The Chinese New Year is just a few days away, and as the first New Year in the post-epidemic era, the performance of various industries in 2023 is remarkable. As a barometer of China's economy, the performance of the household appliance industry is not amazing. Affected by the global economic environment, China's home appliance industry has not rebounded against the trend.
In order to promote China's economic recovery, the relevant departments of the state have taken the lead in starting from the home appliance industry, the automobile industry, green consumption, healthy consumption, etc., to promote the trade-in and subsidy of household appliances, promote economic recovery and the upgrading of the household appliance industry, and stimulate consumption.
At the end of last year, the relevant departments of the state are also increasing their efforts to promote the recovery of the home appliance industry, and put forward requirements at the first economic work conference, requiring that in 2024, we should focus on promoting high-quality development, promote consumption from post-epidemic recovery to continuous expansion, cultivate and expand new consumption, vigorously develop digital consumption, green consumption, and healthy consumption, and actively cultivate new consumption growth points such as smart home, entertainment and tourism, sports events, and domestic "trendy products".
Among them, it cannot be ignored that the promotion of the trade-in policy by the relevant departments has promoted the liquidity of the consumer market. This year's No. 1 document proposes to encourage qualified areas to carry out new energy vehicles and green smart home appliances to the countryside. Driven by relevant departments, various localities, industry associations, and enterprises have cooperated to promote green smart home appliances to go deeper and more practical in the countryside.
The holding of household appliances going to the countryside or trade-in activities will provide impetus for the contrarian recovery of China's household appliance industry and the contrarian recovery of the national economy.
In fact, it is always necessary for China's home appliance industry to trade in the old for the new. According to the data released by the state, the number of household appliances in China has exceeded 2.1 billion units, and the amount of scrap is expected to exceed 200 million units in 2022.
In last year's double.
Ten. 1. Double 12** and this year's Yuanchun** activities, major brands have opened trade-in activities, and the results achieved are also very impressive. The number of trade-in users such as Jingdong Home Appliances and Suning Tesco has ushered in a very high growth. At present, it is the Spring Festival promotion period, and the trade-in of household appliances will usher in a new round of year-end sprint, boosting the home appliance industry to open a new round of "new tide".
In addition, in the context of the "double carbon" goal, it has promoted the process and pace of replacing household appliances with new ones. In order to take into account the green and environmental protection policies, the state fully considers the pollution of old household appliances caused by trade-in, and 13 departments including the Ministry of Commerce, the National Development and Reform Commission, and the Ministry of Ecology and Environment jointly issued the "Notice on Several Measures to Promote the Consumption of Green and Smart Household Appliances".
Among them, it is proposed to promote the development of the waste household appliances industry, ensure the construction of the system of replacing old household appliances with new ones, and ensure that there will be no pollution to the environment. Activities such as the trade-in of household appliances and subsidies for household appliances to the countryside are conducive to promoting the "new trend" of household appliances, thereby expanding the internal circulation of the economy and accelerating the recovery of the economy. In addition, there are supporting facilities and policies such as green and low-carbon recycling and household appliance systems, which will further promote the accelerated recovery of the overall scale of the household appliance industry.
According to JD.com data, nearly 60% of post-90s and post-00s consumers choose to buy electrical products through trade-in. It is not difficult to foresee that with the continuous increase in the intensity of trade-in, China's home appliance industry will usher in a wave of hot sales in the Spring Festival market.