Single-store profitability is the basic construction for chain enterprises to expand, but at present, many chain enterprises are generally facing the problem of how to improve the profitability of a single store.
A single store is the basis of the chain, from a store to open a hundred stores, one of the most important links in the profit of a single store is "refining", refining the core indicators, through the money-making model (such as how to choose the site, how to combine products, how to do marketing, how to set logistics, how to set the price, etc.) refine, upgrade, amplify to form a set of single-store profit model that can stand the test of the market and can be profitable.
The profit model of a single restaurant (see the figure below "Design Model of a Single Store Profit Model") involves three major systems of nine major positioning, including the analysis of the nine elements of restaurant operation, combined with the correlation and combination analysis of the nine elements, to carry out the positioning of the nine elements; The three major systems are the implementation and execution system of the nine major elements of positioning, so as to ensure the profitability of the restaurant's continuous operation on the basis of single-store positioning.
Xibei Noodle Village, with 379 stores across the country, adopts a direct + partnership model. We often say that standardization is the foundation for the expansion of chain enterprises, is the foundation of enterprises, and the selection of models is the speed of "starting a house".
The ancestors said that if you want to be fast, you can't reach it, and as the saying goes: The right way in the world is the vicissitudes of life.
Nowadays, most bosses are pursuing fast and are carried away by interests, which is why the word franchise is slowly called "cutting leeks".
Why are the TV series "Mansion Gate", "Qiao's Courtyard", "Big Dyeing Workshop", "Chicken Feathers Flying to the Sky" and so on popular? Because these dramas are all about: profit, vision and pattern.
The above is the Tao, which can only be understood;
As a chain veteran, I often contact the founders, and they often say: Can you implement these courses? Whether it lands or not, let's not talk about the quality of the course, the important logic lies in the Tao and the art, the Tao can only point others, and it all depends on one's own comprehension.
The technique is different, the technique is the first prescription, and there can be steps to learn and implement the landing.
If the Tao (cognition) is not clear (changed), even if there is a method, it is useless.
This is also the fact that many bosses have learned a lot of courses, but it is still difficult to implement them in the enterprise.
The key words of standardization are: legislation, law popularization, law enforcement, always focus on the team, improve the professionalism of the team, and let employees match standardization.
This time, I shared the "Xibei Restaurant Single Store Operation Standard", which is the legislative stage of the enterprise, from the following five dimensions:
1. Organizational structure and job responsibilities of a single store.The framework of the operation standard of a single store is as follows:2. Store management.
3. Personnel management.
Fourth, customer management.
Fifth, ** management.
6. Common tools and forms.
Generally, the organizational structure of the store is written first, as well as the responsibilities of each position, that is, the staffing;
followed by stores (stores), employees (selection, breeding, retention), customers, ** and so on.
Finally, the main body of the text is observed: sorting out the process, specification description, and common tool forms.
When it is sorted out, it is actually the concretization of the wealth that turns the experience into the company's practice of the truth, so that the experience can be precipitated through the process and system, and the so-called "automated" operation is further realized.
The following is the specific content of the "Xibei Restaurant Single Store Operation Standard":
How to get the file, ** article private message author)
First-class companies do standards, second-rate companies do brands, and third-rate companies do products.
The product is to solve the needs of customers, the brand is to solve the trust of customers, and standardization is to solve the replication and training of talents.
The foundation of the 10,000-store chain is in the single-store profit model, and the core is in the talent replication system.