Sales fell back to 2016, leaving only three best selling cars, but Guangqi Honda has no rival since

Mondo Cars Updated on 2024-02-01

After missing out on the scale of production and sales of one million units in 2022, Guangqi Honda's sales in 2023 fell again to only 640,000 units, a decrease of 100,000 units from 2022, and fell back to 2016 overnight.

Looking back at Guangqi Honda's 2016, the luxury brand Acura was officially produced in China, and the two major global strategic models of Honda, Haoying and Xingge, have not yet been released.

Guangqi Honda reached its peak sales of 80 in 2020890,000 units, failing to meet the ambitious target set in 2017, then halted sales growth that had lasted for many years, and was once again blocked in front of the million-unit scale in 2022.

2023 is a big year for Guangqi Honda's products, with new generation models such as the Accord, Haoying and Binzhi, the addition of plug-in hybrid models with rapidly increasing sales in the Chinese market, and the construction of a dedicated new energy vehicle plant with a planned annual production capacity of 240,000 units while promoting the export of models such as the Odyssey to overseas markets.

However, according to the sales data released by Guangqi Honda, only three models, including the Accord, Haoying and Xingge, will have an average monthly sales of more than 10,000 units in 2023, with annual cumulative sales of 17 respectively120,000 units, 13280,000 and 13020,000 units.

Honda's strategic models in the global market are the Accord, CR-V, and Civic, and it is far ahead in the North American market.

Guangqi Honda is no longer the car company that used to be a hot seller with just one model.

The three representative models, the Accord plus the Haoying with the same origin as the CR-V, and the same style as the Civic, form the strongest team of Guangqi Honda.

Guangqi Honda may not be able to achieve a million production and sales scale in the future, but making the three major models the sales champions in the market segment may be the only goal that Guangqi Honda should firmly adhere to.

Unlike Volkswagen and Toyota, which have a wealth of global models, for Honda, whether it is accelerating the launch of exclusive models for the Chinese market or new energy vehicles, it cannot be matched, and maintaining the exquisite of small and beautiful may be its due pursuit.

Compared with Toyota's future development possibilities in the Chinese market and Prado and Lexus, Honda is no longer able to contend with it, but compared to Dongfeng, which has been reduced to relying only on the support of the two generations of Sylphy, it still has more opportunities.

When Guangqi Honda only has three cars left, it is invincible in the Chinese market.

As an evergreen tree in the mid-to-high-end sedan market, even in the face of the impact of price reductions on the occasion of the replacement of GAC Toyota Camry and the upward cross-border impact of independent new energy vehicles, the market performance of the new Accord surpassed that of Volkswagen Magotan and Passat.

The launch of the plug-in hybrid Accord in 2023 wastes too much energy of Guangqi Honda and can be regarded as a rare attempt, and the facelift and upgrade in 2024 will allow the Accord to be launched again, which may be the official landing of Honda's new strategy in the Chinese market.

The new energy vehicle plant with a planned production capacity of 240,000 units will be put into operation in 2024 with an initial production capacity of 120,000 units, and new energy vehicles with E:NP2 and GAC Aion Technology will be put into production one after another, helping GAC Honda realize the full engine power product matrix.

Sticking to the bottom line of 10,000 units per month of the three major strategic models such as Accord, Haoying and Xingge, simultaneously promoting the popularization of plug-in hybrid models, coupled with the small attempt of pure electric vehicles, Guangqi Honda's 2024 is expected to live better than most other car companies, even if it maintains a scale of 600,000 units.

There is a bigger opportunity in front of Guangqi Honda, and that is the overseas market.

In the context of the strong collective overseas expansion of its own brands, Honda has already closed factories and shrunk its front around the world, which means that these markets will shift from local production to overseas**.

With years of manufacturing experience and strong cost control, Acura luxury car certified production quality control, coupled with abundant production capacity and convenient logistics system, overseas markets should be one of Guangqi Honda's future development priorities.

After taking over Honda's export manufacturing base in China, Guangqi Honda is targeting not only the Japanese market, but also the Southeast Asian market and the European market, where new energy vehicles are booming.

The policy of opening up the share ratio has been implemented, and it is no longer an impossible task for GAC Group and Honda Motor Co., Ltd. to form a new joint venture to realize the industry story of "Global Honda Guangben Manufacturing".

FAW-Volkswagen and SAIC Volkswagen's super-large scale is like the death of joint venture car companies**, they have forgotten their pursuit for the scale of production and sales of one million vehicles, and finally ended in failure, such as Ford, Hyundai and Peugeot and other car companies are repositioning the Chinese market and no longer pursuing the scale of one million vehicles.

After the delisting of Mitsubishi, the sinking of Mazda and the marginalization of Nissan, Honda should know that it cannot support the scale of Volkswagen and GM in the Chinese market, and even has to give up the title of "the spokesperson of the Chinese market of Japanese automobiles".

Volkswagen is not the goal that should be pursued, Toyota's potential is not comparable to it, the sales scale back to 2016 Guangqi Honda, is clearing the fog, see the helpless reality in front of us, but can start to build their own invincible road again.

When Guangqi Honda has only three mainstream strategic models left in the Chinese market, it may be the moment when Guangqi Honda re-emerges, which is what Honda should be.

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