao Rui, who was born in a family of traditional Chinese medicine, has always been at the forefront of traditional Chinese medicine cultural inheritance. He has been thinking about how to keep pace with the times and promote the inheritance and development of traditional Chinese medicine culture.
The roots of Chinese medicine are in the folk. Yao Rui suggested that it is necessary to strengthen the protection and inheritance of folk Chinese medicine and provide a good environment for the development of folk Chinese medicine with the system. At the same time, from the perspective of protection and inheritance, it is recommended to pay close attention to the collection of folk secret recipes and test formulas, and speed up the protection of folk secret recipes and techniques by encouraging donations, inheriting them from masters and apprentices, and publishing a collection of folk secret test recipes.
Yao Rui suggested that the establishment of Chinese herbal medicine plantations or museums should give more people the opportunity to understand the medicinal value of the plants around them, and imperceptibly implant the culture of Chinese medicine into their daily lives. "If you know more about traditional Chinese medicine, you can also achieve the effect of preventing diseases. Moreover, Chinese herbal medicine plantations can also be linked to cultural tourism, adding points to tourism through traditional Chinese medicine culture, and promoting the inheritance of traditional Chinese medicine culture through tourism. He also suggested the establishment of a traditional Chinese medicine science and technology innovation park, through the blessing of high and new technology, to add new vitality to the inheritance of traditional Chinese medicine culture. At the same time, vigorously popularize traditional Chinese medicine health exercises such as "Baduanjin", so that the excellent traditional Chinese medicine culture can better serve the health of the people. (Xi'an newspaper reporter Liu Xueni).
Notes. As the flavor of the New Year grows stronger, the 2024 Xi'an New Year Cultural Tourism Activity of "Xi'an Year, the Most Chinese" will be officially launched, and the New Year's cultural tourism market will be "burning" at the beginning. At the "Two Sessions", how to keep pace with the times, give full play to the advantages of cultural resource endowment, insist on exploring the expression of the times of China's excellent traditional culture, how to grasp the opportunity of Xi'an with the integration of culture and tourism, and provide a steady stream of "burning power" for the super IP of the ancient capital of Xi'an, are hot topics for the deputies and committee members.
It is hoped that through the suggestions and suggestions of the deputies and committee members, and brainstorming, they will gather wisdom and strength for the cultural rejuvenation of the city and the promotion of the creative transformation and innovative development of China's excellent traditional culture. (Xi'an newspaper reporter Gu Rong).
Winter cultural tourism "hot" ancient city attracts visitors.
The hour hand pointed to the early hours of the morning, and the temperature dropped below zero degrees Celsius, on January 31, Liu Yong, a Jiangsu college student who watched the third ** "Song of Long Hatred", was reluctant to leave, shocking, beautiful, and moved haunting in his heart, "I can travel through the Tang Dynasty to understand the eternal love, and experience the romance of the world between the real mountains and real waters, such an immersive performance really makes history and culture come alive!" Liu Yong said.
As one of the representative works of Xi'an's cultural industry, on December 1, 2023, the new dance drama ** "Song of Long Hatred" will render the night sky of Ligong Palace in winter hot and romantic with the winter scene covered with frost and snow and ice upside down and the special effects of torches and flames in the sea of fire, attracting tourists from all over the country to come.
From January 21 this year, the number of performances per night has increased to three, "Although the third performance is a bit late and the night is cold, such a wonderful performance is still worth watching." Liu Yong said.
In his opinion, with the help of modern technology and artistic expression, "Song of Long Hatred" has achieved a breakthrough in "real mountains, real waters, and real history for my use" and in-depth excavation of history and culture, and has realized the constant change and constant new, and the performance is always new. "Look again and have a new catch, highly recommended! ”
Up to now, ** Song of Long Hatred" has been performed 177 times, with a total of more than 400,000 audiences.
In recent years, relying on profound historical and cultural resources, our city has deepened the supply-side reform of cultural tourism, and created a large number of cultural industry projects with a sense of history, immersive experience and internationalization, helping urban construction and high-quality economic development.
Approaching the Spring Festival, the country's first immersive Tang style market cultural life block, Chang'an 12 Hours Theme Street is very lively, wearing a round-necked robe "Wuhou", wearing armor "Right Xiaowei", and all kinds of actors shuttle among them, even the stall owners who operate snacks will first have a Tang Dynasty "forked hand salute" ...... when they see touristsMany tourists exclaimed, "Enter the Tang Dynasty in one second", making the immersive Tang Dynasty culture that can be known, felt, touched, and tasted become a reality.
The stage play "Unbounded Chang'an" integrates Shaanxi elements such as Qin dialect, Xi'an drum music, neon dress and feather dance, biangbiang noodles, etc., and combines it with machinery, laser, holographic projection and other display methods, which makes the audience addicted.
Now, in Datang Sleepless City, he challenges interesting questions with "Fang Xuanling" and "Du Ruhui"; experienced a "spy war" in Bailuyuan Film and Television City; In the Yi Folk Society Cultural Block "Dongbangge", you can feel the life scene of Xi'an people in the 80s of the last century; Viewing 3D digital national treasures in museums has become the most "hot" cultural experience in Xi'an in winter, and you can feel the different romance of winter tourism. The 2024 Xi'an New Year Cultural Tourism Activity of "Xi'an Year, the Most Chinese" makes everyone look forward to coming to Xi'an for the New Year. (Xi'an newspaper reporter Yang Ming).
Picture: Xi'an Newspaper Reporter Hao Zhongyu, Wang Xudong, Zhai Xiaoxue.
Provided by some ** respondents.
Editor: Chiyi.
Review: Peng Cheng, Wen Yue.
Producer: Xi'an Press Media Group.
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