In the past two years, the sales status of the air conditioning industry has undergone a huge change, that is, Gree, which once ranked first in air conditioning sales, was overtaken by Midea air conditioning not long ago, which has to reflect on Midea air conditioning: Why can Midea surpass Gree? Is Midea's air conditioner really that good?
As a perennial person in the home appliance circle, I certainly have a certain understanding of this information and have some opinions of my own.
Therefore, I recently prepared a series of special topics on air conditioning brands to talk about the current situation of the "three giants of air conditioning": Gree, Haier, and Midea, and find out what dazzling innovative technologies each brand has mastered, so that everyone has a deeper understanding of air conditioning.
So today, let's talk about this sudden Midea air conditioner, analyze the reasons why it surpasses Gree, what advantages it has, and take a look at what kind of hard power Midea air conditioner has, and at the end of the article, I will comment in detail on the recent Midea air conditioner with high popularity and sales.
Midea's sales growth in the past two years has indeed been a bit fierce, and it has even surpassed Gree, which has been at the top of the list for many years, and has become the No. 1 air conditioning brand in China.
This has to cause deep thought, why Midea can surpass Gree in just a few years, so in this chapter, I will specifically analyze what are the advantages of Midea air conditioning.
The reason for the rise of Midea is actually related to its strategic layout, and it also has two major sub-brands: Hualing and Colmo, plus Midea covers the high, middle and low end of the air conditioning market at the same time, harvesting consumers with different needs.
And the technology and after-sales service of these three brands are shared, which will make Midea's progress faster to a certain extent.
Hualing. Hualing is an Internet brand of Midea, focusing on the low-end market, mainly targeting young people.
In the first half of the year, Hualing N8HE1 was launched with a double-row condenser and an electronic expansion valve in the price range of two thousand, this configuration could not find an opponent at the same price at that time, and was praised as a god machine by the majority of home appliance bloggers, and even reached a state of short supply at that time, which also made Hualing brand firmly labeled as cost-effective.
Beautiful. Midea is the main brand, and its products include the mid-to-high-end market, but the focus is still biased towards the mid-end market, and Midea's air conditioner in the mid-end market will be more cost-effective than Gree, which is also one of the reasons why Midea surpasses Gree (we will talk about this in detail below).
colmocolmo is a high-end brand of the United States, focusing on the high-end market, with good results in the field of other home appliances, and it is also one of the top high-end home appliance brands in China, but its reputation in air conditioning is not very big, but it does make up for the vacancy of domestic high-end air conditioners.
Through the three-dimensional price segment formed by the three brands, compared with Gree, which only has a single brand, Midea does have more advantages.
After analyzing the strategic layout of Midea above, let's talk about Midea's configuration and advantages, which is also a major reason why Midea's air conditioner surpasses Gree.
Hardware. As a first-line brand of domestic home appliances, Midea must also have strict control over product quality, but quality alone is not enough, and it must also pass the test in hardware configuration.
Here take the core compressor of air conditioning, Midea uses Meizhi compressor, which is jointly developed by Midea and Toshiba, and its performance will be better than Gree's Lingda compressor, so the hardware configuration is also guaranteed.
However, it is still necessary to mention that Meizhi compressor is said to be jointly developed, but in fact, Midea pays for it, and Toshiba provides technology, so Midea is indeed lagging behind Gree in terms of compressor research and development capabilities, which is undeniable.
*Aspect. In terms of **, I will compare the two products to make it clearer and clearer, one is Midea's cool power-saving, and the other is Gree's Yunjia, both of which are 15 hp on-hook air conditioner.
It can be seen that the circulating air volume of cool power saving is much greater than that of Yun Jia, and the wind guide mode is also more than that of Yun Jia, and the cool power saving is also equipped with the second generation of Midea's eco power saving technology, the key is that the cool power saving is also hundreds of dollars cheaper than Yun Jia, and it is more cost-effective.
Therefore, in comparison, it is also the basic standard function of the internal machine, and Midea is obviously more outstanding than Gree, and the price is lower, which is also a major reason for surpassing Gree.
Judging from the hardware configuration and advantages of Meizhi introduced in the previous article, Midea's hardware configuration is definitely at the domestic first-line level, and it also has a significant upper hand compared with other brands.
