"Congratulations to the Municipal Bureau for winning the first place in the annual ranking of the province's natural resources system government affairs new influence. "On February 25, with the announcement of the 2023 annual ranking of Hunan Natural Resources Government WeChat, the staff of the Comprehensive Investigation Department responsible for the WeChat operation of the Municipal Bureau were busy.
No pain, no gain
In recent years, the bureau has fully excavated the role and value of "Internet + government services" in "communication, convenience and governance", and used WeChat to transmit the voice and convenience information for the first time, effectively realizing the continuous improvement of the communication, guidance, influence and credibility of capital regulations.
Seek height
Learn from the advanced experience and practices of foreign units, analyze their own problems and deficiencies, widely solicit opinions and suggestions around the first-class operation mechanism, brand building, content collection and editing, etc., jointly plan improvement measures, further strengthen the awareness of high-quality products, scientifically and reasonably set up columns, and create characteristic services.
Seek breadth
Clarify the key points, determine the push content for the introduction of major overall policies, the convening of major conferences, and the deployment of key work, take care of the market-oriented and personalized needs of each audience, further strengthen the sense of subjectivity, and devote ourselves to the reform and development of the country with a master's attitude.
Heavy depth
Put political standards in the first place in the management and operation, establish a first-class consciousness, keep up with the pace of the times, keep pace with the times, reform and innovate management and operation, further strengthen brand awareness, conduct in-depth mining of topics of social concern, and find out the information story behind it.
Focus on originality
Keeping integrity and innovation, 340 original articles were published throughout the year, with more than 600,000 readers, and the highest single article exceeded 50,000. Newly build the brand of "first-class capital regulation", and publicize and interpret important policies and measures 19 times by topic. At the same time, through the production of posters, long pictures, **image and other new works, increase the interest of article reading, and constantly improve the audience's sense of experience and acceptance.
Enhance interactivity
**Equipped with service columns such as "Zhengtong Vehicle" and "Information Station", which can be directly linked to the "Service Guide" and "Interactive Communication Platform" to understand the consulting business.
The public can also go directly to the "Help You" live broadcast room through the "Xiaoyi Xiaoyang" section, communicate with the staff "face-to-face", leave messages and interact in real time, and further improve the efficiency of work.
Highlight the freshness
Combined with the World Earth Day, National Land Day, National Ecology Day and other time nodes and major events in the field of natural resources, it will be promoted and released from novel angles and forms.
Taking the "cultivated land protection" propaganda of the "6.25" National Land Day as an example, the shooting is short, speaking the Yiyang dialect, and playing the traditional allegro, reaching more audiences in an easy-to-spread way, and winning countless praises from the masses.
Reflect government affairs
As the forefront of the department's open government affairs and authoritative voice, it has always focused on key tasks and the overall situation of the service center as its basic responsibility. It has successively implemented the major deployment of the Provincial Department of Natural Resources, the Municipal Party Committee and the Municipal Government, sorted out and integrated the content, and set up more than 10 government affairs publicity columns such as key focus, municipal bureau dynamics, investigation and research, etc., to facilitate enterprises and the masses to retrieve and consult relevant government affairs information.
Embody the transaction
Adhere to the daily update on weekdays, real-time updates on major holidays, and release important daily information in real time, including the announcement of "delivery of the certificate" for newly built commercial housing, the live broadcast preview of "Xiaoyi Xiaoyang", and the notification of typical cases of natural resources. In addition, the rapid and accurate release of hot information that is highly concerned by the public, such as the release of "10 high-quality land in Yiyang City", which meets the public's needs for information on land transfer for the first time.
Showcase your business
**Innovatively launched business special columns such as "Re-optimization of Business Environment" and "Re-improvement of Ability and Quality", comprehensively and intensively displayed advanced typical cases such as business knowledge of special training activities, the latest achievements of real estate registration, cultivated land protection and village planning, etc., which enhanced the audience's understanding of the business work of the capital planning system and contributed to building a new highland of convenient services.