Brother Donglai once publicly emphasized that the secret of Fat Donglai's success lies in "Tao", not in "art". The key to learning Fat Donglai well lies in the understanding of the "Tao" of the "number one" of the enterprise.
Donglai Ge proposed that to be an industry, you need to really love it, not to prove yourself. Many people consider themselves great entrepreneurs, but ask yourself if they may be taking advantage of their employees more for their own fame and glory.
Entrepreneurs should also learn to work with a happy and leisurely attitude, instead of competing with others all day long in the eyes of money and face, involution and mutual harm, so that more people will suffer because of this.
The following is what Donglai brother shared:
I know that there are more people who come to Fat East to study and visit, so I went to the meeting to take a look, hoping to share more experience with more peers, so that everyone can take fewer detours and live a happier life.
Later, Xiangmin said that there are many companies and want me to share them with you, so we held a private meeting here. I met Mr. Pang that time, I hadn't met him before, but I was moved to tears after meeting, because of kindness and sincerity.
Later, he came to me several times, hoping that I would share this beauty with more people, so he established Lianshang Donglai Business School.
Basically, 12 years ago, I had such an idea and plan, because my goal in life is to hope that more people will have a good life. At that time, I thought that when I had the opportunity in the future, I would come out and share with everyone every month or quarter in a local movie theater that can accommodate about 1,000 people, and it would be free.
Because these cultural ideas are so precious, I like to share them with more people. What can bring food to thought to society: how should people get along with each other? How should I live?
My sincerity is not because I am in my nature, but because I have been influenced by advanced culture. These cultures were not invented by me, but created by people in the world who have worked hard for human equality, freedom, and fraternity for thousands of years, such as Socrates, Plato, Aristotle, Hegel, Zhuangzi, Lao Tzu, Wang Yangming, etc. I knew that this was right, so I learned and insisted on walking like this, so I came to today's Fat Donglai.
These concepts, in fact, are completely different from our traditional living habits, giving up entanglement, pain, and helplessness, and more of a praise for life. Actually, I can't do this kind of life, but I understand.
When I traveled to Italy, I said that we Chinese pursue happiness, and the tour guide said why pursue happiness? Isn't it true that people should live happily?
It's a difference in thinking, so a lot of things really touched me. So the biggest gain for us is not business, butThe awakening of life
Because we still don't understand the meaning of life or the way of life, which is a habit formed by traditional culture, if this problem is solved, then all problems are not a problem.
He thinks he's an entrepreneur, but he's actually a vampire
If you want to do something, you have to rely on yourself, no matter how difficult it is, you can achieve it if you want to do it. Because I am a retailer, when I started my business more than 20 years ago, I was very determined to learn from Carrefour, because Carrefour's French romance makes people yearn for it, so I hope that I can live like that.
But Chinese entrepreneurs basically do it for the nation. So if your product goes abroad, how to promote it? Enterprises should benefit mankind, not for any nation, region, or group, but to promote human progress and bring beauty to human beings.
To this day, I don't think there is a really healthy entrepreneur in the country, and more of them are heroic enterprises that take on a mission but do not embody the light of humanity. How to make people's lives more beautiful, more confident, more real, more pure, more sunny, more relaxed, and more free, we have not thought about these questions.
In the early days, my favorite entrepreneur was Welch, because he was very carefree. Chinese companies are talking about market share, but the pattern of world-class companies is talking about how to bring beauty to human beings and human lives.
Everyone in this room is an entrepreneur, but we are more of a vampire. Why is it called a vampire? Because in the minds of the common people, we are capitalists, and aren't capitalists vampires?
We do so much charity, arrange so many laid-off workers and personnel to find employment, pay taxes, etc., and consider ourselves great entrepreneurs. But do we want our employees to be happy from the bottom of our hearts? Do we have employees in our hearts?
We're probably using our employees moreFor the sake of our own name, for our own interests, for our own glory, for our own so-called beautiful life and success, we allow ourselves to become more and more hypocriticalThe scariest thing is that we don't know that we are vampires.
Ask yourself, do we treat our employees as human beings? Will you pay attention to the lives of your employees? What is the working status and life status of employees? We just want to make the business bigger, because of such a choice, we are tired all day, we have to worry, and we are afraid.
How about worrying about the future of business development? What about profitability? How about the major? What about the competition? What about all aspects of social relations? I've spent all my mind on these messy things.
Even among the 1.4 billion people in China, including all walks of life, can you find 10 people who like their careers from the bottom of their hearts? Most people are dominated by hypocrisy, swayed by things that in themselves do not bring us happiness and joy, such as fame, glory, and profit.