However, it is not enough to have these, but also to have better after-sales service, for consumers, in the installation and maintenance follow-up are very affected on the impression of the brand.
As a local first-line brand, Midea has a wider range of home appliances involved, and its offline service points will be more intensive, even in.
If you encounter problems with the use of air conditioners in small cities in the fourth and fifth tiers, you can also quickly make an appointment with an offline master for door-to-door treatment.
The after-sales policy of Midea air conditioner is to repair the whole machine for 6 years, that is to say, if there is a problem outside of man-made air conditioning within 6 years, it will be repaired free of charge, and no door-to-door fees and maintenance fees will be charged.
After talking about the advantages, it is natural to take a look at the core technology of Midea air conditioning, and see what achievements it has in air conditioning as a domestic first-line home appliance manufacturer.
After the acquisition of Toshiba's home appliance business, Midea soon started cooperation, obtained a large number of high-end technologies in the field of compressors and inverters, and relied on the technology brought by Toshiba to successfully develop Meizhi compressors, which are widely used in Midea air conditioners.
After the Meizhi compressor was put into use, the performance of Midea air conditioning soared rapidly, and at the same time, it also had a complete air conditioning industry chain, successfully ensuring the self-sufficiency of core components.
In terms of compressor performance, Meizhi compressor will be slightly inferior to pure Japanese brands such as Mitsubishi and Sanjin, but Meizhi compressor can achieve ultra-low-frequency operation, but it has certain advantages in energy saving, and it is cheaper, so that the low-end models of Midea air conditioners can be assembled.
It is also the emergence of this compressor that has greatly enhanced the core competitiveness of Midea air conditioning and laid the foundation for Midea to surpass Gree.
Air conditioning has always accounted for the majority of household electricity bills, and in summer, air conditioners are basically turned on all day, and the electricity bill is as high as thousands of yuan a month, and workers can't afford to open it, so in response to the pain point of this high electricity bill, Midea has launched ECO power-saving technology.
Only one kilowatt-hour of electricity per night" advertisement is also based on this technology, this technology has gone through two generations of changes, now let's give you a detailed analysis.
The first generation of ECO mode.
The first generation of ECO mode is also known as night mode, the principle is that after turning on ECO mode, the air conditioner will automatically adjust to run to 26 set by the system, when the room reaches this temperature, the compressor will enter a low speed state, even if the indoor temperature rises in the middle of the night, the number of revolutions of the compressor remains unchanged.
Therefore, turning on the eco mode in the case of high temperature during the day will affect the use experience, which is really the same as not opening, which is also the reason why the first generation of eco mode is called night mode, and many consumers complain that the experience is not good.
As a result, Midea launched the second-generation ECO model.
The second generation of eco+ mode.
Compared with the first generation, the second-generation ECO+ mode has been optimized in three aspects: compressor, chip, and air duct design.
Compressor: In terms of compressor, the rare earth inverter compressor with higher precision is used, which has the characteristics of high frequency and strong frequency, stable low frequency and small vibration, and the efficiency of refrigeration and heating can be effectively improved, and after the specified temperature is reached indoors, the compressor will switch to ultra-low frequency operation, which has a good performance in power saving.
Chip: Compared with the first-generation ECO mode, a chip will be installed on the outdoor unit of the air conditioner equipped with the second-generation ECO+ mode, which can intelligently detect the indoor and outdoor temperatures, and adjust the compressor rotor speed and the cooling capacity required for cooling in real time according to the detected temperature, which will be more flexible in different temperature environments and improve the experience.
Air duct design: The second generation is upgraded to a large arc wind deflector on the wind deflector, which has a wider air deflection angle and a farther air supply distance than the first generation, reducing wind loss and achieving the effect of power saving.
After these triple optimizations, it can be said that the current Eco+ power-saving mode can be said to take into account both the sense of experience and power saving.
Theoretically, when the outdoor temperature reaches 53 or more, the cooling performance of the ordinary air conditioner will be reduced to less than 50% of the normal situation, and the air conditioner may shut down when it exceeds 60.
