According to the latest industry comprehensive sales data, in January 2024, the monthly retail sales of Besturn B70 will be 4,666 units. Compared with the previous month, the monthly retail sales of the Besturn B70 fell by 4566%。Obviously, in January 2024, the monthly retail sales of the Besturn B70 fell by almost half.
Pentium B70
At first glance, the sales drop of Besturn B70 is really surprising. After all, the month-on-month decline in sales is indeed higher.
According to the data of the Passenger Car Association, in January 2024, the monthly retail sales of the domestic passenger car market reached 20350,000 units, a year-on-year increase of 574%, down 139%。
Obviously, in January 2024, the monthly retail sales of Besturn B70 fell month-on-month, much higher than the overall decline in the domestic passenger car market in the same period.
Pentium B70
So, does this mean that in January 2024, the Besturn B70 has suffered a major setback in the domestic auto market? In other words, what about the Besturn B70 in the domestic market?
I don't think that's what the market is doing right now. One, short-lived is market volatility, which does not explain the problem.
Cheyu World inquired about the comprehensive sales data of the industry and found that before the sales decline in January 2024, the monthly retail sales of the Besturn B70 showed a continuous upward trend.
Pentium B70
According to the industry's comprehensive sales data, in November and December 2023, the monthly retail sales of Besturn B70 in the domestic auto market were 5,047 units and 8,588 units, respectively, creating a new monthly sales high.
In this case, in January 2024, the monthly retail sales of the Besturn B70 showed a downward trend, which is not enough to explain that it is cold.
In my opinion, it is not so much that the Besturn B70 is cold in the domestic car market, but that the Besturn B70 has encountered certain fluctuations in the domestic market. Today's auto market is changing rapidly, and the temporary rise and fall of sales is indeed not enough to judge success or failure.
Pentium B70 its.
2. Compared with the past, in January 2024, the sales of Besturn B70 can be regarded as a normal performance, and even its relatively good monthly retail sales performance after its launch in the domestic auto market.
According to the industry's comprehensive sales data, from January to December 2023, the cumulative retail sales of the Besturn B70 in the domestic auto market will be 42,409 units, and the average monthly retail sales will be 3,534 units.
In addition, the cumulative sales volume in November and December 2023 exceeded 10,000 units, exceeding its normal sales level.
Pentium B70 Obviously, in January 2024, the monthly retail sales performance of Pentium B70, although it has almost fallen by half, still exceeds its average monthly retail sales performance in 2023.
Moreover, looking at the sales performance from January to December 2023, it can also be seen that only November and December sales exceeded 4,000 units.
As for the monthly retail sales performance in the remaining 10 months, there is no month of sales that can exceed 4,000 units. Therefore, considering from the above two levels, the monthly retail sales of Besturn B70 in January are the sales performance of "normal preference".
Pentium B70So, I think that in January 2024, although the sales of the Pentium B70 have almost fallen by 50%, it is not surprising or surprising.
After all, for the Besturn B70, this is still a relatively good sales performance. Of course, it should be pointed out that in the domestic auto market in the future, Besturn B70 may face a more fierce competition situation.
After entering February 2024, with BYD playing the banner of "electricity is lower than oil", many brands and car companies in the domestic auto market have randomly followed up and launched preferential measures for car purchases.
It seems that a new first-class war has quietly risen in the domestic auto market. It can be expected that more car companies or brands will launch preferential measures for car purchases in the future.
It is particularly noteworthy that it is already a fact that the domestic auto market is now lower. In this case, the Besturn B70, as a "fuel car", will obviously face greater competitive pressure.
How to maintain a competitive advantage in the current car market to achieve better market results will be a problem that Besturn B70 has to think about. Here, we hope that the Besturn B70 will quickly reverse the decline in sales and achieve more excellent market sales results.
Finally, the sales data of the models involved in this article are the comprehensive sales data of the industry released by the third-party platform; According to the data description of the third-party platform, it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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