On January 31, Mengjie Co., Ltd. released the 2023 annual performance forecast, which is expected to achieve a net profit attributable to shareholders of listed companies of 15 million yuan to 22 million yuan, turning losses into profits year-on-year.
According to the announcement, in 2023, Mengjie Co., Ltd. will adhere to the high-end brand strategy, actively face market changes in the face of improved macro environment, optimize product research and development, market promotion, channel layout, retail management, organizational structure, etc., and achieve the growth of operating income and the recovery of gross profit margin; At the same time, the expenditure of various expenses was strictly controlled, and the expenses were reduced during the period. Based on the above reasons, the company's annual performance is promising.
Mengjie also said that in 2023, the company's basic market will tend to be stable, and its operating income, overall gross profit, and inventory turnover have been greatly improved. At the same time, the value of the main brand has rebounded rapidly, and the advantages in the central China region, especially the Hunan market, have been further expanded; The big store model and franchise system are becoming more mature; The ability to cultivate large customers is improving, bringing stable guarantee for offline revenue and profits. "With the optimization of offline direct stores and the stabilization of franchised stores, the company's performance will continue to grow predictably in the next few years. ”
The industry generally believes that in 2024, with the overall recovery of the consumer market, the structural repair of the home textile industry will continue. According to the analysis of industry insiders, Mengjie shares have continued to deepen the high-end strategy in recent years, and have consolidated the company's fundamentals through a series of measures such as cost reduction and efficiency increase.
In the previous 2024 new product launch conference, Mengjie also deployed the overall plan for the new year in advance.
In terms of business structure, the company will further strengthen the main operation of the brand, concentrate superior resources to expand the advantages of the three main brands of "Mengjie", "Mei" and "Mengjie Baby", fully decentralize power and operate independently, realize the full coverage of ultra-high-end, mid-to-high-end, popular and children's markets, and form obvious competitive advantages in their respective fields through brand characteristics, product design, strategic tilting, etc., to meet the diversified bedding consumption needs of Chinese families, and further expand the market of different consumer groups.
In terms of channels, the company will continue to strengthen its offline brand advantages, and improve the overall profitability of its stores in terms of multi-dimensional refined operations in terms of brand, products, and consumers. Online will continue to make efforts in line with offline, focusing on opening up commodity resources and marketing resources, doing a solid job in the basic skills of online retail, and promoting online retail back to a healthy track.
GF ** and other research reports believe that in the context of the increase in the concentration of the clothing and home textile industry and the rise of domestic products, the leading clothing and home textile companies whose performance has fluctuated before are focusing on the main channel and the main brand through organizational structure adjustment, enhancing product strength, and optimizing the channel structure, which is expected to regain mainstream recognition.
Text: Beijing Youth Daily reporter Zhang Xin.
Edited by Fan Hongwei.