In addition to the natural temperature, it may also be caused by the prison position of the family, because the position reserved for the external machine is relatively narrow, coupled with dense guardrails, resulting in the external machine can not be effectively dissipated during operation, so that the temperature of the external machine continues to rise, resulting in the phenomenon of shutdown.
In response to this phenomenon, Midea has developed the refrigerant ring technology, the principle of which is to add a heat dissipation plate to the electronic control board, which changes from the traditional air convection heat dissipation method to the liquid cooling method, and the heat dissipation effect has been greatly improved.
Equipped with a refrigerant ring, the air conditioner can operate normally even at temperatures of 60 degrees Celsius, and there will be no downtime in the face of prison cameras.
However, it should be noted that the refrigerant ring is only equipped on some hang-ups, but it is standard for all systems on the cabinets.
Haier and Gree also have high-temperature refrigeration technology, which I will introduce in detail in the brand topic in the future.
Direct air conditioning is also a major pain point when using air conditioning, and long-term cold air blowing can lead to health problems such as arthritis and diarrhea; Direct blowing of hot air will lead to dryness, dizziness due to lack of oxygen, etc., so we still need to pay attention to direct blowing of air conditioners.
In fact, all major brands have researched their own anti-air conditioning direct blowing technology, because it is a topic of beauty, so here I will only introduce the United States.
The core of the beauty is the wind-free technology, the principle is to enclose the guide plate through the patented diamond facet, and use the prism dispersion principle to disperse the cold air blown out, and realize the eight-sided air outlet, under the premise of maintaining a soft wind speed, increase the diffusion area, and achieve no wind feeling, the air outlet will be softer, more comfortable, and more friendly to pregnant women, the elderly, and children.
No wind sensation is not the absence of wind, it just reduces the wind speed to 03m s is a very low state, so that the human body does not feel the feeling of wind.
The third-generation wind deflector technology is also designed to prevent direct blowing and improve the air-conditioning experience, and here is a detailed introduction to the development process of the third-generation wind deflector
A generation of wind deflector: it is a more traditional wind deflector, without left and right sweeping function, the air outlet and air supply angle are relatively small, and the effect of anti-direct blowing is average.
The second generation of wind deflector: compared with the first generation, there is a lot of improvement, first of all, the air outlet is longer and wider, and a new hole is added to the inner plate, which can achieve a large air volume at the same time, reduce wind resistance and reduce noise, and then add two stepper motors, and the sweeping mode is upgraded to sweep the wind up and down, left and right, bringing a better experience.
The third generation of wind deflector: the third generation of wind deflector has a qualitative improvement, first of all, it breaks the wind deflector angle of the traditional air conditioning air deflector, which can make the wind deflector carry out 180 ° global air supply, so that the cold air can be supplied parallel to the ceiling, and the hot air is perpendicular to the ground air supply, the effect of anti-direct blowing is better, and the experience of cooling and heating will be better.
In the case of sufficient budget, the experience of choosing the third-generation wind deflector of the United States will be better.
After reading the dry goods for so long, I believe that everyone has a certain understanding of Midea air conditioners, and this chapter is mainly to analyze Midea air conditioning series and see what is the difference between these air conditioning series.
15 HP hang-up cool power saving.
Cool power saving can be seen from the name, the main selling point is power saving, equipped with Midea's 24-hour eco power-saving mode, plus**less than 3K, suitable for families with high unit prices of electricity, like to often turn on air conditioning or rent a house, etc.
The main core is the 24-hour eco mode, equipped with a patented cool power-saving chip and a longer and wider air duct design, as well as the use of rare earth inverter compressors.
With the blessing of the three, Midea's cool power-saving air conditioner can achieve 24-hour all-day energy saving, compared with the automatic wind mode, it can achieve 25% power-saving efficiency, and the energy efficiency ratio reaches 53. And the circulating air volume reaches 750m h, and the refrigeration and heating performance is also guaranteed.
Not only that, in addition to the cool power-saving mode, it is also equipped with a timing function as standard, wifi intelligent control, ** internal witty cleaning and other functions, and the comprehensive use experience is still very good.
Combined with ** is less than 3k, which can be seen in the cool power-saving series of this 15 horses hang up, the cost performance is very high, but it should be noted that there is no refrigerant ring, and the prison camera family is cautious.