Cure the disease first, then earn money
A lot of entrepreneurs work all day from morning to night, with no leisure. When I asked, I said that I couldn't worry about it, and I couldn't get out. After I got in touch with the 12 companies in the seed class for half a year, I made adjustments, and they had more time to go out, which is a change in work attitude.
Because I was thinking about how to make the company bigger and better than others, and now I just want to make the company healthier, so I don't go to development, I don't open a store, I settle down, and I close the bad store.
Reduce this desire a little, and the money you earn is enough to spend, just like the entrepreneurs here, they are not short of money, take 10 million, buy a car of several million, and go somewhere to play.
But you won't do this, you will get the 10 million into the store, turn it into a business, turn it into equipment, even if you lose it, you are not willing to make yourself happy.
So being unhappy is not because you don't have money, it's because you don't know what life you want, and you're always afraid of losing customers, losing the market, losing dignity and face, and that's the difference in lifestyle.
A few days ago, there was a doctor who was engaged in medicine, and I told him that your medical skills are very good, but it is not enough to just look at a doctor from morning to night all day.
Why? He doesn't know how to live, and he can only cure other people's physical diseases, but he can't cure other people's spiritual diseases.
In the process of practicing medicine, we should care about the patient, tell him why he has this disease, whether he is too tired, whether he is in a bad mood, whether he has too much desire, whether he has the wrong way of life, etc., and find out where his real ** is.
If you live so hard all day, can you find this?
I know entrepreneurs who go to bed at 2 p.m., wake up at 6 a.m., and rest for four hours a day, like machines. If everyone is like that, then what is the meaning of our lives?
Isn't this the case for many entrepreneurs in China? Even if some are very brilliant, they will eventually be empty, especially those who are in debt, which not only make themselves miserable, but also bring a lot of burdens to society.
Fat Donglai's working method is not something that can be understood by this meeting, maybe you can't understand it if I tell you for ten days, only you can do it.
This approach is also very simple, it is the system, for example, how much money you earn a year, how much should you share.
Why split the money? Because your team is immature and not up to the standard now, you have to cure the disease first, get healthy first, and then talk about making money.
Pursue happiness and achieve beauty
Today, there are all walks of life, decoration industry, manufacturing industry, education and training industry, but do you really understand your major? I don't understand.
BecauseThe final depth of each major is to move towards beauty, art, philosophy, and bring happiness to people.
When you can see and feel joy in your profession and create beautiful results, you will praise your life very much, which is art; In this state, you will understand human nature, think about human nature, and begin to enter the philosophical level. But now more people are thinking about the survival level, how to make our company better, and may still struggle until the age of 60.
With the right approach, it's much easier to run a business. What I'm going to share with you is to find a way to do business. We need to understand why we are doing business?
Most people are drifting with the flow, with the environment, with the competition, with the market, with the feeling of unconsciously doing business, the time of life is also unconsciously passing slowly, walking and forgetting the original intention, too many people are changing.
When we don't have money, we think it's happy to have money. Now that I have money, my heart is more tired, my hair is gray, bald, and I even have to rely on sleeping pills to balance it when I sleep at night, isn't it too tragic? Because if you don't know why you are doing business, you will be very tired in the future, not only will you be very miserable, but even the wealth that will be passed on to your child is not wealth, but a disaster that he can't control.
In Fat Donglai, these systems are slowly being established to guide those of us who are parents, or elders, or entrepreneurs themselves, to live our own lives, understand the laws, humanities, and lifestyles of developed countries, and use what is good.
For example, when we educate children, we always hope that children can be admitted to Peking University and Tsinghua University. When we know how to be happy, we want to learn what is the best state. Just score 50 points, you don't need too much, too much will solidify your brain in the future, and good things won't come in.
I didn't know anything before, and I didn't go to school for a few years. In '99, I said that I wanted to be a great person, because I was so young that I couldn't think about it, and to be a great person, at least not so entangled.
At the same time, being a great person can share my good experience and good experience with more people and make this society better. At that time, a lot of people thought I was a psychopath, but I just did it, and before I knew it, it had been 24 years since '99.
At that time, I thought that I would start preaching after I was 50 years old, and I am 58 years old this year, in fact, it started the moment I started to preach.
It's just that the role models in my mind at that time were Lei Feng and Jiao Yulu, and I hope it was dedicated. In 03, I began to think, dedicating myself to benefiting everyone is not what I want, what I want is to respect my subordinates, subordinates respect employees, and employees respect customers. Later, I found out that they don't have this kind of thinking, and when they have money, they will swell, and money can't make them happy.
