On February 26, the summary meeting of the "6th China Time-honored Brand Fashion Creative Competition" and the "2023 China Time-honored Brand High-quality Development Creative Competition" hosted by the China Federation of Commerce and undertaken by the China Time-honored Brand Working Committee of the China Federation of Commerce came to a successful conclusion.
The competition optimizes product design with product innovation design concept and cultural creativity as the main indicators, builds a valuable communication platform for various enterprises, and shows the style of many time-honored brands to keep the integrity and inheritance and innovation go hand in hand.
After fierce competition, the splicing special-shaped shoes pushed by Hangzhou Bian Fumao Shoes won the 2023 China Time-honored Brand Fashion Creative Product Design Excellence Award.
Dawn light apricot jacquard suede panelled special-shaped shoes.
Daishan blue jacquard suede panelled special-shaped shoes.
The time-honored brand inherits the old craftsmanship and is oriented to the new market. How to make the intangible cultural heritage craft come alive, Bian Fumao's design team has made great efforts. The two shoes selected this time are a modern interpretation of Bian Fumao's profound historical and cultural heritage. Based on the intangible cultural heritage shoe-making technology, Bian Fumao successfully connected Jiangnan cloth shoes with the modern Chinese lifestyle through youthful design techniques, demonstrating the exploration and practice of time-honored brands on the road of "integrity and innovation".
This practice of digging deep into the essence of traditional culture and skillfully integrating it into modern product design not only gives new vitality to time-honored products, but also provides a new path and possibility for the inheritance and development of traditional culture.