Midea's 3 HP cabinet machine is cool and power-saving.
In the cool power-saving series, the sales of this 3 HP cabinet machine in JD are also very high.
This cool power-saving 3-horse cabinet is also equipped with Midea's 24-hour ECO power-saving mode, which increases the power-saving efficiency to 12% compared with the natural wind mode, and achieves an energy efficiency value of 443, it is difficult to find an opponent in the cabinet machine of the same price.
The circulating air volume is also 1320m h, the refrigeration and heating speed has a good result, and it is also a leader in the cabinet machine, with the refrigerant ring technology that the Midea cabinet machine is equipped with, so that the external machine can run in a high temperature environment of 60.
In addition, the internal wit cleaning, wifi intelligent control, and independent dehumidification functions are also matched, and the experience is also good, but unfortunately there is no anti-direct blowing function.
However, in terms of the ** of about 6k, the cost performance is very good, and you can rest assured.
15hp Hang Up Wind Zun Ultimate Edition.
The eco power-saving mode of the Midea Fengzun series is 8 hours for the first generation, but its biggest highlight is the third-generation wind deflector, which focuses on comfort, and the sales volume of JD is slightly lower than that of the cool power-saving series, and it seems that everyone chooses air conditioners more inclined to save electricity.
Having said that, there are many highlights of the Fengzun series, first of all, there are three versions of the Fengzun hang-up, each version can correspond to different needs, I will first talk about the most expensive flagship version, and then talk about the difference between the other two versions.
The flagship version of the wind is the highest configuration in the wind hanging machine series, and its main core selling point is the comfort of the air conditioner.
The use of 3D circumferential air duct technology, so that the wind deflector breaks through the traditional wind deflection angle limit, to achieve 180° circumferential air supply, with 750m h large circulating air volume, cold air and warm air can quickly and evenly cover the whole house, even if sitting in the corner is more comfortable.
There is also a one-key anti-direct blowing, so that the air conditioner is parallel to the ceiling, forming a canopy type air supply, preventing the cold air from blowing directly on the head; Make the heating perpendicular to the ground to form carpet heating, so as to warm the body and warm the feet first, the experience is very good, suitable for families with the elderly and children.
And it is also equipped with refrigerant ring high-temperature refrigeration technology, which can make the air conditioner refrigerate at a high temperature of 60 without stopping, which is suitable for families in prison seats.
In addition, you can check the electricity consumption on the mobile app, so that you can use electricity in a degree and adjust the use time of the air conditioner more scientifically and reasonably.
Now let's talk about the difference between the Fengzun technology version, the fashion version and the flagship version:
The fashion version and the technology version are the cost-effective choices of the Fengzun series, which are the same in terms of air supply angle, comfort and cleanliness, but the biggest difference compared with the flagship version is that there is less refrigerant ring technology.
The difference between the fashion version and the technology version is that the technology version has more Bluetooth flash control than the fashion version, power query and other functions, which is more technological, and is more expensive than the fashion version by 50 100 yuan, you can choose according to your needs.
Midea's 3 HP cabinet machine Fengzun.
Fengzun series cabinet machine is a version, which is also the main comfort, and it is more expensive than cool and power-saving.
In fact, I think the appearance of the Fengzun cabinet machine is a bit old-fashioned, but it only represents my personal opinion.
In terms of air supply angle, the cabinet machine can not be the same as the hang-up, so that the wind guide version of 180 ° rotation air supply, but it can achieve up and down sweeping, and the angle of left and right air supply is upgraded to 80 °, the swing angle is larger, and the comfort is relatively high, suitable for families with the elderly and children.
At the same time, the circulating air volume has reached 1310m h, and it also has a good performance in the refrigeration and heating speed, with a range of 32 48, and it also has the refrigerant ring technology that is standard with Midea cabinets, which can keep the air conditioner working in a high-temperature environment.
On the whole, the Fengzun series is also very cost-effective, and you can consider it if you focus more on comfort.
15 horses hang up and be cool.
If the wind is cool, the main thing is cheap, and it is the beauty of 1The 5 hp air conditioner entry model is no longer as good as the new model in terms of core functions, but it still has the power to fight on the same price model.
