**: Spy Finance (ID: Spy Finance).
SAIC Audi A7L, is it going to be opened? The Spring Festival of the Year of the Dragon has just passed, and many people are estimated to have not recovered yet.
This morning, SAIC Audi's official Weibo released a blockbuster news that the new SAIC Audi A7L is about to be launched.
In other words, at present, SAIC Audi A7L has begun to warm up with a "new one", giving the outside world the impression that it will "make a big mess" in the C-class car market in 2024.
In 2023, SAIC Audi Audi A7L sales will exceed 20,000 units, especially in December last year, with monthly sales exceeding 6,000 units for the first time, and retail sales reaching 6,281 units.Driven by the brand power of the A7L, SAIC Audi's sales of all models in 2023 will exceed 30,000 units, a year-on-year increase of 3778%。
Judging from the teaser picture, the main highlights of the A7L "renewal" focus on the appearance, such as the new hexagonal grille, which is claimed to be a new design.
The second is the body color, which is also richer, such as the new "Arrow Feather Gray" performance version exclusive color, as well as "Smokey Brown" and other more personalized needs.
Then, the A7L Racing Edition features a new range of RS kits, such as the unique RS logo, a number of 21-inch RS wheels and red calipers, and a new RS rear wing.
Judging from the teaser picture of the SAIC Audi A7L replacement, the frameless doors and the high-end version are equipped with 3The 0T engine can burst out 340 horsepower and 500 Nm of peak torque, which is also the two core selling points for the current C-segment car market.
At present, there are a total of 9 models of 24 A7L on sale, and although the 45TFSI Dream Building Edition is an entry-level model, it is directly on the 20t high power, starting price 41870,000 yuan, 40TFSI or 2 than the FAW Audi A6L entryThe guide price of the 0t low-power version is 10,000 yuan lower.
Of course, the domestic luxury C-Class sedan is equipped with 30T or 55TFSI engines, only North and South Audi. Compared with the current huge discount range of 8 to 100,000 yuan for FAW Audi A6L, SAIC Audi A7L, which had poor sales in the past, was forced to be anxious and directly played a dimensionality reduction strike.
That is to say, SAIC Audi A7L with its own 20T high power with FAW Audi A6L20T low-power direct competition, to grab Mercedes-Benz E260L, BMW 525, Cadillac CT6 and other potential users, while increasing discounts, the marketing strategy has completely changed.
When the A7L was first produced in China, there were a total of 9 models, with a price range of 4367-77.770,000 yuan, but the fashionable direct sales model has been adopted, and there is no discount, and hundreds of units are sold a month.
You know,".The entry will give you 245 horsepower, and the landing price is only 350,000, SAIC Audi A7L looks like it is an advantage everywhere, and no one complains about the 'slipback'
The reality is that in the eyes of many people, as long as the ** is in place, the "four circles" are still very fragrant!