After contacting tens of thousands of dental fans, the crazy uncle discovered that the genes of the founder of the dental institution determine the future of the institution! His genes directly determine what he is good at and what he knows in the underlying logicThe success of a company depends largely on these "genes", that is, the founder's philosophy, values, and strategic thinking.
These factors determine the company's original intention and direction, and affect the company's cultural atmosphere, team building, market positioning and development strategy.
The founders of each dental institution have different genes. There is no right or wrong in this, and every one of them can grab a place in the market if you do it to the extreme.
However, how big an oral organ can be depends on these genes, not all seeds can grow into towering trees, if you are a soybean, at best you will grow a lot of soybeans.
Good genes can promote the rapid development and growth of the institution, while insufficient genes may limit the development potential of the institution. Therefore, founders of dental institutions need to carefully think about and evaluate their own genetic traits, identify their strengths and weaknesses, and adopt effective strategies to play to their strengths and make up for their shortcomings.
So, in the dental institution industry, what are the types of founder genes?
The first type is the medical technology type gene
In the dental industry, since most of the clinics are created by dentists, these institutions have technical genes. They usually focus on technological innovation and improvement, and are committed to providing patients with professional, high-level oral medical services.
Advantages of medical technology gene institutes:
1. Advanced technology.
The medical technology-based gene dental clinic pays attention to the innovation and improvement of technology, and constantly introduces and masters advanced medical equipment and technology, which can provide patients with more accurate and efficient diagnosis and treatment services.
2. Strong professionalism.
Such clinics usually have a professional medical team with rich knowledge and clinical experience in dentistry, which can provide patients with more professional and high-level diagnosis and treatment services.
3. Good effect.
The medical technology gene dental clinic pays attention to the optimization and improvement of the best effect, and can provide patients with more accurate and personalized solutions through the introduction and mastery of advanced medical equipment and technology, and improve the best effect.
Disadvantages of medical technology genetic institutions:
1. The cost of equipment and technology is high.
As mentioned earlier, usually the dentist is the founder's clinic, and the introduction of advanced medical equipment does not hesitate to invest heavily in it, occupying a large cash investment.
2. The technical requirements for doctors are high, and a lot of money is spent to participate in external training.
The technical requirements are high, and it is necessary to constantly master new technologies and new methods, and often invest a large amount of money in training and learning in this area.
3. For doctors, it is difficult to communicate with patients.
Technical doctors may have certain difficulties in communicating with patients, requiring doctors to have high communication and expression skills, and need to learn to use easy-to-understand language and some communication tones in order to better explain the plan and effect.
4. Born to reject marketing, not good at attracting customers through marketing.
If the founder is a dentist, his genes will be more focused on technology. He is willing to spend hundreds of thousands of yuan to purchase a dental equipment and instrument, rather than spending tens of thousands of yuan to promote Meituan.
5. There are many mom-and-pop shops, and the scale is difficult to expand.
This makes it difficult to systematically build a dental clinic and easily reach the ceiling.
Second, marketing operation gene
The clinic founded by the founder of marketing gene focuses on marketing and brand building, and is committed to attracting patients through various marketing methods, so as to quickly occupy the market.
Institutional Advantages of Marketing Operations Genes:
1. High brand awareness.
The dental clinic of marketing gene pays attention to brand building and marketing, and can attract more patients to come to the clinic through various marketing methods to quickly expand customers and drain customers.
2. Strong marketing ability.
Such clinics usually have a professional marketing team with rich marketing experience and skills, which can formulate effective marketing strategies and plans for the clinic, so that the clinic can quickly build the clinic brand and seize market share.
3. The quality of service is guaranteed.
The dental clinic of marketing gene focuses on the improvement and optimization of service quality, and can improve patient satisfaction and loyalty by providing high-quality and personalized services, and increase the rate of patient revisit.
Institutional Disadvantages of Marketing Operations Genes:
1. High marketing costs.
In order to increase brand awareness and market share, the dental clinic of marketing gene needs to invest a lot of money and human resources for marketing and brand building, therefore, the cost is higher and the profit margin of the clinic is lower.
2. Over-reliance on marketing methods.
Such clinics rely too much on marketing to attract patients and ignore the improvement of technology and service quality, which can lead to a decrease in patient trust in the clinic.
3. High competitive pressure.
Due to the large number of dental clinics with marketing genes, the market competition is fierce, and it is easy to fall into a state of war involution.
4. High risk.
The medical industry is a special industry, especially in terms of medical advertising law, which is strictly controlled, and marketing clinics have uncontrollable policy risks.
Third, the cross-border gene of capital
Some entrepreneurs come from fields that are completely unrelated to the dental industry, such as IT, finance, real estate, etc. They may choose to enter the dental industry because of their personal interests, market demand or investment opportunities, and use their cross-border thinking and resources to innovate and transform the dental industry.
The dental brands created by these cross-border capital founders usually have strong capital strength, which can provide sufficient financial support for the development of clinics and accelerate the expansion and development of clinics.
This type of clinic focuses on cross-border cooperation and resource integration, which can effectively integrate resources in different fields and improve the competitiveness and market position of the clinic.
The disadvantages of this type of clinic are also obvious:
1. Dental clinics with cross-border capital genes are usually large-scale, involving multiple fields and businesses, and cannot only focus on the operation of dental business, so it is difficult to manage.
2. Because such founders are not from a medical background, they cannot really think about the strategic operation of the clinic from the essence of medical treatment and technical thinking, and their control over medical risks is weak, and their judgment of medical trends may be prone to deviations.
3. Driven by capital, the operation of the entire dental business may be "pulled out to help grow", the foundation is relatively weak, there is no industry precipitation, and it is easy to collapse overnight.
The above 3 genes are common types. In many cases, things can be learned on the periphery, but genes on the inside are difficult to change. An excellent founder of a dental institution must understand his own genes, understand his strengths and weaknesses, and choose the most advantageous way to achieve himself and his business.
This requires a strong ability to deconstruct and reconstruct, upgrade one's thinking and cognition, learn to return to zero, maintain a humble attitude, and broaden one's horizons, so as to break through the limitations of genes and not let past successful experiences become stumbling blocks.