So what is true love? In what way can we achieve their beauty? With the development of society, I came into contact with Western culture and learned more about traditional Chinese culture, so I began to think about this question.
So Fat Donglai is actually not a business, I have always treated it as a school, tryingUse rational methods to change servility and realize individuality。I don't want to be like Lu Xun who just shouts, and I don't want to go to revolution like Sun Yat-sen, I want to be a good son of a mother in a rational way to help our society and our country go beautiful.
But it's a really, really hard road, very, very hard.
Institutions determine survival
My office has been built for a decade or two, and the time I spend working in the office is estimated to be less than 2 hours. Many people are curious about Brother Donglai's hanging around all day long, playing this and that every day, and the company is still doing well.
Just like acting in a movie, we just need to play our role well, we are entrepreneurs, do a good job of entrepreneurs, there is a general manager below, and the general manager does the general manager's business.
Just like a good country is precisely because it has a good system, from the aspects of law, system, humanities and other aspects of mutual achievement and mutual constraints, everyone works towards a common goal, Fat Donglai is also in accordance with this kind of thinking to do business.
Although today's Fat Donglai is still far from our goal, there are many aspects that are completely different from everyone's daily cognition, that is, relying on the system to get out of the tradition, grassroots talents are selected through open competition, with democratic selection, and there is democratic evaluation, that is, secret ballot.
It's not going through the motions, for example, if you have 10 employees under management, and 10 employees vote by secret ballot, and 2 don't approve of you, basically you should be out of class, because that's feedback from real opinions.
Fat Donglai's advantage in the survival stage is the system, the system is the distribution policy, the distribution policy is good, the employees are willing to work, then the survival of the enterprise is not a problem.
And if we want to be a benchmark in the industry, we have to learn. Simplicity is the greatest wisdom, see a good one to learn, which technology is good? Which one is good for people? Which organization is better managed? Learning from role models makes you progress faster.
Calm down and do it with your heart
When we are serious about doing an industry, we can easily become an excellent company in the world, but our hearts are generally not calm. I'm not a professional supermarket person, but now I use supermarkets as role models, why? This is the power of culture.
You may not be able to hear these forces clearly, you need to go to the store, office, and logistics center of Fat Donglai to feel it slowly.
If we do it with our hearts, if we do a good job, we may be rich. Coca-Cola, Red Bull, Oreo, etc., are in demand by ordinary people.
Just like our big moon cakes, I eat them really, but they are so popular, many people ask for them through relationships, and there may be an imagination here, which is people's curiosity about a company or a brand.
At most, tens of thousands of outsiders come to Xuchang a day, what can they see when they visit Fat Donglai? To feel it is to be sincere.
There are so many wise people in us, each of whom is very strong and energetic, and they are the main force of society. But what exactly is our role in society? Is it so great potential to bring warmth to this society? Or is it to bring irritation to this society?
When I talk to you about doing business and life, why is it called the awakening of life? Because when we reject bondage, we live with inner strength.
If I love someone or an industry, I first ask myself whether I am worthy of the other person's love? Is it worthy of being a supermarket in the supermarket industry? Do you really like it in your heart? No, many people just want to prove themselves through this industry and make profits. If it's not love, how can you calm down and sink into understanding and studying?
Take renovation as an example, what kind of house to buy? What does the pattern look like? First of all, you have to like it, but most people first think about taking care of this, taking care of that, which is the children's room, which is the parents' room, and so on.
In Fat Donglai, we do not advocate living with our parents, because there is no freedom, if you are in a good situation, help your parents and buy a house for your parents; If not, the parents can do it on their own, and the freedom of the parents also needs to be respected.
Therefore, when taking care of the home, our decoration should be from the spiritual level to the life level, from the perspective of human nature, what kind of style, what kind of material.
"Unless there's a world war, call me to work overtime."
If I rate the current Fat Donglai team, 100 points will be 10 points at most, which used to be 0 points, because now they also make some products, so I say give them 10 points.
If the standard of 10 points can survive so well, what about reaching 50 points? Fat East will develop better in another 3-5 years.
Since last month, the average salary of Fat Donglai has reached a minimum of 7,000 yuan, which is in his hand after paying social security. If the professional ability is further improved, I estimate that the minimum wage level of Fat Donglai employees can reach 10,000 yuan; There are so many vacations; The working time is currently 7 hours, and in the future it will be 6 hours.
