In the last year or two,Zhao YimingwithSnacksVery busy, these two brands suddenly rose rapidly across the country and becameSnacksPopular stores in the industry. Especially in fifth-tier cities, whether it's inConvenience storesOr supermarkets, you can see them. Just down the street near my house, I opened one firstZhao YimingNot long after, one immediately opened on the opposite sideSnacksVery busy. In order to compete for the market, these two stores launched a desperate competition.
Zhao Yimingtook the lead in starting the ** activity and played 820% offSnacksI was very busy and immediately followed up, and I also started to play 820% off. StillZhao YimingAnd it didn't stop there. Half a month later, they adjusted the **discount to 6.20% off. SnacksOf course, I was very busy, and I didn't show weakness, and I also started playing 620% off. As a result, people from all over the county have gone to these two stores to shop, and the crowds are surging, and they are crowded for a while.
However, the deadlock was not broken, and neither of the two stores was able to drive the other away. Three or four months have passed, and neither store has retreated, and they still insist on discounting**. However, over time, their respectiveProfitIt also began to decrease. Eventually, after four months, both stores reluctantly returned to their original prices, but were unable to continue due to financial pressures. LikeZhao YimingwithSnacksVery busy like thisSnacksFranchise stores,InvestmentsThe amount is quite high, but the rate of return is relatively low. Generally speaking, these shops sell small and unknown onesSnacks, and the brandProfitThe rate is very low, even only about 5%. In contrast, franchisees are required to pay a high feeFranchise fee, which is the so-called "cutting leeks", to put it more bluntly, it is like giving money to others, and you have to help people advertise. As the saying goes, if you are sold, you will help count the money, and this is itZhao YimingwithSnacksIt's busy.
Zhao YimingBy displaying a variety of drinks in the store to attract customers, the 3 yuan drink is a few cents cheaper than the supermarket, and many consumers go in just to buy the drink, only to find that there are othersSnacks, theseSnacksThey are all priced by weight, which means that many small brands of products are added. Although these categories can also be found in supermarkets, they are not far behind. There are six or seven of these stores in my small city, but I haven't ever bought anything. Because these shops mainly sell some fried foods, it is easy to cause fire. If there isFruitsI join the store and can beFruits** lower, then I will definitely go to buy it often.
In the intenseMarket competitionunderneath,Zhao YimingwithSnacksBusy and unable to survive in the end, they decided to make a strategic merger. This merger has attracted widespread attention and discussion, and has also become a hot topic in the industry. ForZhao YimingwithSnacksBusy, this merger is both an opportunity and a challenge.
First of all, this merger will lead to an increase in store space. Zhao YimingwithSnacksVery busy in the market has a certain influence, after the merger of the two stores, will be able to integrate resources, so that the area of the new store is more extensive. In this way, it can not only attract more customers, but also provide a more diverse selection of products to meet the needs of consumers.
Secondly, the combined store will have a stronger brand power. Zhao YimingwithSnacksAs two well-known brands, the merger will be able to better integrate the brand image and market influence of both parties, and further enhance the recognition and favorability in the minds of consumers. This is of great significance for the sustainable development of the store and the expansion of market share.
In addition, the merger will also lead to more efficient resultsOperations management。The merger of the two stores will integrate human resources, procurement channels and marketing strategies, making operations and management more efficient and refined. By sharing resources and experience, duplication of work can be reduced, efficiency can be improved, and costs can be reduced. This will be:Zhao YimingwithSnacksVery busy creating biggerProfitspace to enhance the overall competitiveness.
However, the merger has not been smooth sailing, and there are still some challenges and problems. First of all, between the two storesCultureIntegration will be an important issue. Zhao YimingwithSnacksVery busy with different businessesCultureand values, how to integrate them and form a common enterpriseCulture, will be a challenging task.
Second, mergers face a redistribution of market share. Zhao YimingwithSnacksAfter the merger, the market share of the two stores will be redistributed, which means that the original competition will become internal competition. How to balance the interests of the two stores and maintain their market position is a matter that needs to be seriously considered.
Finally, mergers can also face the issue of employee turnover. The two stores are not identical, and employees may face some adaptation and adjustment problems after the merger, so how to maintain a good employee relationship and improve the cohesion and motivation of employees is a task that needs to be paid attention to.
By passingSnacksObservations and reflections of the industry, I thinkSnacksThe market is becoming more and more competitive, especially in areas like fifth-tier cities, because consumers in these areas are interested in:SnacksThe demand is high, but there is relatively little competition in the market. This leads to things likeZhao YimingwithSnacksVery busy such a brand quickly rose and launched a fierce competition.
However,SnacksAs a market segment, a single competitive strategy and product positioning can no longer meet the needs of consumers. Consumers are no longer satisfied with just new flavorsSnacks, they pay more attention to health, nutrition and quality. Therefore,SnacksThe industry needs to continue to innovate and improve, and is committed to developing healthier, greener, and high-quality products to meet the diverse needs of consumers.
At the same time,SnacksFranchisees need to recognize their own advantages and disadvantages, clarify their business positioning, and meet market demand through continuous learning and adjustment. At the same time, for those who wantInvestmentsFranchisees need to conduct a comprehensive research and investigation of the franchised brand to understand its market prospects, brand strength, expenses and returns, etc., in order to fully assess the risks and benefits.
In short,SnacksThe industry is a market full of opportunities and challengesZhao YimingwithSnacksA very busy strategic merger is also a responseMarket competitionway. Through the merger, the two parties will be able to integrate resources, enhance competitiveness and create a larger market share. However, before incorporating, there is a need for full considerationCultureConsolidation, market share redistribution, and employee turnover, and plan and manage accordingly. Only with thorough preparation and effective execution can it be possible to:SnacksMore success in the industry.