Equipped with Midea's second-generation large air outlet - golf surface wind deflector + large wind deflector, it supports up and down left and right sweeping, and the entry-level model of friends at the same price and even the middle and low end only support up and down sweeping.
Standard intelligent cleaning, frequency conversion speed hot and cold, wifi intelligent control, anti-direct blowing, intelligent light sense (turn off the light and turn off the screen) and other functions, it is indeed cost-effective, for a small area of the room, or a small partner with a limited budget to buy, it is still very cost-effective.
Now there is also Wind Cool 2, which is more power-efficient than Wind Cool, and the circulating air volume will be larger, but ** will also be higher, if you plan to buy Wind Cool 2, I recommend buying Cool to save electricity.
Midea's 3 HP cabinet machine is cool.
5K price segment of the 3 HP cabinet machine, Feng Ku is still the main one in the cabinet machine is cheap, the same core function has no experience, it is a relatively entry-level cabinet machine of the United States, and those with insufficient budget can choose.
The circulating air volume is 1300m h, with the wind deflector that can sweep up and down, left and right, while ensuring the refrigeration speed, it can also achieve the effect of anti-direct blowing, compared with the model at the same price, it is actually quite good.
There is also a 55 high-temperature refrigeration function, which is a simplified version of the refrigerant ring, which is better than nothing, and is also equipped with *** intelligent cleaning and APP control functions, and it is also leading in the same price in terms of experience.
To put it bluntly, the main focus of the Cool series is cheap, aimed at friends who are not on a high budget.
15 hp hang-up white.
The price of the slim white series hang-up is about the same as that of the Fengzun flagship version, which belongs to the mid-to-high-end models of the United States, mainly equipped with wind-free technology, and is the cheapest one in the new energy-efficient air conditioner.
The core is the non-wind sensing technology, the slim white air outlet is a golf ball surface wind deflector with 1906 micro-holes, and the golf curved surface design greatly increases the surface area of the wind deflector, optimizes the air duct, and softens the airflow in layers.
In addition, there are 8 hours of eco power-saving mode and sleep mode, while ensuring comfort, power-saving is also taken into account, there are 56 high-temperature self-cleaning and APP remote control, the comprehensive experience is still relatively good, if you are interested in wind-free technology, you can consider it.
Midea's 3 HP cabinet machine is white.
The cabinet machine of the slim white series is known from the **, it belongs to the high-end air conditioner of the United States, and the main selling point is also windless, suitable for families with children, the elderly, or pregnant mothers and other people with poor resistance, the high budget is worth seeing, if the budget is low, you can go to see the wind zun, and the comfort is also good.
It has an independent dehumidification function, mainly for the rainy season in the south and rainy season, the air is humid and sticky and uncomfortable, and it is easy to create excessive moisture in the body, causing diseases, and at the same time, the humid environment can effectively remove the dampness after turning on the dehumidification mode.
With the best internal smart cleaning and 56 high temperature steam washing, it is guaranteed that the air conditioning air will be healthier and more comfortable.
In addition, the performance of this cabinet unit in power saving is also relatively good, with an energy efficiency ratio of 448, it is not distressing to open it for a long time, as well as APP operation and refrigerant ring technology, the comprehensive configuration is still relatively high.
At the end of the article, according to the convention, I will give you a brief summary:
Through the analysis of Midea's strategic layout, configuration + after-sales and other aspects, we can know that Midea has advantages, and it is indeed easy to harvest a large number of consumers, which is also the main reason why Midea can surpass Gree in sales.
In the second chapter, the core technology of Midea air conditioner is also popularized to everyone, and it can be seen that Midea has considered all aspects of consumer needs, and its performance in terms of internal equipment will be better than that of other brands.
However, each technology usually only exists in one series, and it will be cut in other series of models, for example, the 24-hour eco mode is only available in the cool power-saving series, and in other models it is only 8 hours, which is a bit uncomfortable, so you have to consider your own needs in detail when purchasing.
And about Midea's popular series of air conditioners, I have commented on the third chapter of the article, you can buy according to your needs.
Finally, I hope everyone can buy an air conditioner suitable for their home, if you have any questions about the air conditioner of the United States, you can also leave a comment, I see that you can reply to you in time, then we will see you next time!