We're targeting Switzerland, which we can't do like it at the moment, but it's getting closer.
Therefore, we entrepreneurs must first live a mellow life, live a relaxed life, and begin to have joy and enjoyment, and there is **, poetry, leisure, and sunshine in life. I hope you can understand this approach of Fat Donglai, and then bring change to your business.
Among today's 100 enterprises, there are 20 or 30 entrepreneurs who can awaken and slowly drive other enterprises to change. I believe that some have already done it, and it is estimated that there are seven or eight companies on the scene who want to understand how Fat Donglai achieves a better living situation, and of course, technology.
There are also many companies that feel that it is impossible to achieve it. The trainee companies of the seed class used to feel that they couldn't get out of the business, and they couldn't rest assured that they couldn't do business, but after the adjustment, they are now out for ten days and half a month. When I took them out to play, to the plateau no man's land, to Qinghai, some people had never been there before.
If our entrepreneurs can take a day off on Saturday and Sunday, rain or shine, no matter what happens, unless it's a very serious thing, like a world war, then I'll work overtime, don't look for me for anything else, I'm on vacation. Vacations are human nature and are above mission.
What is in human nature? It's morality, if you go beyond morality, you're an immoral person, it's a matter of personality. So overtime is unethical, that's the understanding of human nature.
Businesses are like families that require affection and respect
The world is so big, you have to go out and see it, feel it, not spend all day in your career. If you're just for a career, you don't have a life, and if you don't have a life, you don't have a home. How many entrepreneurs are there now? There is no home, that home is empty.
Because you're just sleeping at home, and your home is just a hotel. Home should be the sustenance of the soul, is a place to calm the heart, rest assured, home is very mellow, happy, very sweet, joyful.
But we go home like this, there is no communication, ** look at the phone to sleep, brush your teeth in the morning, eat and "I went to work".
Do we love our home? Do we respect our home? Do we have a relationship with our home? These are all things we need to think about.
Doing business is like running a family, if the business is not running well, the team must be immature; If the team is immature, the team will be achieved first, and according to the ability of their own enterprise, let everyone be willing to do it first; Then determine the direction; If you have a way to find a way, as long as the method is right, won't the problem be solved? It's not that complicated.
What to do if the team turnover rate is high? It's because the team can't see the future, doesn't feel respect, can't feel hope, so the soul and heart are gone.
Just keep his heart, according to your business ability, reflect sincerity, 90% of the income is shared with everyone, is there hope for everyone? The income of employees in the industry, in the city where they are located, at least it is reasonable.
The day before yesterday, I chatted with a large manufacturing company, he said that the salary of employees is 4000+, which is a lot, and I said that the work of employees in the manufacturing industry is so monotonous and boring, looking at the machine all day long, the salary should be at least between 8000 and 10,000. If this is not the case, it does not reflect respect for human nature.
When employees are willing to do it, the quality goes up, the brand is there, and some products are sold out as soon as they are on the shelves. As long as the profit is reasonable, it will always be the market looking for you, not you looking for the market.
The world is so big, there are a lot of needs, but we don't understand, we are always involution, competition, and finally competition to products, quality can not do anything.
Work with a happy, leisurely mindset
Whether it is from all walks of life, we must really think from the heart, think of being happy as a business, and do it for happiness. The entrepreneurs here earn enough money to buy a house with a garden and a car to enjoy life.
But we don't, because we don't understand life, so we have so much money and live not so leisurely, not so romantic. What about opening 10, 20, 50, or even 1,000 or 10,000 stores? Isn't it still three meals a day?
On this basis, we should look at how our career and profession are doing, at least to bring value to the industry, rather than doing it for decades and creating nothing, from the management, technology, thinking, or life methods and other perspectives, this is the spiritual value of people.
Although I am not a professional person, at least Fat Donglai's cognition in terms of products, concepts, and systems has always been pushing this society towards science, rationality, and civilization.
Just like Fat Donglai's 8-page report on customer complaints some time ago, if everyone can be so rigorous, to respect everyone. Our system can make immature people more kind and beautiful, so that those who do evil do not do evil, and let this society have more trust.
Some entrepreneurs compete with others all day long in the eyes of money and face, to hurt each other, and to roll in. In fact, I should go to watch a movie, drink coffee, listen to **, jump up, and be romantic, instead of letting myself be like a machine all day long, and flaunt my own efforts.
To sacrifice yourself for the happiness of everyone is not to benefit the masses, but to make more people suffer because of you.